Your website is the most powerful marketing tool you have in your promotional arsenal. But if it’s not found by search engines, even the most amazing website could go unnoticed. And with more and more Australians looking online before making a purchase, your website simply must appear on Page 1 of the search results page. Which brings us to SEO services.
Editor’s note: Looking for SEO services? 80 percent of GoDaddy SEO clients see Page 1 results for their search terms within six months.
What is SEO?
SEO is short for search engine optimisation. It’s a well-defined series of steps that can be taken to improve any website's position in organic search results. Done properly, SEO can move the site listing up nearer the top of the search results page — where more people are likely to see and click on it.
There’s a running joke that Page 2 of Google is the best place to hide a dead body — simply because no one ever looks there!
The end goal of SEO is to get your website to rank in the first, second or third spot on Google’s results page for your particular keyword — or at least somewhere on the Page 1. Why? The first five websites listed get more than 67 percent of the clicks.
As you can see, the higher your website ranks in relevant searches, the more likely customers will choose your business over your competitors.
Why you should consider SEO services
Photo: Benjamin Dada on Unsplash
While anyone can certainly do SEO themselves, it takes a big investment of time to understand how it works and to do it well. It’s not a set-and-forget process, either. Google is always changing its algorithm, which necessitates regular changes to your keywords, content and site code.
The time you spend learning SEO might be better spent doing the things you’re really good at.
Of course, there’s the short-term option of paid advertisements on Google, Amazon or Facebook. The provider places a text ad you create on relevant search pages; you pay a small fee whenever someone clicks on your ad (known as pay-per-click or PPC).
While effective, PPC advertising can be a very costly exercise — especially for small businesses and start-ups. Once your ad campaign is over, you’ll disappear off the search results page!
The wisdom of the long game
This is why we recommend hiring professionals to handle your SEO services. Their activities typically include:
- Keyword research, to identify the words likely customers would use to search for your business on the web.
- On-page optimisation, where the keywords are added to the content on your web pages, as well as the meta tags.
- Monitoring your site’s search engine rankings, as well as those of your top competitors.
A professional SEO expert can give your site the big nudge it needs to rise up in rankings. This is a vital part of any long-term strategy for getting found online — even if you decide to use paid online ads.
How to choose the right SEO firm
Think about the process of finding an SEO professional as similar to finding the right designers and builders for your dream home. You would:
- Do research online for those builders and designers who are known for quality work.
- Look for reviews and recommendations from their customers.
- Have a meeting with them to determine if they’re the right fit.
- Narrow down your search to just a few before making a decision.
At GoDaddy, we’re proud of the results we deliver through our SEO Services. Fully 80 percent of our clients see Page 1 results for their targeted search terms within six months when they choose the recommended plan and allow on-site optimization.
Says Jared Diamenti of Diamenti Steel, “I like that GoDaddy does everything. With very little effort on my part, I've gained a few more contracts and it has more than paid for itself.”
Photo: Headway on Unsplash
But that’s not the only reason to check out our SEO services:
We’re affordable
For a long time, SEO services were something that only big companies with huge budgets could afford. We’ve changed all that. The software we use is very efficient and we know exactly what we’re doing. This reduces the time, effort and cost required by other SEO services.
Your SEO plan is tailored to your business
We meet with you over the phone to learn about your business goals and determine the best plan for your budget. After performing a site audit and researching your target market, competitors and keywords, our SEO experts will make SEO updates to boost your website in search results. They’ll continue to monitor and tweak your site regularly to keep you on Page 1.
We’re data-driven
An added bonus is that you can check your site’s progress with 24/7 access to your account dashboard. You get a clear picture of how you’re ranking in real time.
Our service is legendary
Our team of SEO experts ensure your business is well looked after. Call in and any member of your team will be able to answer any questions you have about your campaign.
GoDaddy’s services don’t end when you achieve that coveted Page 1 ranking. Our experts continue to monitor your website’s ranking, making any necessary adjustments to keep your website there.
Take the next step today
Any business that’s serious about getting more customers needs SEO services. Once this sequence of steps has been applied to your site, your website will start sending the right signals to search engines.
So are you ready to finally see your business on Page 1 of search engines like Google? See how easy and affordable it is with GoDaddy’s SEO Services.
