Summer might be the favorite season for many people, but for some business owners it can be a downtime. Indeed, during summer there tends to be drops in sales and marketing, as more people go on holidays and take time off to relax. According to a report by the web analytics firm SumAll, online shopping figures drop 30% between December and July. While everyone is concerned about where to spend their vacation, business owners must focus on how to make their products and services attractive and adapt to the summer season. Here are 10 tips to help you boost your summer sales:
- Plan ahead
- Create a streak deal
- Organize a summer business event
- Partnership with other business
- Think outside your region
- Utilize social media
- Eye catching packaging
- Consider drop shipping
- Celebrate special occasions
- Summer training
Remember to plan ahead
Always try to be on the safe side, by planning before the summer season starts. Try to start your marketing plan 2 months earlier so you can launch it right away at the beginning of the season. After you determine your plan, an early customer survey can help you get a full glance at your customers' needs and expectations. Always try to create interesting methods to give customers an idea of the upcoming and get people talking about it.
Related articles: Exploit small business growth opportunities in summer 2021
Create a streak deal
Promoting a 48-hour summer sale is a great way to boost your summer sales. Creating a specific end time for your sale activates customers' engagements. The sale should be announced on different social media platforms to increase your reach to your targeted customers. Make sure that the products you put on the sale are drool-worthy irresistible offers to catch your customer's attention.
An email marketing campaign consists of planned content distributed via email is always a great idea to reach your audience and inform them about your sale.
Related: Tips for online shopping during the seasonal sale
Organize a summer business event
Summer for most business communities means the season of fairs and outdoor events. Therefore, summer business events are a great chance to market your products and services. You can get in touch with different event organizers, there are a lot of options, such as sponsorships, financial aids, pop-ups, and booths to give out samples of your products or service.
To keep up with the new normal, you can plan a webinar which is an alternative for offline workshops.
Partnering with other businesses is always a good idea
If your business is not very summer-related, try to collaborate or partner with another businesses. This can be a fantastic tool to boost your summer sales and your partners too. Since people are usually out of the city during the hot summer months, try to think about a partnering with a travel agency or a business that booms during summer – like ice cream shops or beachwear brands.
Related: 5 Ways You Can Collaborate with Other Companies and Grow Your Reach
Think outside your region
Sometimes it is not summertime yet where you sell your products or services, therefore, it is always great to look with a wider perspective. There has never been a better time to start an online store. According to statista.com: In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016. And within the emergence of E-stores, you can think about establishing one for your business and sell globally in places where summer already started.
An E-store will help you set a wider net to reach more potential customers.
Find out how to create an E-store easily using GoDaddy E-store tool.
Utilize social media
There are several leading social media platforms where you can market and boost your summer sales, products, and services through 2 easy steps:
- Try to utilize shiny summer visuals and attractive summer-related topics.
- Raise brand awareness by reflecting your brand identity with summer themes.
Partnering with social media influencers can be very effective too, you may start considering it.
Related: How to make social media work for your business
Eye catching packaging
Attractive packaging is one of the best ways to boost your summer sales. Try to create summer themed packages for your products. Also, you can give free discount coupons or small gifts such as small sunscreens or a mini pool towel.
Make your customers feel special and gain their loyalty by offering more than just a product, it’s a full experience.
Consider drop shipping
Consider drop shipping services to avoid all hassle of shipping and packing. With drop shipping, you do not have to face warehouse management challenges, therefore you will have more time to focus on marketing and sales.
Celebrate special occasions
There is a “day” for every special occasion, always try to check your region calendar of special days. Try to customize your products or service to fit the occasion. For example, in the Middle East, there are two Eids in the summer season.
Come up with a cheerful and fun theme for Eid this summer.
Summer training
Offering a free summer internship or training for students or fresh graduates by your business is an excellent way to boost your summer sales. The interns can be an extra hand to help accomplish summer your summer plan goals.
Summer training can increase your brand visibility and create a great chance for networking.
Related: Life after graduation: Finding an internship
These are some summer tips to help you boost your summer sales and set you off for success. Use any of these 10 tips to improve your business growth and make sure to get the most benefit from the summer season.
