The importance of having a website in the digital age cannot be overstated. A website helps customers find you easily and get to know you and what you offer. The more people you can reach online, the more opportunities you have to make a sale. But the question many business owners ask is how much does it cost to build a website here in Australia?
The cost of a website varies depending on if you just want the bare basics or all the bells and whistles.
A website can range from a DIY job — which costs little but can take hours of your time — to something that you outsource to a professional for thousands of dollars.
Before we get into the costs, let's take a quick look at a couple of things every website needs.
Note: If you're looking to expand your reach, learn here how to sell goods and services online.
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The basic building blocks of any website
Every website begins with two basic building blocks: a domain name and web hosting.
Domain name
Buying the right domain name is vital because it will become an important part of your business’s identity.
JbHiFi.com.au is a domain name. So is BarkeryDeluxeDogTreats.com.
You'll use your domain name as the online address of your website. It can also be used for a professional-looking email address.
Not sure where to start looking for a one-of-a-kind domain name? Try the GoDaddy domain generator to find available domain names and choose the right one for your business.
A builder or content management system
Unless you know how to code websites or hire someone who does, you'll need a content management system (CMS) like WordPress or an easy website builder (there are many available).
WordPress is the most popular CMS in the world but has a learning curve for anyone who isn't willing to dive into the weeds.
Generally speaking, most easy website builders are faster than WordPress and require no technical skills to use.
Web hosting
A website consists of various computer files and all those files need to be stored somewhere so that others can call them up online. That place is a web server.
Web hosting involves paying a company such as GoDaddy to host your website on their servers on your behalf.
Of course, you could host it yourself but for most people this requires to much money and tech skills to manage. So they rent space on a server that someone else is managing.
Good web hosting is important because it’s the service that keeps your website live online. Without it, you are the only one who could ever see your website.
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Costs to build a website
Here are ballpark estimates of the cost to build a website in Australia. Some options won't include web design fees, but there are plenty of free tools online you can use to create custom graphics and designs for your website with no design experience required. GoDaddy Studio and GoDaddy Logo Maker are just two examples.
| Website type | Total cost of creating your website | Web designer charge | Cost of hosting | Cost of domain name (.com.au) |
| Brochure website created by a web designer | $3,000-$10,000 | $50-$250+ per hour | $4.95 to $24.99 per month | From $15.95 per year |
| Website built using GoDaddy Website Builder | $13.95-26.95 per month on an annual plan | n/a | Included | Included |
| Small-to-medium eCommerce site created by a web designer | $6,000-$15,000+ | $50-$250+ per hour | From $24.99 per month | From $15.95 per year |
| Small-to-medium eCommerce site built with GoDaddy Online Store | $26.95 per month on an annual plan | n/a | Included | Included |
| Large, bespoke website created by a web designer | Above $30,000
| $50-$250+ per hour | From $24.99 per month | From $15.95 per year |
Please note: The prices above are estimates of what it costs to build a website in Australia. We recommend shopping around, as web prices vary depending on scope. Once a website is designed, you will likely need to factor in ongoing maintenance charges, or any charges for making changes to your site once it’s created. It is best to discuss these with your designer before committing to anything.
Types of websites
There are three main types of websites — a brochure website, eCommerce site and custom bespoke website.
Brochure-type website
As the name suggests, the website is like a brochure, but in a digital format. It shows what your business is about and the products or services you offer.
To keep your business at the top of search rankings, you’ll want to optimise your web pages and regularly add new content.
Exactly what text, photos and videos you need will vary depending on the kind of business you’re running and the functionality your customers will want from your website.
For simple sites, it’s likely you’ll be able to create all the content yourself. But for more complex sites, you may need to hire someone to write copy for your website, and maybe even shoot photos and videos.
It’s a good idea to plan what content you need for your website before you decide what kind of site you’ll be creating, as knowing what you need on your site will help you understand the best option for you.
Brochure websites are suitable for anyone looking to bring in online leads:
- Small businesses
- Consultants
- Freelancers
- Tradespeople
- Business-to-business providers
This option is great for those who don’t expect to sell online and are on a limited budget. In fact, you can build a brochure website with GoDaddy at no cost whatsoever.
eCommerce website
The main focus of an eCommerce website is to sell products and services. If you also have a physical store, the site should include your store hours, locations and directions.
An eCommerce website requires:
- A digital catalogue
- The backend technology needed to securely process online payments
- An integrated shipping tool
- Answers to frequently asked questions, your contact details and returns policy
- A blog to provide a steady stream of fresh content
- An SSL certificate (included with GoDaddy’s Online Store builder)
The cost of an eCommerce site will depend on what types and how many things you are planning to sell.
