How-To
Marketing Basics with GoDaddy
Introduction
Marketing Basics with GoDaddy: Course Overview
39s
Lesson 1 (of 20)
What Should You Include in a Marketing Plan?
2m 31s
Lesson 2 (of 20)
Creating a Customer Persona
1m 56s
Lesson 3 (of 20)
Establishing Your Marketing Goals
2m 48s
Lesson 4 (of 20)
Understanding Online Marketing Media Types
2m 2s
Lesson 5 (of 20)
Selecting Your Marketing Tools
2m 35s
Lesson 6 (of 20)
Improving Local SEO with Business Listings
2m
Lesson 7 (of 20)
Using Best Practices for Business Listings
2m 21s
Lesson 8 (of 20)
Setting Up Your Google My Business Listing
3m 44s
Lesson 9 (of 20)
Setting Up Your Yelp Listing
2m 40s
Lesson 10 (of 20)
Building Your Email Subscriber List
1m 53s
Lesson 11 (of 20)
Creating Engaging Email Marketing Content
2m 42s
Lesson 12 (of 20)
Using Design Principles in Email Marketing
1m 58s
Lesson 13 (of 20)
Optimizing Deliverability of Email Marketing
2m 9s
Lesson 14 (of 20)
Tracking Email Marketing Metrics
1m 45s
Lesson 15 (of 20)
Using Email Marketing in Website Builder
2m 15s
Lesson 16 (of 20)
How Small Business Can Use Social Media
2m 11s
Lesson 17 (of 20)
Tips for Choosing Social Media Platforms
2m 24s
Lesson 18 (of 20)
Creating Content for Social Media
2m 17s
Lesson 19 (of 20)
Connect to Facebook in Websites + Marketing
1m 42s
Lesson 20 (of 20)
Using GoDaddy Social
2m 20s
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Establishing Your Marketing Goals
In this lesson, we’ll share:
- Why establishing marketing goals is important
- How to establish SMART marketing goals for your small business
About the guides
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London
Hi, I'm London. Being a GoDaddy Guide gives me the opportunity to talk to a variety of entrepreneurs, all with different needs. Helping them understand how to use our tools to accomplish their individual goals – that’s what it’s all about!

Nada
Hi, I'm Nada. As a GoDaddy Guide, I'm always amazed when I hear the incredible business ideas and online ventures that our customers come up with. Supporting their journey and transforming their dreams into reality – it’s awesome!