{ "@context": "https://schema.org", "@type": "HowTo", "name": "How to sell on Walmart Marketplace: Complete guide to success", "url": "https://www.godaddy.com/resources/skills/how-to-sell-on-walmart", "text": "Learning how to sell on Walmart Marketplace is a game-changer for many small businesses. And while many people are familiar with the brand, and may have shopped at one of their many brick-and-mortar stores, not everyone knows that they run an online marketplace. In this guide, you’ll learn more about Walmart Marketplace and its benefits, get all the details on how to start selling there, and pick up some tips for how to ensure your success on this platform.", "image": "https://www.godaddy.com/resources/wp-content/uploads/2023/07/how-to-sell-on-walmart-marketplace-featured.png", "step": [ { "@type": "HowToSection", "name": "How to sell on Walmart Marketplace", "text": "With all these benefits in mind, it’s time to discuss how to go about selling on Walmart Marketplace by following the steps below.", "image": "https://www.godaddy.com/resources/wp-content/uploads/2023/07/how-to-sell-on-walmart-marketplace-featured.png", "url": "https://www.godaddy.com/resources/skills/how-to-sell-on-walmart#how-to-sell-on-walmart-marketplace", "itemListElement": [ { "@type": "HowToStep", "position": "1", "name": "Confirm you meet the minimum qualifications", "text": "Confirm you meet the minimum qualifications - Before getting started, it’s a good idea to review the minimum qualifications to sell on Walmart Marketplace to ensure you are eligible to sell on this platform. To sell on Walmart Marketplace, you need: A Business Tax ID or License Number (not an SSN); Supporting documents to verify your business name and address; Evidence that you’ve sold products online before, such as on another marketplace or ecommerce platform; Products with GTIN/UPC GS1 Company Prefix Numbers; Products that do not conflict with Walmart’s prohibited products policy; Fulfillment system with returns capabilities (such as through Walmart Fulfillment Services)" }, { "@type": "HowToStep", "position": "2", "name": "Create a seller account or login to your existing account", "text": "Create a seller account or login to your existing account - Once you’ve confirmed that you meet Walmart’s qualifications, you can begin setup! First, you need a Walmart seller account. Note that this is different from an account that you may have used as a consumer to purchase items from Walmart.com. To create a seller account:", "itemListElement": [ { "@type": "HowToDirection", "position": "1", "text": "Go to Walmart’s seller signup form.", "duringMedia": "https://lh3.googleusercontent.com/b6WmjYPtR_3YjrPoymPOm8FAyEC5WJYKeRKqbDY0ALYUzVyJQ9Qmb48KkAufMVKq-ZWWrWtMmeMYyaZLFrdto-RiK-MqXBMnUebRqZBofirosgVZcwDoL7lz8io_TGMxhwSAL-TlAlSqC5VNsYFq2tU" }, { "@type": "HowToDirection", "position": "2", "text": "Enter your name, business name, business email address, phone number, and preferred password." }, { "@type": "HowToDirection", "position": "3", "text": "Read and agree to the terms and conditions. " }, { "@type": "HowToDirection", "position": "4", "text": "Click Create my account." }, { "@type": "HowToDirection", "position": "5", "text": "You will receive an email from Walmart to verify your business email address. After you verify your email, you are ready to continue with setup!" } ] }, { "@type": "HowToStep", "position": "3", "name": "Submit business verification details", "text": "Submit business verification details - Once you are logged in to your seller