Bespoke website
If you're after something a little more customised, you may want to consider hiring a web designer. A good web designer can create just about anything you need. The cost will vary depending on the complexity.
While hiring it out does require your input — you’ll need to supply photos, videos and often written content — it’s the easiest option of all. The primary benefits include:
Time savings
If you don’t have any web design expertise yourself or within your team, hiring a pro can save you time and hassle. This frees you to focus on what you do best.
A highly customised website
A pro may be able to give you a more sophisticated website with database integration, say, or one capable of high-volume eCommerce, than you can design yourself.
Ongoing help
Your web designer may be able to provide you with ongoing support as your website grows. You should ask about maintenance costs before you hire a designer.
The only drawback with this option is the cost.
Of course, if you're planning on launching the next Amazon or Kogan, you'll need to hire a team of designers and developers on a full-time basis to build and maintain the site.
Related: Do you need a web designer or can you DIY?
Cost of keeping your website safe and secure
If you own a smartphone, chances are you’ll be familiar with the regular software and app updates. If you ignore them, things will start slowing down and you may see glitches before your phone stops working altogether.
It’s the same with your website, where it needs regular updating to ensure the website is secure, optimised and backed up. If you decide to hire a designer or developer, it’s likely you’ll need to set budget aside for website maintenance costs.
Website maintenance is usually paid for in retainers and can cost between $400 and $3000+ a month. There are also additional costs to consider, including your domain name, SSL certificate and web hosting.
To get peace of mind, we recommend investing in an all-in-one security solution to fix and prevent hacks, such as GoDaddy’s Website Security. This tool includes an SSL certificate, daily malware scanning, a firewall and automatic backups.
The amount of maintenance that a website needs can be overwhelming for some, which is why it’s often more cost-effective to utilise a website builder.
Websites created with website builders may have more security measures automatically in place, and you’ll have a support team behind you in case anything goes wrong.
Cost of copywriting and SEO services
SEO is now a non-negotiable for every business that wants to stay competitive. According to Adweek.com, 81% of all buying decisions begin with an online search.
The higher your site ranks in relevant searches, the more customers will choose your business.
SEO is a service that helps improve your visibility in search engines such as Google so you can reach your target customers more efficiently.
It helps to have the right words and messages on the page to attract eyeballs. You could hire a copywriter to create the initial content for you. A copywriter is a professional writer who specialises in writing that promotes and sells goods and services.
Regardless of the size or industry you’re in, having a strong online presence is going to benefit you and grow your business. SEO is worth looking into as soon as your website is up and running.
Your SEO package may include copywriting, as great content is important for your rank on Google. It's worth noting that SEO services are ongoing in nature and can cost you anywhere from $300 to $10,000 monthly.
Other costs to consider when running your website
Depending on the type of website that you're building, there can be other costs to building your website, including:
- Plugins and extensions: To add specific functionalities to a WordPress website, you may need to buy plugins or extensions that aren't available for free.
- Email: If you want a professional email address that matches your domain name (e.g. info@yourbusiness.com), you may need to purchase an email account.
- Analytics Software: To track your website's performance and user behaviour, you might invest in advanced analytics tools beyond the free ones available.
- Legal: Depending on the nature of your business and website, you may need to consider costs relating to copyright, compliance or consultation with a legal expert, particularly for privacy policies to comply with the Privacy Act and your terms of service.
How do I find a designer to build my website?
A quick search on Google will give you millions of results for website designers. It’s a saturated market and we have five tips to guide you in finding the best website designer for your needs.
1. Set a rough budget for your website design
As we’ve seen, it can vary in costs to build a website. Your budget determines the level of web design you want and where you’ll get it from.
Tip: If you choose to go with one of GoDaddy’s Web Design plans, you can also receive a free domain name.
Once you’ve set a tentative budget, you’ll have a better idea of what outcome to expect and who you might pick for your design work.
2. Pick the type of designer you want to hire
When it comes to web design, you have several options with different price points.
Freelancer
Freelancers will typically be the most inexpensive option, and you can find hundreds of freelancers on websites such as Upwork or Airtasker.
Freelance web designers vary in capabilities and experience.
Working with a freelancer is usually an informal process, meaning service levels may vary.
Good freelancers are communicative, flexible, and stick to promised turnaround times on design work. On the other hand, unprofessional freelancers will do just the opposite.
A design agency
There are agencies that specialise in web design and usually have teams of more than two with various capabilities.
