As a child growing up, Eid was a festive time of the year that we all used to look forward to. From buying new clothes, and toys, decorating our houses, and baking special Eid desserts; it was our very own Christmas. Celebrations begin with a special early morning prayer in mosques and open-air spaces and later move on to feasts, family gatherings, and festivals. Exchanging gifts is a crucial part of Eid and preparing a gift guide is one of the most powerful tools to reach your audience and sell. It allows you to showcase your products, inspire shoppers, and stay on top of their minds throughout the season.
In 2018, the conversion rate surged by up to +35% a week before Eid Al Fitr.
It’s important to note that creating a winning gift guide is more than just grouping and categorizing your products in a catalog. You need to be thoughtful and familiarize yourself with the consumer’s behavior and Eid traditions. This article helps you with tips to create a successful gift guide and different ways to promote it.
Related: Marketing ideas for the Eid: Let your business shine.
What is an appropriate gift to give at Eid?
This is one of the most searched questions online as people are not so sure what to give during Eid. Eid is a beautiful time for Muslims worldwide as they come together to celebrate the end of Ramadan, the holy month of fasting. This joyous occasion is marked by gift-giving, making it the perfect opportunity to show your loved ones just how much they mean to you. The ideal gift for Eid should be thoughtful and meaningful, reflecting the values of the Islamic faith and the spirit of generosity that defines this special time.
If you are lost for Eid gift ideas, here’s an idea; a beautiful gift set containing an assortment of items your loved ones can use and cherish. For example, a luxurious Arabic-inspired gift box featuring:
- A carefully selected blend of oud
- Eau de parfum
- And a decorative Quran would make a memorable gift.
The GoDaddy online store offers a wide range of gift sets templates to suit all tastes making it easier than ever to create the perfect gift set for Eid.
How can you create a gift guide?
(1) Create an Eid section on your website
To ensure a seamless browsing experience for your customers and website visitors, it's essential to create a dedicated Eid section on your online store. By integrating this special section into your website's drop-down menu, you make it effortlessly accessible for users seeking the perfect Eid gift. The ease of navigation will not only encourage visitors to spend more time exploring your website, but it will also increase the likelihood of them discovering a gift that genuinely resonates with them.
This dedicated Eid section can feature a carefully curated selection of gifts, organized by categories such as 'For Her', 'For Him', 'Gift Sets', and 'Islamic Essentials'. By doing so, you cater to the diverse preferences and needs of your customers, allowing them to quickly locate the ideal present for their loved ones. Additionally, consider incorporating a search filter that enables users to sort gifts by price range, popularity, or other relevant criteria, further simplifying their shopping experience.
Ultimately, the user-friendly layout of your Eid section, combined with its strategic placement within your website's drop-down menu, will create an inviting and efficient shopping environment. This thoughtful design is sure to delight customers as they embark on their quest to find the perfect Eid gift, leading to increased satisfaction, loyalty, and sales.
Don’t have an online store? Build a professional-looking e-store in less than an hour with the GoDaddy e-store.
Related: How to start Selling Products Online? A Selling Online Guide.
(2) Look at data and trends to pick products
One of the most reliable ways to choose which products to include in your Eid gift guide is to check your website’s data and search trends. Below are some ways to help you with this:
- Popular Products: Find your top-selling products and identify the items that would make great Eid gifts. For example, you can have a “Featured” section in your guide to showcase gifts that everyone would love.
- Customer Categories: Your gift guide needs to include products suitable for different shopper segments. For example, if you’re able to segment your customers according to their gender, then you can use that information to curate “Gifts for Him” and “Gifts for Her”.
- Consumer trends: It’s also a good idea to look at market and consumer trends. What styles or activities are popular among your target consumers during this time of the year? You can also use Google Trends to identify trending opportunities in your location or industry.
(3) Ask your customers
When creating a gift guide, you need to prioritize your customers; because after all you need to accommodate their needs. The easiest way to know what your customers need is by simply asking them.
When chatting with your friends or family members; you can ask them about what they’re planning on buying this Eid. You could also use social media and polls to gather information and insights.
So, publish a social media post asking your followers which of your products would they like to receive this Eid. Or if you’re considering adding a particular item to your gift guide, try posting an image of it on Facebook and Instagram and see how your customers react. If you have a huge following on Instagram, you can interact with your followers using polls and stories. For example, create a poll listing some of your products and ask your followers to vote on which items would make for great gifts.