account, you can begin the onboarding process by verifying your business details. Before you start, make sure you have the following information handy: US Tax ID number (TIN); Yearly gross merchandise value (GMV) range; Highest performing category (i.e. the most common category of your products). You can verify your business by following these steps:", "itemListElement": [ { "@type": "HowToDirection", "position": "1", "text": "From the seller homepage, click the Get verified button at the top of the screen.", "duringMedia": "https://lh3.googleusercontent.com/jEH0phjpQUspU4Zp4a01hL1nkyTykykaVZVGyzAb9438dxulqWkuArYylTLZVPjNY8lS_o6vYzrIVKGa1xYTwLxvGJBElrpySH0jl7qAhwM0j309Opuho5CbjtE-uBX_YFCoBiELgqUvgpwdZf5Mu2s" }, { "@type": "HowToDirection", "position": "2", "text": "Fill out the verification form with the tax information, business details, and seller profile details requested. You can save this form and finish it later if needed." }, { "@type": "HowToDirection", "position": "3", "text": "Click Submit for review.", "duringMedia": "https://www.godaddy.com/resources/wp-content/uploads/2023/07/how-to-sell-on-walmart-marketplace-get-verified-signup.png" }, { "@type": "HowToDTip", "position": "4", "text": "Business verification can take up to two business days. You can check the status of your business verification through the seller application tracking site." } ] }, { "@type": "HowToStep", "position": "4", "name": "Configure payments", "text": "Configure payments - When your business has been verified, you can continue onboarding by configuring your payment settings. You can choose between three third-party payment processors, based on your location: Payoneer, Hyperwallet, PingPong, You can configure payments by following the steps below:", "itemListElement": [ { "@type": "HowToDirection", "position": "1", "text": "From the seller homepage, click the Get paid button at the top of the screen.", "duringMedia": "https://lh4.googleusercontent.com/09WFGP4GvUMqSwcUxk60OTzWQsVWLk9osuO0AS0Nhn_pDjIFNLetwV1c7g77YoMtYa5-g5AyJ8M211paI2CwcswuUCrsyG_zcW7rBSpD2uZwCJsd8C0CC73FjJztw2Z_ILUlVOMJJhjkTA6McxRpYYg" }, { "@type": "HowToDirection", "position": "2", "text": "Choose the payment processor that you want to work with and either create an account or sign in to your existing account by selecting the corresponding button.", "duringMedia": "https://lh5.googleusercontent.com/uwgJSPzL803VOWxWDhoK8_rl9oCYzMAC_brLawkrSNomgzEfJ1L0WMGBuSf8AJZRtTVM7VHRh-Ak9JGFuOmjWX9QnLA_G8WpXRjApD8P33EEJN7bcNvGn4diNbub2UtZYwrC_dDQF4HQijW2NjOJco4" }, { "@type": "HowToDirection", "position": "3", "text": "Follow the rest of the guided process to finalize your payouts." }, { "@type": "HowToTip", "position": "4", "text": "Note: New sellers will experience a payment hold after beginning to sell on Walmart Marketplace, ranging from up to 14 days for US sellers and up to 21 days for international sellers." } ] }, { "@type": "HowToStep", "position": "5", "name": "Set up shipping", "text": "Set up shipping - Next, you will set up the shipping and returns experience you want to offer to customers who purchase your products. Configure shipping by following the steps below:", "itemListElement": [ { "@type": "HowToDirection", "position": "1", "text": "From the seller homepage, click the Start shipping button at the top of the screen.", "duringMedia": "https://lh5.googleusercontent.com/4Y6tg0klo7NMWoW6bEcxq8xWBNafs0_tREzNqvuXh3Pw5CrfhRPsZZukvKdk-NBgd_XTd2rhEIlgfcqEEmF6pvEEH0yvqhndm6kzyimRygh51rRuctOwHXHdJ8oQ9_duB9ieCgjF3xl6_YsBlCpeOB4" }, { "@type": "HowToDirection", "position": "2", "text": "Select