They’re usually more expensive than freelancers because you’re paying for pooled expertise. Many professional design agencies offer more consistency, frequent communication, a higher degree of customisation, and faster turnaround times.
The full-service agency
An agency does everything from web design, to search engine optimisation (SEO) and digital marketing. A full-service agency such as Ogilvy will cost more to hire than freelancers and some specialised design agencies, due to their end-to-end expertise.
You’ll find that bigger corporations hire full-service agencies as they can afford the premium service.
3. Have a look at their web design portfolio
Web design is very personal, so it’s important to look through the web designer’s portfolio to give you an insight into their style.
You’ll quickly know whether their work is a good fit for what you want. If industry experience is important to you, their portfolio will also show which industries they’ve worked in and with whom.
4. Check out their Google reviews and client testimonials
Reviewing the freelancer or agency’s testimonials and Google Business reviews will give you an idea of what they are like to work with.
This is particularly important if you are not familiar with their work and just found them on Google.
It’s reasonable to presume that businesses with many similar positive reviews will likely provide better service and outcomes.
5. Shop around on the pricing
We may come across a freelancer or agency that ticks all the boxes but what happens when the initial quote breaks the bank?
If we don’t have deep pockets, this requires managing our expectations or reducing the number of features on the website. It also pays to just ask what they could do with your budget. You’ll be surprised what they come back with.
It also helps to shop around. Most designers will offer an obligation-free quote or consultation, and you should take advantage of this.
Don’t let a website designer pressure you into signing an agreement right away.
Explore all your options and decide.
If you’re left feeling even more confused and flustered than when you started, you may want to bounce some ideas with a friend or business associate who has been there and done it all before. They can offer tips on what to look for and what to avoid.
How to minimise the cost of building a website
Business owners often scratch their heads, wondering where all the money goes when something looks super simple. Often what we think is a straightforward website with a few graphics, words, and webpages can stack up in costs.
How do we minimise the cost of building a website without compromising on quality?
Depending on how you choose to create your website, the cost of building the website is mainly the time and resources. Web pages, particularly customised ones, can take time to design and program.
Then there is also the editing and proofreading to make sure all the words are grammatically correct and share the message you want for your products and service.
When it comes to visuals, it’s not as easy as copying and pasting nice pictures from Google images. These images are usually subject to copyright, so you will need permission to use them before posting them on your website.
- Many use free photo sites like Pixabay and Pexels or purchase stock images, which give you the full rights to use them. Stock images can vary in cost and reach a few hundred dollars each.
- You can certainly make your own videos thanks to the many tools available (including your smartphone!). Read How to make a video on a budget for a step-by-step guide.
- GoDaddy Studio’s free version is a good source of eye-catching imagery for your website and social posts. You can even use it to design your own business logo! When you’re ready, this excellent post can walk you through the logo creation process.
- You can also do your own on-page search engine optimisation, with a little study. Read this article for tips and how-tos.
The final bit of where the money goes is testing and optimisation to see if all the links work, especially from a mobile device.
There are so many elements to building a website, and the above are just high-level examples of big-ticket tasks.
Given the cost, it is not unusual for small businesses to re-think their website projects. But even if you don’t have a website budget of $30,000+, there are many ways you can reduce the cost.
Consider pre-made templates
There are thousands of professional-looking pre-made templates (called themes, for those using WordPress to build their site) on the market today for all types of businesses.
Purchasing a theme lowers the time a designer or web developer needs to create the look of a website, reducing the project’s costs.
Often, designers and developers use themes as a starting-point and tweak them with code according to your needs. You can scroll through all of GoDaddy's pre-made templates here.
Use your own images and royalty-free stock photography
To keep costs down, use your own images. One benefit of this is that using your own images adds more credibility and authenticity to your business. Your images can be in the form of high-resolution photos or supporting graphics to enhance the look and feel.
Related: The DIY guide to website photography
Handy tools
If designing things isn’t your strongest pursuit, GoDaddy Studio (included in the GoDaddy website builder or available on its own) can help you either design from scratch or access a library of stock images.
To get a logo tailored to your industry, use GoDaddy Logo Maker. There are thousands of beautiful templates to choose from.
Not many businesses have the budget for professional photography, which is why stock images have become very popular. Most stock image websites like Shutterstock and iStock require a subscription, and you also have the option to purchase them individually. The costs do add up, and subscriptions are only good if you plan on downloading a large volume of pictures every month.
Thankfully, there are some free stock photos. In addition to the two sites mentioned above, Unsplash offers free photos. Just be sure you provide a link to the photographer’s Unsplash page.
