As you get your business online, you’re likely to encounter many terms you’re not familiar with like SSL, IMAP and TLD. Today we’re going to demystify what a TLD is, and help you choose between the various TLDs that are available for your website address.
What is a TLD?
While TLD may be an unfamiliar acronym, you actually do know what they are — you see one every time you visit a website.
TLD stands for Top Level Domain (aka domain extension) and they are the letters after the final period in a domain name (.com, .com.au, .au etc).
Sydney-based bagel company Oggy's Electrical Services uses the .com TLD for their web address — oggyselectrical.com.
In this case, .com is the TLD and Oggy's Electrical is the Second Level Domain (SLD).
Choosing Your TLD
Until 10 years ago, there were only a handful of TLDs available. Now there are hundreds of TLDs to choose from, ranging from .pizza and .cafe to .melbourne
So:
- If you were to build a business based around coffee you could use the .coffee TLD for your web address
- .ninja would be good for a martial arts studio
- Clubs of all kinds, from book clubs to nightclubs, favor .club
While some TLDs may be appropriate for a personal website, they definitely wouldn’t work for a business site.
Which TLD you choose says something about your business.
A business using .pizza better have something to do with pizza if they want to be taken seriously.
This TLD is unlikely to suit a hair salon, unless it’s a pizza-themed one (but now .buzz on the other hand …).
You can find a list of all the TLDs available to you in this searchable glossary. New domains purchased at GoDaddy now include GoDaddy Airo and unlock a free website, logo, and more.
Regardless of which TLD you choose, don’t forget to get an SSL certificate for your new website to protect your customer data.
A note for those who haven’t named their businesses yet
If you’re naming a new business, make sure to search for the matching domain before you settle on a name. You don’t want to get signs printed or your business name registered, only to find that there is no domain available with a decent TLD to match your business name.
Try to keep your domain name short and use words that suit your industry.
To .com or not?
While it’s easy to assume you should use .com as your TLD because of its global recognition, it’s also one of the oldest options.
That means it will be much harder to find an appropriate name that’s easy to spell, short and memorable using .com. Many of the variations that would meet this criteria are already in use by other businesses
For businesses that serve Australians, the .com.au or .au TLD can help instill trust in consumers.
According to auDA, the administrator of Australia’s .au top level domain, three out of five Australian consumers choose .au websites when shopping online.
Why?
Because they can be sure:
- They’re looking at Australian dollar values
- The company will ship to their location
Additionally, sites using .au are required to have a presence in Australia, which means they’ll be subject to Australian laws regarding users’ data privacy and security. Australian users understand this and are going to give a .au website preference as they make buying decisions.
The home team advantage
There’s one more reason to consider .au or .com.au: When it comes to online searches, country-specific TLDs are given preference for in-country search.
That means your .com.au or .au site is more likely to come up in searches done inside Australia.
If you want to attract Australian visitors, this will mean more traffic to your site for the customers you want.
What to do if the .com.au you want isn’t available?
Like .com, .com.au is another TLD that’s been around for a while. You may not be able to find the perfect domain name using this TLD because many are already in use.
In that case, consider going with .au.
Or, your other alternative is a provincial TLD like .melbourne if you’re serving customers in Melbourne, or Victoria. This will help your customers identify with your site as a local resource and thus trust you more.
It’s advisable to purchase a few variations of your name, so that competitors can’t purchase them and send traffic that should go to your site elsewhere.
Consider a new TLD
Opening a brewery? Consider the .beer TLD for your web address.
You may even find one of the newer domains like .hockey is perfect for your site all about your favourite hockey team. With domain names like these, you're more likely to get something unique without needing to go to your 12th choice because the others were all taken.
TLDs like .hockey and .coffee are newer, which means there are fewer domains registered using them. That can mean it will be easier to find the perfect domain name with an interesting TLD.
Something that’s short and memorable for your customers to use.
Find a domain name someone else owns that you can’t live without?
Contact GoDaddy’s Domain Broker Service. They’ll reach out to the owner to see if they’re willing to sell it to you.
Choose the domain extension that’s right for you
Don’t settle for a lacklustre domain name simply because it uses .com. Feel free to branch out and into something that suits your industry, like .cafe if you’re opening a cafe.
Just remember to choose something short, easy to spell and use a TLD that conveys trust for your industry.
