Choosing the best products to sell online is one of the most important steps in building a successful ecommerce business. But with a plethora of options across an endless amount of industries, how do you decide which ones to sell? This guide will discuss why launching an online store can be a lucrative move, what are the most trending products in the Philippines to sell online, and how you can gain a competitive edge over other web stores.
Disclaimer: This content should not be construed as legal or financial advice. Always consult an attorney or financial advisor regarding your specific legal or financial situation.
Why should you launch an ecommerce business?
Online stores offer entrepreneurs a chance to build a brand with relatively low barriers to entry. Unlike a brick-and-mortar store that requires rent, permits, and licenses (and can take months to launch), you can begin selling online in less than 30 days from your home office. All you need to do to launch an ecommerce storefront is:
- Choose the product(s) you want to sell.
- Buy a domain and set up web hosting for your ecommerce store.
- Create your ecommerce website.
- Set up an online payment provider and fulfillment.
- Add content and market your brand.
Of course, the amount of work needed to find the best online store builder and launch an ecommerce store will depend on many things, but it is generally much easier to launch an online store than a physical business.
The flexibility of web stores is also enticing to many entrepreneurs. You can reach a much larger audience online than with a brick-and-mortar location. This means you can grow your sales exponentially faster than you could with a physical location. You can also sell products 24/7/365, which is not a viable option offline. This versatility and opportunity make ecommerce a great industry in which to build your business. If you follow our step-by-step guide you will see that making your own online store is not as hard as it seems.
Disclaimer: All trademark rights belong to their respective owners. Third-party trademarks are used here for demonstrative and educational purposes only, use does not represent affiliation or endorsement.
Best trending products to sell online in Philippines in 2025
There is no definitive list of the best products to sell online. As long as you have a stable demand and means to manufacture and distribute, any product can drive success. With that in mind, we found some popular products to sell on the internet, and why you should consider them for your ecommerce site.
With the help of Google Trends and Google Keyword Planner, we were able to get a pretty clear look at what the trending products are in the Philippines to sell this year based on YoY growth and search volume from May 2023 to May 2024. We also took a look at the interest over time for the past five years which you can view in the Google Trends graphs below.
In order of global search growth, here are several items you might want to consider putting in your online store:
1. Mass Gainer
Global Search Growth: 7.6% (YoY)
Price Range: PHP 250 to PHP 2,000
Monthly Search Volume: 1.8K
Suppliers: Lazada, Amazon, eBay, Shopee
What is it?
When it comes to bulking up, nothing beats a high-quality Mass Gainer. A high-energy metabolism might make it difficult for many people to get adequate calories from entire meals. Hence, the goal of using a mass gainer supplement is to promote the development of lean muscle mass by providing protein, carbohydrates, and lipids.
2. Makeup Blush
Global Search Growth: 8.02% (YoY)
Price Range: PHP 80 to PHP 3,000+
Monthly Search Volume: 8.5K
Suppliers: Lazada, Watsons, Sephora
What is it?
Makeup blush is an essential component of achieving a gorgeous look. Blush, when applied correctly, can lighten and brighten the cheeks with a hint of color. There are peach, rose, matte, shimmer, coral, and many more blush options available that can perfectly complement the skin tone.
3. Facial Cleanser
Global Search Growth: 5.8% (YoY)
Price Range: PHP 199 to PHP 3,750
Monthly Search Volume: 1.7K
Suppliers: Lazada, Watsons, Sephora
What is it?
A face cleanser is a product that helps get rid of dirt from the skin's surface. Cleansers are great for getting oil and makeup removed that has settled onto the skin. Their versatility makes them a popular choice among consumers, who often have dry, sensitive, combination, or oily skin types.
4. Earphones
Global Search Growth: 11.49% (YoY)
Price Range: PHP 300 to PHP 3,750
Monthly Search Volume: 4.9K
Suppliers: Lazada, Amazon, Carousell
What is it?
People use earphones while listening to music, podcasts, or other audio material on their own devices, such as mobile phone, laptop or tablet. Earphones are quite comfortable to wear as they rest on the outside part of the ear. Even after listening for hours on end, they do not cause any pain or buildup of air pressure inside the ear canal.
5. Phone Case
Global Search Growth: 8.3% (YoY)
Price Range: PHP 10 to PHP 70
Monthly Search Volume: 2.3K
What is it?
