How can I avoid email marketing "marked as spam" abuse complaints?
Before sending marketing emails, make sure you're only sending to people who’ve opted in to receive your content and haven’t since unsubscribed, and whose email addresses are up-to-date and haven't previously bounced. This will ensure your content isn't marked as spam, help avoid reputation damage to your business, and prevent potential legal action.
What is an email abuse complaint?
A complaint is when a contact on your email list reports your email as spam or junk mail. GoDaddy tracks these complaints through feedback loops and reports them to you as Marked as Spam.
How do I reduce complaints?
The best way to reduce spam complaints against your emails is to change your opt-in process. Think of reasons why a contact in your list would mark your email as spam. Whatever the reason, it’s always about an unwanted email. When a contact reports your email as spam, they’re saying they did not expect to receive an email from you and don’t want to receive another. So, go through your opt-in process as a test and ask yourself if you can clarify any steps.
Here are 5 tips for avoiding complaints about your email marketing:
- If you add customers to your email list at the point of purchase, add a separate unchecked box specifically for email marketing opt-in.
- Only include active contacts from the past 12 months in your email list.
- Periodically remove contacts from your active audience who have not engaged with your emails.
- If you use single opt-in, switch to double opt-in to make sure the person wants to receive your emails.
- Make sure you’re sending from an address your contacts will recognize. We recommend using a custom domain.