Since they are free, you may find there are limited options on these sites, and you will need the time to go through the image library to find the right one — especially since some look quite staged and cliché.
Determine what pages and features you really need
Every page takes time to design and build. On top of that, you’ll need to write the content and pick the right images to accompany it. Depending on the type of business you have, you may need to have additional features or plugins (only for WordPress websites).
Think about the pages you absolutely need and build the ‘nice to haves’ later.
Think about when someone visits your website, what information are they seeking? How can you help them find the right area on your site?
Understand your website’s purpose and succinctly put it on your home page. Decide on the content, features and benefits that definitely must be featured up front. Use the rest of the site to build on that information.
It’s tempting to have the latest fancy features on your website. Too many pages and unnecessary features not only stack up in cost. They can also dramatically slow your website down and create a poor user experience, negatively affecting your traffic.
Reuse text and photos you already have
If hiring a copywriter is not in the budget right now, there is a big chance you have some content lying around, especially if you have been in business for a while.
Think about the text, videos and photos you have created and posted on your social media. Review, reuse and update them instead of starting from scratch.
Repurposing content you have already created can save a lot of money and time. It’s incredible how a new website design can make old content feel fresh again.
Outsource only some parts of your website 
You don’t have to hand over your whole website project to a designer or developer. Depending on your skills and time, you can choose which parts to outsource and which to do yourself.
For example, if you are fairly good at writing, give it a go yourself and save some money on hiring a copywriter.
Another thing you can do to make a head start is purchase the domain name and hosting yourself. While developers or agencies can do this for you, they are also billing the time and admin it takes to do it for you.
Create the whole website yourself
While it may sound intimidating at first, there are now so many user-friendly options available in the market, all built with beginners in mind. Creating a professional-looking website within minutes has never been easier.
Hundreds of Aussies have built their own websites using GoDaddy's easy tools — including Corrin Elliott and Roxane Coutts of Barkery Deluxe Dog Treats. Find all their stories here.
Consider GoDaddy’s Website Builder
GoDaddy’s Website Builder is a good choice for those who don't have much budget (the basic version is free) and want complete control over their site.
This next-generation SMB solution comes with all you might expect:
- An easy website or web store builder with blog, email marketing, social media integration, Google and Yelp
- Always-on hosting that loads your pages quickly
- SSL security to keep your website on Google’s good side
What you might not expect is GoDaddy InSight™, an intelligent learning system that serves up expert tips just for you. This smart tool bases its recommendations on data gleaned from millions of businesses like yours.
The sky’s the limit
The latest generation of website builders makes it easy for virtually anyone to quickly create a website at very little cost. If you're after something more bespoke, hiring a designer may be your best bet.
All the best with your website project!
Frequently Asked Questions
Still have questions? The answers could be here.
Why do I need a website?
There are over 5.3 billion internet users worldwide, which amounts to 65.7% of the global population.
With more and more people online, having your own website is essential to connect with current and potential customers.
While some successful businesses don’t have websites, having one will certainly offer you a competitive advantage. You’ll avoid losing business to your competitors who do have one.
Is it worth having a website for a small business?
Absolutely. Having a website for a small business is worth it and highly recommended. Whether you're starting a business in Australia to connect with more customers online or operating elsewhere, a website offers several benefits:
- Accessibility: Your potential customers can learn about your business, products or services any time, from anywhere in the world.
- Credibility: A professional-looking website can enhance your business reputation and instil trust in potential customers.
- Marketing: A website is a powerful marketing tool where you can promote your business widely and cost-effectively. It also allows for digital marketing strategies such as SEO, content marketing and email marketing to bring more customers to your business.
- Sales: With ecommerce functionality, a website can act as an additional sales channel, allowing customers to purchase directly from you 24/7.
- Customer Service: You can provide improved customer service through a website by offering FAQ sections, chatbots, or forums where customers can get answers to their queries.
- Business Growth: A website helps you reach a wider audience, expand your customer base, and drive business growth.
Remember, your competitors are likely to have websites. A well-designed, user-friendly website can give your business a competitive edge.
How much does it cost to build and develop a website in Australia?
The cost of building a website varies a lot in terms of its design and functionality.
Generally, it can cost you anywhere between $0 with GoDaddy’s free website builder to over $30,000 if you hire someone to build it for you. The type of site you want, and its purpose makes a big difference in the price.
The rate also varies depending on if you use agencies or you are project managing with freelancers. Depending on your time and level of experience, there are pros and cons to using agencies and/or freelancers.