Here’s an example of an Instagram story asking customers in a poll which GoDaddy product they would like to receive as a gift this Eid, you can also do so:
(4) Categorize your products
When you’re coming up with categories for your guide, there is no right or wrong way, it all depends on your industry, niche, and customers. Take some time to come up with the needed categories and you can use the below options for inspiration:
- For him/ for her
- For the dining room/ kitchen/ living room, etc.
- Below 99AED/ between 100 - 199AED/ 200AED and above
(5) Be Ready for Mobile Purchases
In the current technology-driven world that we live in, Ecommerce is critical to almost every business.
According to a survey by PWC, 56% of Middle Eastern shoppers say mobile will become the main way they purchase items online, with 41% having already used their smartphone to pay for purchases.
Purchases made through mobile devices are on the rise. So, make sure that your website works well on different devices. Also, make checkout easy by using mobile-friendly payment options like PayPal.
How can you promote your Eid gift guide?
You’ve created the gift guide, now it’s time to promote your guide so that potential customers would get to see it. Here’s how:
Social media
Eid is the perfect time to go big with your marketing strategy. Talk about your guide everywhere, especially on the channels where you typically receive the most traffic. Use your social media channels to promote the guide. Incentivize sharing by offering additional discounts to those who share the gift guide link on their own social media profiles. And you can also offer free products through social media competitions. Post a link to the gift guide with a caption about Eid and gifting along with relevant hashtags. Finally, look into paid social media advertising, like Facebook or Instagram ads, for your target audience.
Related: The don’ts and don’ts of social media marketing for SMBs
Blog about it
If you already have a blog, write a short article about the guide, and don’t forget to add a link to it.
Don’t have a blog? No problem. You can easily create one using GoDaddy’s Managed WordPress Hosting.
Related: How to Start a Blog in 19 Minutes, and What is Copywriting and how can you become a Copywriter?
Newsletter
Don’t forget your email lists. You can leverage your email marketing tool to test different ways to promote your gift guide. You can feature gifts by price or by gender. You can also experiment with making the guide the sole focus of one newsletter, then include a link or a banner in future emails.
Related: How to write a professional email.
Search Engine Optimization (SEO)
SEO is one of the best, free ways to promote your content. So, when you’re creating your Eid gift guide don’t forget to incorporate keywords, phrases, and links, so that interested potential customers searching online for you can easily find you.
Related: Importance of SEO: 8 reasons to start optimizing your website
Ready to create your own?
To ensure that your gift guide this year is a success, you’ll need to put in some time and effort. Combining well-thought content with an amazing marketing strategy will help you reach more potential customers and capitalize on this festive time of the year.
Now that you’ve read about the process of creating a gift guide for your own business, we hope you’re ready to get started and make this your most successful Eid yet!
Frequently Asked Questions (FAQs):
Answers to your frequently asked questions:
Which gift is best for a girl on Eid?
During the festivities of Eid al-Adha and Eid Mubarak, finding the perfect Eid gift for a girl can be a delightful challenge. Here are some excellent gift ideas to consider:
- Shop for skincare: Create a DIY gift basket filled with pampering essentials from our GoDaddy online store, featuring soothing aromas and luxurious textures inspired by the UAE and Dubai.
- Personalized prayer mat: Add a personal touch with a customized prayer mat, making it an ideal gift that she will treasure for years to come.
- Islamic Jewelry: Choose a beautiful piece of jewelry featuring a meaningful inscription or symbol, such as Allah, to create a thoughtful and lasting impression.
What are some good Eid gifts for a male?
Selecting the best Eid gifts for a male involves considering his interests and hobbies. Here are a few gift ideas that are sure to impress:
- Foodie gift hamper: Opt for a gift hamper filled with flavors from across the Muslim world, available in our GoDaddy online store, to delight his taste buds.
- Fragrance: Choose a luxury Eid eau de parfum or a traditional oud, deeply rooted in Arabic culture, to find a scent that captures his unique personality.
- Stylish prayer mat: Gift a high-quality prayer mat that not only serves a practical purpose but also demonstrates your understanding of his faith and commitment to daily prayers.
By incorporating these gift ideas into your Eid shopping, you can ensure that your loved ones receive a thoughtful and meaningful present during this special time of year.
In conclusion, the key to finding the perfect Eid gift is to consider the recipient's interests, preferences, and faith. With GoDaddy's online store, it's easier than ever to discover unique and meaningful gifts that will leave a lasting impression on your loved ones during this special time of year. Happy gift hunting, and Eid Mubarak!