Phone cases are a simple way to personalize and enhance your mobile phones. According to Worldmetrics, more than 80% of smartphone owners have a case for their devices. Putting a case on your phone can greatly enhance your grip and protect it from slips.
6. Air Conditioner
Global Search Growth: 5.15% (YoY)
Price Range: PHP 7,000 to PHP 20,000
Monthly Search Volume: 6.3K
Suppliers: Lazada, Amazon, Western Appliances
What is it?
An air conditioner is a useful appliance for controlling the indoor climate, including the temperature and humidity. When choosing an air conditioner, people consider the size and kind of room they want to cool. For example, a window or portable air conditioner could be enough to chill down a single room while a central air-conditioning system is used for large spaces.
7. Refrigerator
Global Search Growth: 4.53% (YoY)
Price Range: PHP 10,000 to PHP 27,000+
Monthly Search Volume: 35K
Suppliers: Lazada, Amazon, Western Appliances
What is it?
Refrigerators or fridges, are electric appliances that keep perishable foods and drinks cold. It comes with a Vege box, which gives plenty of room for organizing fruits and vegetables. The refrigerator also comes with turbo icing technology that makes the ice-making process easy and quicker.
8. Ergonomic chair
Global Search Growth: 6.5% (YoY)
Price Range: PHP 2,300 to PHP 15,000
Monthly Search Volume: 9.2K
Suppliers: Lazada, Amazon, Shopee
What is it?
Ergonomic chairs are designed to prioritize the natural curve of the spine, which helps to decrease slouching and promotes good posture, comfort, and overall health. People can choose the perfect seating position with an adjustable seat height. You may adjust the depth of an ergonomic chair to get the perfect fit for your body.
9. Standing Desk
Global Search Growth: 7.3% (YoY)
Price Range: PHP 1,500 to PHP 9,000
Monthly Search Volume: 1.5K
Suppliers: Lazada, Amazon, Shopee
What is it?
Standing desks give an advantage of improving both physical health and productivity. The human body is designed to move. Continuous sitting increases the risk of blood clots, ankle swelling, varicose veins, and reduced blood flow. When you stand up from your desk, blood flows more freely than when you sit. A standing desk allows you to maintain an upright posture while working, greatly improving blood flow to your legs and feet.
10. Sunscreen
Global Search Growth: 4.14% (YoY)
Price Range: PHP 100 to PHP 2,000
Monthly Search Volume: 15K
Suppliers: Watsons, Sephora, Shopee
What is it?
Sunscreen offers protection against both UVA and UVB rays by creating a chemical barrier that absorbs or reflects UV radiation, preventing it from harming the skin. Along with protecting the skin from harmful UV rays, the sunscreen soothes irritated skin and promotes healthy skin. It is easy to use - take a thick layer and spread it out evenly before going outside.
11. Gaming console
Global Search Growth: 9.92% (YoY)
Price Range: PHP 400 to PHP 3,000
Monthly Search Volume: 2.2 K
Suppliers: Lazada, Amazon, Shopee
What is it?
A gaming console is a special kind of gadget that is made specifically for playing games. Several essential components comprise a standard gaming console, such as CPU, GPU, memory, storage media, and Internet access. People can get the best and most affordable prices on a wide selection of gaming consoles, including PS4, PS3, PS2, Xbox One X, Xbox One S, Xbox 360, Nintendo Switch, and Nintendo Switch Lite.
12. Powerbank
Global Search Growth: 9.1% (YoY)
Price Range: PHP 58 to PHP 1,700
Monthly Search Volume: 3.4 K
What is it?
Powerbank is a handy device that can charge your mobile devices and laptops on the go. You can charge many devices at once with powerbank since they have multiple USB connections. The charging speeds could differ from one model to another.
13. Multivitamins
Global Search Growth: 6.71% (YoY)
Price Range: PHP 20 to PHP 450
Monthly Search Volume: 7.9 K
Suppliers: Watsons, Lazada, Amazon
What is it?
Multivitamins are non-prescription drugs composed of a blend of several vitamins, intended to address vitamin insufficiency and fulfill daily nutritional requirements. People turn to multivitamins, which are dietary supplements that include several different vitamins and minerals when they have a shortfall in any one of these nutrients.