An Australia-based company will charge you very differently than an overseas provider. Generally, outsourcing overseas may initially feel cheaper; however, when you weigh up the costs of potential miscommunication, cybersecurity and overall quality, you may end up paying more.
Is there a monthly fee to have a website?
Depends on how it’s built. Hosting is required for any website and, with the exception of the free version of GoDaddy’s Website Builder, requires a modest monthly fee.
If you have a web developer build and maintain a WordPress website for you, they may offer to keep WordPress updated for you (for a monthly fee). The option there is to use GoDaddy’s managed WordPress hosting, which includes automatic core updates and security patches, taking away all the maintenance stress that comes with a website!
How much does a domain name cost?
For Aussie businesses selling primarily to an Aussie audience, the .com.au domain name extension is a must. You can expect to pay between $10 and $20 per year for that extension, unless you opt for a pre-owned premium domain name (these are often more expensive). Don’t forget the other domain extensions such as .com, .org, and .co or go for more localized tlds, like .au, .melbourne or .sydney – just to name a few.
For more information on domain names, please see the article on How much does a domain name cost and why?
What is the average cost for a web design in Australia?
The average cost can vary depending on the number of web pages you want and complexity of design. Generally, expect to pay anywhere from $0 with a free template to a design in the thousands for something more bespoke.
You can get a professional WordPress theme for under AUD$120. Paid WordPress themes are worth buying because they tend to be regularly updated. This makes them more secure than free WordPress themes.
A professional website designer can cost businesses anywhere between $500 to $10,000.
Is it cheaper to create a website from scratch?
Generally, website builders are the cheapest way to build a website. GoDaddy’s Website Builder is completely free to sign up for.
While other builders like WordPress are technically free, you will have to pay for:
- Website hosting
- A theme
- Possibly some plugins
- Quite often some professional help from a developer (unless you're willing to spend the time to learn WordPress)
We wouldn’t recommend learning coding or design from scratch as it could take months, if not years, to fully master — unless it’s the business or career you wish you pursue, of course.
How can I create a free website in Australia?
Yes, it is possible to create a mobile-friendly, free website for your business, then watch it take off with built-in marketing.
GoDaddy offers a free website builder (yes, free — no catches, and no credit card required!) that works for most small businesses, especially if you don’t plan to sell more than one or two products online.
If you decide you need a full ecommerce store later on, no worries! The site builder has a shopping cart ready to add when you need it.
With GoDaddy’s Website Builder, you can build and publish your website with unlimited pages and content. Also included are PayPal payments, email and social media marketing tools, an appointment scheduler and SSL certificate, which encrypts private data like banking details. You also get 24/7 support from friendly, well-trained GoDaddy Guides.
Can a website be built for free?
GoDaddy offers a free website (yes, free — no catches, and no credit card required!) that works for any business that doesn’t plan to sell online. If you decide to sell later on, no worries! The site builder has a shopping cart ready to add when you need them.
With GoDaddy’s Website Builder, you can build and publish your website with unlimited pages and content. Also included are PayPal payments, email and social media marketing tools, an appointment scheduler and SSL certificate. You also get 24/7 support from friendly, well-trained GoDaddy Guides.
What is a web hosting, and do I need to purchase it?
Web hosting makes it possible for people the world over to see your web pages. A web host owns the servers where your website is stored. If you registered a domain name and intend to use it for a website, you’ll need to purchase web hosting.
You could host your own website if you invest in your own servers and have technical know-how.
We don’t recommend this if you have limited resources.
If you’re wondering, the cost of servers can range anywhere from $5,000 to over $20,000, depending on your needs. On top of that, a server needs constant maintenance.
Most DIY drag-and-drop website builders (including GoDaddy’s Website Builder) include built-in hosting, saving you the hassle of purchasing separate elements.
How quickly can I build a website?
Building a website can take anywhere between two days to a couple of months. If you’re using an agency, it can take anywhere between two to four months. Using a website builder will be faster due to the drag and drop features and pre-made templates.
How much does it cost to create a one-page website?
The cost of creating a website can vary greatly depending on several factors such as the platform you use, design complexity, additional functionalities, and whether you hire a professional web developer.
Expect to pay anywhere from $750 to $7,500 for a one-page website.
However, there are several ways to reduce the cost, such as:
- Using a CMS or easy website builder to build it yourself
- Hiring a freelancer or small agency
- Doing some or all of the work yourself
How much does it cost to run a website for a year?
The cost of running a website for a year varies widely and depending on several elements. Depending on your business' needs, a paid website can cost anywhere from a few hundred dollars per year to thousands of dollars.
John Coomer contributed to this post.
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