What are the metrics in my GoDaddy Payments reports?
GoDaddy Payments offers a variety of different reports to help you manage and organize your business. These reports capture a specific aspect of your business (for example, sales, taxes, payments, and so on) and various metrics are used to showcase how your business is performing. Here's a more detailed explanation of what these metrics mean.
Sales can be defined as the total sum of dollar amount of all orders (paid or unpaid) in a specific time period. This gives you an estimate of the revenue you should gain. There are the following sales metrics:
- Gross Sales: The total dollar amount of all sales before any deductions, like returns or discounts. It reflects the full dollar value of what was sold and is equal to the original revenue from all sales, without any modifications (like returns, for example).
- Return Sales: The total dollar amount of all items that were originally sold but later returned by your customers. It does not include adjustments for tax, fees, or shipping costs related to the returns.
- Net Sales: The dollar amount of the total revenue from sales after the deducting returned items, discounts, and any recovered discount amounts. It is the actual revenue from sales after adjusting for product returns and discounts.
- Total Sales: The dollar amount of complete revenue earned and received after deductions for different adjustments, like returns, discounts, taxes, fees, and shipping. The total sales amount is the net sales minus additional adjustments (taxes, fees, shipping) and therefore, it represents the final income from all orders placed.
Example: If a clothing shop sells 100 shirts in one month for $50 per shirt, their monthly gross sales are $5000. If two of their customers return the previously bought shirts because they don't fit, the return sales for that month are $100. Therefore, their net sales are $4900 ($5000 gross sales minus $100 in returns). If this merchant has to pay $200 in total for all taxes, fees and shipping for the sales of these 100 shirts, their total sales are $4700 ($4900 net sales minus $200 in deductions).
Unlike sales, payments are not strictly related to orders. Therefore, payments can be defined as the total sum of dollar amount received from all transactions, regardless of if they originated from orders or some other source. There are the following payments metrics:
- Total Payments: The total dollar amount collected from all transactions including (but not limited to) gross sales, tips, surcharges and any cashbacks. It's the total amount of funds received from customers.
- Refunds: The total dollar amount given back to customers to adjust for changes in a purchase. They reduce the total payments for the amount returned to the customers.
- Net Payments: The total dollar amount retained after subtracting the dollar amount of refunds from the dollar amount of total payments. It's the amount that the business holds from all transactions once adjustments are made.
Volume-based metrics represent the total count of orders or transactions and are displayed in number of units, unlike the sales and payment metrics which are displayed in the dollar amount. There are the following volume-based metrics:
- Total Orders: The total count of all active and completed orders placed by customers, excluding canceled orders. This count is based on the date the order was initially created.
- Returned Orders: The total number of all orders that have been fully or partially returned by the customer. This count is recorded from the date the return was processed. Returned orders track the total number of orders with items sent back, starting from the return date, providing insight into return activity over time.
- Total Transactions: The total count of payment transactions processed within a period, including all completed and in-progress payments. It reflects overall transaction activity and excludes voided or declined transactions. This metric provides a comprehensive view of all payments in progress or successfully completed.
- Refunded Transactions: The total number of payment transactions where funds have been partially or fully reimbursed to the customer after the original transaction was processed. They reflect the total count of reimbursed transactions in a given time period.
More info
- Now that you know what these metrics mean, check out the list of reports you can generate with your GoDaddy Payments account.
