Choosing the best products to sell online is one of the most important steps in building a successful ecommerce business.
But with a plethora of options across an endless number of industries, how do you decide which ones to sell?
This guide will discuss the 14 top trending products in Australia.
We’ll also cover why launching an online store can be a lucrative move and how you can gain a competitive edge over other web stores.
Best trending products to sell online in 2025
There is no definitive list of best products to sell online. As long as you have a stable demand and the means to manufacture and distribute, any product can drive success.
With that in mind, here are some popular products to sell on the internet and why you should consider them for your ecommerce site.
1. Portable karaoke machine
Global Search Growth: 98% (YoY)
Price range: $40 to $70
Monthly Search Volume: 6.5K
Suppliers: Australian Karaoke, SingMasters, Bava's Music City
What is it?
Let's face it, who doesn't enjoy singing in public?
Portable karaoke machines let users enjoy karaoke wherever they like. They come in a variety of colours and designs and usually include wireless speakers and Bluetooth for wireless streaming.
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2. Denim pants
Global Search Growth: 24% (YoY)
Price range: $25 to $500+
Monthly Search Volume: 800K
Suppliers: Just Jeans, SHEIN, Guess
What is it?
These rugged pants for men or women have been a mainstay for more than a century and are now seeing a surge in popularity.
They’re available in a huge range of styles and colours (not to mention price points), making them a must-have for apparel retailers.
3. Lipstick
Global Search Growth: -9.47% (YoY)
Price range: $7 to $50
Monthly Search Volume: 5.3K
Suppliers: Wholesale Mineral Makeup, The Cosmetic Department
What is it?
The lip cosmetics industry is worth more than 500 million dollars in Australia and Oceania. It's predicted to grow by 4.01% in coming years.
Be sure to keep on top of the latest colour trends to make the most of sales.
4. Scented candles
Global search growth: 12% (YoY)
Price range: $5 to $50
Monthly Search Volume: 2.5K
What is it?
Scented candles are a year-round product. Sales can be tied into everything from Valentine's Day to autumn — think pumpkin and spice scented candles — and Christmas — go for mulled wine, cinnamon and marzipan scented varieties.
5. Car dash cams
Global Search Growth: 79% (YoY)
Price range: $50 to $250+
Monthly Search Volume: 150
Suppliers: Garmin, JB Hi-Fi, Autobarn
What is it?
When you need to record the road in front of you, car cams let you do so without taking your hands off the wheel.
They can be used in all kinds of ways, from validating insurance claims, to capturing wild moments on the road.
6. Hair oil
Global Search Growth: 3% (YoY)
Price range: $15 to $45
Monthly Search Volume: 6.9K
Suppliers: Hair Growth Oil on Etsy, African Food Hair Beauty
What is it?
Hair oil is currently listed as one of the best sellers on Amazon Australia. This product is used to keep hair soft and shiny, giving it back moisture that can be lost during activities such as straightening and curling.
7. Power banks
Global Search Growth: 5% (YoY)
Price range: $10 to $1,000+
Monthly Search Volume: 16K
Suppliers: Lenovo, Jackery, Ecoflow
What is it?
With units capable of powering everything from mobile phone recharges to full-size appliances, the popularity of power banks reflects today’s remote-first, on-the-go culture.
You could specialise in smaller units for personal devices or “van life” applications for off-grid living.
8. Heatless hair curlers
Global Search Growth: 52% (YoY)
Price range: $10 to $30+
Monthly Search Volume: 600
Suppliers: Hairhouse, Anthropologie, Mermade Hair
What is it?
Heatless hair curlers enable users to put them on overnight, so their hair is styled when they wake up in the morning.
For individuals who style their hair with a hot curling iron, this product can save 30 minutes each day.
9. Claw clips
Global Search Growth: 20% (YoY)
Price range: $5 to $40+
Monthly Search Volume: 4.5K
Suppliers: Urban Outfitters, Peloton Apparel, Lovisa
What is it?
Claw clips make it easier to manage long hair, letting users quickly clip up their hair and go. They come in a variety of colours and materials, and make an excellent cross-sell opportunity for beauty retailers.
10. Pickleball paddles
Global Search Growth: 23% (YoY)
Price range: $20 to $150+
Monthly Search Volume: 400
Suppliers: Pickleball Superstore, My Pickleball, PickleballOnline
What is it?
Pickleball is all the rage these days, as it’s easier to learn than tennis and makes a more efficient use of space than tennis courts.
Pickleball paddles are affordable to start with, and more expensive options are available for seasoned players. Check out the range of models you could offer at the links above.
11. Cleaning gel
Global Search Growth: 13%
Price range: $5 to $30+
Monthly Search Volume: 60
Suppliers: EnviroCare, GMA Supplies, Aurora Cleaning Supplies
What is it?
Push cleaning gel into hard-to-reach spaces — like AC vents or between interior car panels — and then pull it out to remove dust and gunk.
Cleaning gel is essential for detailing cars, as well as cleaning electronic devices.