14. Coffee machine
Global Search Growth: 6% (YoY)
Price Range: PHP 4,000 to PHP 16,000
Monthly Search Volume: 4.8 K
Suppliers: Shopee, Amazon, Western Appliances
What is it?
A coffee machine simplifies the process of making cafe-style coffee with its high-quality features. People invest in this automated machine for enjoy a variety of coffee drinks—espresso, cappuccino, latte, and more—while saving time. You may use pre-ground beans or the built-in, adjustable grinder that comes with most coffee machines.
15. Gaming Laptop
Global Search Growth: 4.7% (YoY)
Price Range: PHP 300 to PHP 3,750
Monthly Search Volume: 7.9 K
What is it?
The power bank is a portable battery with electronics that control the amount of power going into it and out of it. It was designed specifically for charging electronic gadgets like smartphones, tablets, laptops, and cameras. They are portable and small enough to fit in a bag’s pocket.
16. Dumbbells
Global Search Growth: 3.30% (YoY)
Price Range: PHP 1,300 to PHP 10,000
Monthly Search Volume: 2.2 K
What is it?
Dumbbells are a kind of weight training tool. To be more precise, dumbbells are free-weight lifting tools. Dumbbells provide both mechanical and metabolic strain, which in turn promotes muscular development. Exercises that target specific joints, such as bicep curls, chest fly, and side lateral rises, are often performed with dumbbells.
17. Face mask
Global Search Growth: 5.84% (YoY)
Price Range: PHP 200 to PHP 1,700
Monthly Search Volume: 9.6 K
What is it?
The Face Mask is a rejuvenating blend of powerful antioxidants with all-natural ingredients that brighten, moisturize, and soothe the skin. Face masks include acids, such as glycolic and salicylic, which have exfoliating properties and help to treat acne. Some facial masks may reduce the visibility of fine lines, wrinkles and other skin issues..
18. Rice cooker
Global Search Growth: 6.3% (YoY)
Price Range: PHP 200 to PHP 1,500
Monthly Search Volume: 12 K
Suppliers: Lazada, Amazon, eBay
What is it?
Rice cookers are a kind of kitchen appliance that greatly simplifies the process of cooking rice. These rice cookers are electric. Electric rice cookers come with a capacity of 1–6 liters, and sometimes even more. Some rice cookers also have the capability to steam other foods, such as meat, fish, and vegetables.
19. Protein Powder
Global Search Growth: 7.60% (YoY)
Price Range: PHP 1,500 to PHP 4,000
Monthly Search Volume: 4 K
Suppliers: Lazada, Amazon, eBay
What is it?
Protein powder is meant to enhance your diet. This easy-to-mix powder contains no artificial flavors, sweeteners, or colors. Incorporating protein powders into your diet will help you achieve your health goals.
20. Niacinamide serum
Global Search Growth: 5.2% (YoY)
Price Range: PHP 90 to PHP 3,200
Monthly Search Volume: 9.5 K
Suppliers: Lazada, Watsons, Sephora
What is it?
Niacinamide serum is a great method to boost your skincare regimen with this component. Skin issues like dullness or dark patches can be better addressed with the aid of these concentrated formulations. The niacinamide serum also maintains a healthy skin barrier.
Trending products from the previous year (that are still trending)
Here are some of the products that were trending last year that are still trending, as well as up-and-coming products (between May 2023 and May 2024). These are great product types to consider since they’ve had staying power and continue to trend:
- Athleisure - 16.13%
- Socks - 15.56%
- Press-on nails - 12.70%
- Phone cases - 11.29%
- Auto accessories - 10.98%
- Vitamins and supplements - 10.96%
- Wine fridges - 10.71%
- Doormats - 7.58%
- Bedsheets - 7.25%
- Bookends - 7.25%
- Underwear - 8.57%
- Car chargers - 6.76%
- Back cushion - 6.59%
- Temporary tattoos - 6.15%
- Baby carriers - 5.80%
- Wireless phone chargers - 5.56%
- Car cams - 4.17%
- Scalp massager - 4.08%
- Nail polish - 2.41%
- Lash shampoo - 1.49%
If nothing else, this list tells us that it’s a good idea to keep an eye on what’s trending with shoppers because you never know what’s going to take off.
