A website is a crucial component of almost every business these days. But getting online is just the start.
There are so many more things you need to consider — from communicating with your customers and/or clients, to nailing your social media.
And GoDaddy's Website Builder can help you do all of it. This guide will help you unlock the full power of Website Builder, whether you're:
- Planning your first site
- Building a second or third site
- An existing Website Builder customer looking to do more
With GoDaddy Websites Builder, there are even more ways it can help you and your business succeed.
1 Get a fully-functioning business website in under an hour
Worried that creating your own website will be too time-consuming and complex? Don't be! GoDaddy's Website Builder allows you to make your own site with tools that are so easy to use, you can even build your site on your mobile phone.
Plus, you'll have access to hundreds of great quick-start design templates so your website will look professional without you having to spend extra on hiring a pro designer.
So if you've been worried about the amount of time, effort and cost required to get a business website, then Website Builder is the answer to your problems.
2 Access crucial business data
How many people are visiting your website? Are people engaging with your social media profiles? What are your latest online reviews like? How do you compare to your business rivals?
Wouldn't it be great if you could see this key information in one place?
Well, with GoDaddy's Website Builder you can.
GoDaddy InSightTM provides you with a whole host of data about how your business is doing, and how you compare to your competitions through one dashboard.
It also provides recommendations on how to improve your online business, meaning that you get not just the raw data, but actionable advice that could make your business even better.
These recommendations are based on lessons learned during GoDaddy's 25 years of experience with businesses just like yours.
Want to know more about how InSight can give your business a competitive edge? Read this.
InSight comes as standard on all Website Builder packages.
3 Make your site easy to view everywhere
We've already said you can build your site on a mobile, so it probably won't be too much of a surprise to learn that Website Builder lets you create sites that look great — no matter what device they're viewed on.
So you can be sure your site visitors will have a great experience, regardless of whether they're using a phone, a tablet or a laptop.
You may also like: 10 benefits of a mobile website
4 Blog until your heart's content
Want to add a blog to your site? Website Builder has you covered. All our packages feature the option to include a blog on your site. Adding one is a matter of two or three clicks.
Blogging is an excellent marketing tool and a great way to communicate with your customers.
5 Manage your social media profiles
Social media is a great way to interact with customers and potential customers, but switching between multiple accounts is time consuming.
Website Builder lets you link your social profiles to your site, and then monitor and reply to social posts from your dashboard.
That means no more logging into Twitter to respond to a customer's tweet, and then spending 45 minutes looking at pictures of dogs. (Unless that's what you want to do … )
Our Premium and Ecommerce plans allow you to connect an unlimited number of social profiles, and send unlimited posts and responses, while the Basic and Standard plans have limits on both of these features.
You may also like: How to build a simple social posting calendar
6 Include high-quality images in your social media posts
Struggling to create eye-catching visuals for your social media posts? Websites + Marketing has you covered. GoDaddy Studio, which comes as standard on any paid Websites + Marketing plan, you'll have access to top-quality image templates which you can quickly and easily customize to fit your brand and message.
You can learn more about how to use GoDaddy Studio here. Need a logo for your new venture? Check out this video.
7 Run email marketing campaigns
Email marketing is a crucial, yet sometimes overlooked, way for small business to reach their customers.
Being able to send special offers directly to people's inboxes is a great way to make more sales.
Website Builder comes with built-in email marketing, so you can send great promotional emails directly from your dashboard.
(How many emails you can send per month depends on your plan.)
You can learn how to master email marketing in this guide.
8 Let people book appointments directly
If you run an appointment-based business such as a consultancy, a hair salon or a therapist then you'll want to remove as much hassle from the process as possible.
With a Premium (or higher) plan GoDaddy Website Builder lets your clients book and pay for appointments directly through your site. (Limited appointment features are available on the Basic and Standard plans.)
You'll get a notification whenever a new appointment is booked, and the feature also syncs with your popular calendar apps so you'll always know what your schedule is.
9 Improve your search engine optimisation (SEO)
Getting found in search engines is a great way to attract new customers. Website Builder helps improve your SEO by suggesting keywords that you should include on your site. It also tracks you search rankings so you can see improvements as they happen.
This feature is available on Standard plans and above.
Learn more about the magic of keywords and search engine optimisation in this article (7-minute read).
10 Get help with your with your local SEO
If you're trying to attract customers through the door of a business (a bar or coffee shop for example) or you run a business that serves a specific local area (such as a plumber) then you need to think about local search engine optimisation.
If you've ever seen a Google search result like the one below, you've probably wondered "how can my business be included on a map like that?"
Well, the first step to take is setting up a Google My Business page. The good news is that if you're using GoDaddy Website Builder on a Premium (or higher package) then you can quickly export you business's details to Google My Business, making setting up your page quick and easy.
11 Sell products online
In the past if you wanted to sell products online, you'd have to fork out for a custom ecommerce site that could set you back thousands.
With Online Store from GoDaddy you can build a fully-fledged ecommerce site just as easily as any other Website Builder site.
You can include up to 5,000 products so it's perfect for all but the very largest ecommerce businesses. Plus you'll get all the features we've talked about here.
You may also like: How much does it cost to build a website in Australia?
12 Get started for free
Although you'll need a paid plan to use all the powerful features we've talked about in this article, you can get started with Websites + Marketing for free.
It's a great way to get to grips with Websites + Marketing without any commitment. Just head over to the Website Builder page and hit “Start for free” to make your site.
No credit card is required and your free trial will last a month. After that, you can select the paid plan that suits you best.
Summing up
Website Builder is easy to use and with it you can create almost any kind of website you want. You can learn how to get started in this guide, and of course GoDaddy is here to support you 24/7.