Editor's note: You're going to need a website to sell online. GoDaddy's Online Store is an easy DIY site builder, while Managed WordPress Ecommerce hosting is a good choice for anyone wanting to build an online store with WordPress.
12. Custom mouse pads
Global Search Growth: -1% (YoY)
Price range: $5 to $50+
Monthly Search Volume: 250
Suppliers: Logitech, JB Hi-Fi, Officeworks
What is it?
With the sheer number of people using desktop computers, custom mouse pads have quite a bit of appeal.
Create and apply your own custom designs or take it further by crafting mouse pads for specific uses like gaming.
13. Pet beds
Global Search Growth: -7% (YoY)
Price range: $20 to $300+
Monthly Search Volume: 1.8K
Suppliers: Snooza, My Pet Warehouse, Direct to Pet
What is it?
Give those fur babies somewhere warm and cosy to sleep.
Pet beds can be basic and affordable, or they can use high-end materials and designs for your most discerning customers. This is a product that offers a lot of flexibility with widespread appeal.
14. Cargo pants
Global Search Growth: -28% (YoY)
Price range: $15 to $75+
Monthly Search Volume: 31K
Suppliers: Target, City Beach, SHEIN
What is it?
Inspired by military-issue fatigues, cargo pants are casual wear that feature large hip pockets and a loose fit. They’re usually very durable, but comfortable at the same time.
Cargo pants are popular with both men and women.
Why should you launch an ecommerce business?
Online stores offer entrepreneurs a chance to build a brand with relatively low barriers to entry. Unlike a brick-and-mortar store that requires rent, permits, and licenses (and can take months to launch), you can start selling online from your home office.
All you need to do to launch an ecommerce storefront is:
- Choose the product(s) you want to sell
- Buy a domain and set up web hosting for your ecommerce store
- Create your ecommerce website
- Set up an online payment provider and fulfilment (this is included with GoDaddy's site builders)
- Add content and market your brand
Of course, the amount of work needed to build and launch your ecommerce store will depend on many things, but having a solid plan is crucial. After all, it's an essential step that will guide your business strategy and operations - use this guide to write a business plan for long-lasting impact.
But it is generally easier to launch an online store than a physical business.
The flexibility of web stores is also enticing to many entrepreneurs.
You can reach a much larger audience online than with a brick-and-mortar location. This means you can grow your sales exponentially faster than you could with a physical store
You can also sell products 24/7/365, which is not a viable option offline. You can expand your reach by taking advantage of social media platforms and start selling on Facebook Marketplace, for example.
Also, exploring an option like Amazon can significantly enhance your business's visibility and sales potential – learn here how to sell on Amazon to leverage these opportunities effectively.
Last but not least, if you are an artist creating handmade items (art, clothing, ceramics, jewelry – the list is endless!), consider selling on Etsy. This versatility and opportunity make ecommerce a great industry to build your business.
Start selling these 14 trending products now
Creating a successful ecommerce store depends on what products you choose to offer. Use this information as a starting guide for determining the best products to sell online, but ultimately you should pick products you believe in and are passionate about.
Popular products to sell online FAQ
Still have questions? The answers may be here.
How will the product be manufactured?
If you intend to make them yourself, you will need to think about the steps required to acquire raw materials. Maybe you plan to use a local or international manufacturer — if that’s the case, you should look to negotiate production based on scale.
Read the smart entrepreneur’s guide to product design for step-by-step instructions on everything from determining market demand to building a prototype
A way to avoid manufacturing altogether is by reselling goods, which requires partnering with other brands and manufacturers.
Who is going to purchase your product?
Some products are made to appeal to a large audience, although you can segment that audience with specific marketing messages.
Other products target a niche industry that has a limited customer base
Successful ecommerce businesses can be found in both large industries and niche ones. The important thing to note is that they have found a way to effectively communicate their value proposition to their targeted consumers.
Related: Find your niche and thrive
How will you promote the product?
Onsite and offsite SEO are two important strategies to include in your plan for marketing products online
Unfortunately, most ecommerce businesses don’t take the time to write unique and compelling product descriptions for their online products
They also don’t promote their products on social media or build a diversified link portfolio for their pages
Carrying out these steps can drastically improve the organic rankings of product pages for relevant search terms.
What products are in high demand right now?
It’s important to understand that trends can shift on almost a daily basis, given the amount of content online from news and influencers.
However, based on longer-term events and observations, some products that may be in high demand right now include
- Home fitness equipment and workout gear.
- Home office equipment, such as monitors, desks and ergonomic chairs, as many people continue to work from home.
- Electronic gadgets, such as smartphones, tablets, laptops, and gaming consoles.
- Cleaning and household supplies.
Again, it's important to note that consumer demand can vary greatly depending on location, season and current events.
How can I find trending products?
By looking at what people are searching online, you can glean insights into trending products.
Google Trends can be a valuable resource, as it classifies different types of searches, such as shopping or news. Keyword planning tools can also show search volume for a particular product or term.