Pro tip: Don’t sleep on seasonal trending products!
It’s also worth noting that sometimes trending products change based on the time of year. Case in point - there wasn’t any significant YoY growth in products like water shoes, sweaters, cat beds, candles, blankets, and beet gummies. Instead, there was a steady stream of search volume for shoppers seeking them all year.
However, they had significant spikes in traffic at certain points in the year.
For example, candles, sweaters, and blankets had a healthy spike in interest during December - likely due to people searching for holiday gifts. Water shoes on the other hand had a spike in the summer - likely due to an increased interest in water activities to beat the heat.
What are the products that are no longer trending in 2025?
The following list comprises previously trending products that have experienced a decline in global interest over the past year, as indicated by Google Trends data. The figures provided represent the change in search volume from May 1, 2023, to May 1, 2024, highlighting the waning popularity of these once-trending items.
Again, we’ve also included the Google Trends graphs for each of these products displaying their interest over the past five years. You may decide that even though they are on the decline in terms of popularity right now, you want to push to sell these products anyway. After all, it’s your shop and if you can figure out how to drum up interest, we say do what works best for you.
1. Shapewear
Global Search Growth: -3.0% (YoY)
Monthly Search Volume: 301K
What is it?
Tight-fitting undergarments designed to temporarily shape and smooth the wearer's figure. They can be worn under clothing to create a more streamlined and flattering silhouette.
2. Dog harnesses
Global Search Growth: -3.45% (YoY)
Monthly Search Volume: 27.1K
What is it?
A wearable device designed to provide a safe and comfortable way to walk and control a dog, distributing pressure evenly across the chest and shoulders. Dog harnesses come in various sizes, styles, and materials to suit different breeds and needs, and can be especially helpful for dogs that pull on the leash or have respiratory issues.
3. Pet beds
Global Search Growth: -6.35% (YoY)
Monthly Search Volume: 33.1K
What is it?
Many fur parents want to give their fur babies somewhere warm and cozy to sleep. Pet beds can be basic or affordable, or use high-end materials and designs for your most discerning customers — a product that offers a lot of flexibility with widespread appeal.
4. Claw clips
KOOSEN - STOCK.ADOBE.COM
Global Search Growth: -7.94% (YoY)
Monthly Search Volume: 165K
What is it?
Claw clips make it easier to manage long hair, letting users quickly clip up their hair and go. Claw clips come in a variety of colors and materials, and make an excellent cross-sell opportunity for beauty retailers. Though they had a healthy surge in interest for a while, it seems they are now back on the decline.
5. Cleaning gel
Global Search Growth: -11.84%
Monthly Search Volume: 14.8k
What is it?
Push cleaning gel into hard-to-reach spaces — like AC vents or between car interior panels — and then pull it out to remove dust and gunk. Cleaning gel is essential for detailing cars, as well as cleaning electronic devices.
6. Bluetooth headphones
Global Search Growth: -13.85% (YoY)
Monthly Search Volume: 450K
What is it?
Wireless headphones that connect to devices via Bluetooth technology for audio listening. They offer the convenience of cordless use and are available in various styles, such as over-ear, on-ear, and in-ear.
7. Nail extensions
Global Search Growth: -13.92% (YoY)
Monthly Search Volume: 201K
What is it?
Artificial nail enhancements applied over natural nails to add length, strength, and style. They can be made from materials like acrylic, gel, or fiberglass and come in various shapes and designs.
8. Pet accessories
Global Search Growth: -14.29% (YoY)
Monthly Search Volume: 12.1K
What is it?
Items designed for pets, such as collars, leashes, toys, and bedding, to ensure their comfort, safety, and enjoyment. These accessories can help pet owners provide their furry friends with a better quality of life and strengthen the bond between pet and owner.
9. Cargo pants
Global Search Growth: -16.67% (YoY)
Monthly Search Volume: 1,220,000
What is it?
Inspired by military-issue fatigues, cargo pants are casual wear that feature large hip pockets and a loose fit. They’re usually very durable, but comfortable at the same time. Cargo pants are popular with both men and women.
10. Phone accessories
Global Search Growth: -19.61% (YoY)
Monthly Search Volume: 4.4K
What is it?
Items designed to enhance the functionality, protection, or appearance of a smartphone, such as cases, screen protectors, and chargers. These accessories can help personalize a device, extend its lifespan, or improve its usability.
11. Custom mouse pads
Global Search Growth: -40% (YoY)
Monthly Search Volume: 33.1K
What is it?
With the sheer number of people using desktop computers, custom mouse pads have quite a bit of appeal. Create and apply your own custom designs or take it further by crafting mouse pads for specific uses, like gaming.
Wrapping up — Trending niches of 2025
Building a successful ecommerce store depends heavily on your product selection. Use the insights from this article as a starting point for finding the best products to sell online in the Philippines. As a reminder, here are some of the trending niches for 2025:
- Athletic equipment
- Self-care tools
- Skincare
- Haircare
- Pet products
- Clothing
- Caffeine
- Portable electronics
Remember that passion and belief in your products are crucial to success. Choose items that align with your values and interests.
With platforms like GoDaddy Online Store, setting up your online shop is a breeze. Your success story starts here. Embrace the trending niches of 2025 and create an online store that stands out from the competition.
Popular products to sell online FAQ
How will the product be manufactured?
If you intend to make them yourself, you will need to think about the steps required to acquire raw materials. Maybe you plan to use a manufacturer — if that’s the case, you should look to negotiate production based on scale. A way to avoid manufacturing altogether is by reselling goods, which requires partnering with other brands and manufacturers.
Who is going to purchase your product?
Some products target a large audience, but you can segment that audience with specific marketing messages. Other products operate within a niche industry that has a limited customer base. Successful ecommerce businesses can be found in both large industries and niche ones. The important thing to note is that they have found a way to effectively communicate their value proposition to their targeted consumers.
Is the product marketable?
Onsite and offsite SEO are two important strategies to include in your plan for marketing products online. Most ecommerce businesses do not take the time to write unique and compelling product descriptions for their online products. Moreover, they are not promoting their products on social media or building a diversified link portfolio for their pages. However, executing these two steps can drastically improve the organic rankings of product pages for relevant search terms.
What products are in high demand right now?
It’s important to understand that demand can shift on almost a daily basis, given the amount of content online from news and influencers. However, some products that may be in high demand right now include:
- Air purifiers
- Weighted blankets
- Pickleball paddles
- Athleisure clothing
- Rice water shampoo
Again, it's important to note that consumer demand can vary greatly depending on location, season, and current events.
How can I find trending products?
There are lots of ways you can identify trending products. Here are just a few of them:
- You can start by exploring what people are searching for online. Google Trends is a free tool that shows the popularity of search terms over time. You can compare multiple terms, filter by location, and view related topics and queries to spot products with rising search interest.
Alternatively, keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs provide data on search volume and trends for specific keywords.
- ECommerce platforms offer valuable insights into current best-sellers too. Amazon updates its list of top-selling products hourly across various categories. Tools like Jungle Scout can help you analyze product demand and competition on Amazon. Similarly, eBay's Explore tool highlights trending items based on recent sales data, providing information on sell-through rates and average prices.
Another place you can look is Etsy. Known for handmade and vintage goods, the platform releases regular trend reports showcasing top search keywords, emerging product trends, and popular items across multiple niches.
- Look on social media. It is a goldmine for spotting emerging trends. Monitor popular hashtags, trending topics, and influencer posts on platforms like Instagram, TikTok, and Pinterest. Look for recurring product mentions and high engagement rates on product-related content to gauge consumer interest.
- Use trend spotting websites such as Trend Hunter, Springwise, and PSFK. These platforms curate innovative product ideas and emerging consumer trends, and can help generate product inspiration and identify potential market opportunities.
- Finally, read industry reports from market research firms like eMarketer, Mintel, and NPD Group. These reports offer in-depth insights into consumer buying habits and product trends. Although these reports can be costly, they provide valuable information on market demand and future growth potential.
What is the most bought item ever?
According to multiple sources, the highest-selling product of all time is Sony Playstation consoles. Sony has collectively sold more than 520 million consoles between PlayStation 1-5. And, believe it or not, people are still seeking to purchase PlayStation consoles 1, 2, 3, and 4 on sites like eBay as well!
Editor's Note: This article was adapted and republished on Sept 10, 2024 from here, and updated on December 18, 2024.