your desired shipping templates, which determine how quickly you’ll fulfill orders, where you will ship, and the costs for the customer. Click Advanced setup to further customize these options.", "duringMedia": "https://lh5.googleusercontent.com/Hys-UqPBykJMTA5O6V9Gzq0JEhiRPpch-NWJEBLl7yQRmVwzNaXjDNhyqUDj6y1dpFUbflwh0dO_1_MPH-FWPTrTrSTpsMfuu-WTC1i-Mkp7CyceuZWVA_S_ITQpH4_dSb-Y2ewqMRmNmWRcPN3z5ao" }, { "@type": "HowToDirection", "position": "3", "text": "Review and agree to Walmart’s Returns Shipping Service for returns label printing.", "duringMedia": "https://lh4.googleusercontent.com/sQY-pYEWP0fogsz4XDF0_j9UJscKMUuP6FZOwQsWdOieiDi8dmEgxL-lYDcwkPq2CcQ6KtOaOTelNdgwSOd01iR9zVXTfBAyC0ih0wWShC9iCjMUNp3TiXrRBarHtl7xu0V6RtUAF4sm_4gNzKUSWBE" }, { "@type": "HowToDirection", "position": "4", "text": "Enter the desired name and address for your return center. This will be printed on return shipping labels.", "duringMedia": "https://lh6.googleusercontent.com/bb8M0QxUV_QcLoYfxvEtq5iCMk2S3qq49RPdpH1wFhy3d7-1azxMhylyos5tI2WQMUmUQg0R7xLVIn6XomxcaA7Gt1mRR_T6WF6ZdMSDihLMhdWlADLESRWGqYiJIeNZ3BBVGjegQtKnvL9SRUn8E4M" }, { "@type": "HowToDirection", "position": "5", "text": "Click Submit.", "duringMedia": "https://lh5.googleusercontent.com/zEoj2cdLyMB_wM9m8oUxHUr9igjPMOGeRixGOkdbs8z6JiUgWpdHwgbAng7-cVBKX2wobN2nUH6xpdEtbqlJHCQjYaCqQKshy6R0tbEc569-p0CfYoKlHpSZVu2w0PMtCHSKG2LcWB4cR2wyAmv4ELY" } ] }, { "@type": "HowToStep", "position": "6", "name": "List your products", "text": "List your products - With your business verified and all your payment and shipping information set up, you’re ready to build your product catalog! Depending on your catalog size, there are a few different ways you can handle catalog creation: Bulk upload; Single item method, where you will add products one by one; API integration method. To add items to your Walmart Marketplace catalog in bulk:", "itemListElement": [ { "@type": "HowToDirection", "position": "1", "text": "To add items to your Walmart Marketplace catalog in bulk: From the seller homepage, go to Product Catalog > Items and click Add Items.", "duringMedia": "https://lh3.googleusercontent.com/dnHt1Dse9BR4DGQDOZbWl-8WqLz6cV0p3lEnkvE-Mny7ExkIE_S9QkQ5vMgN_uZ7hENcRCzbfYvr2XFSECGMzUaTp1rws5JqsQloMg_Ib0H4zleHLYdLhf7LbnTA7LBGz22iE9HjHm0twpk9xW4ePL8" }, { "@type": "HowToDirection", "position": "2", "text": "Drop your updated Walmart template or other custom spreadsheet into the file upload area.", "duringMedia": "https://lh6.googleusercontent.com/nAZD9B2EcMWr09S85BH3EeiD61UvpTiKz3fz7erVpyKUKOmEAHZAJtg1i4j4MIYCRYXdu1gbJ2moapyrwhPLsVuecNU1fta19qQuwDRj3AlDJXoahLhF3g1Fr_FsV_VQP_6Os2-U-58cEH43LBuGfj0" }, { "@type": "HowToDirection", "position": "3", "text": "Click Next and follow the rest of the upload process to add these items to your catalog." }, { "@type": "HowToDirection", "position": "4", "text": "To add catalog items individually: From the seller homepage, go to Product Catalog > Items and click Add Items.", "duringMedia": "https://lh3.googleusercontent.com/dnHt1Dse9BR4DGQDOZbWl-8WqLz6cV0p3lEnkvE-Mny7ExkIE_S9QkQ5vMgN_uZ7hENcRCzbfYvr2XFSECGMzUaTp1rws5JqsQloMg_Ib0H4zleHLYdLhf7LbnTA7LBGz22iE9HjHm0twpk9xW4ePL8" }, { "@type": "HowToDirection", "position": "5", "text": "Enter the item name or product identifier in the Search the Walmart catalog field. If your item doesn’t appear in this field, click Create a new item and fill out the required info to submit a new item for approval.", "duringMedia": "https://lh3.googleusercontent.com/SDfW-kEbTZu_BwQIy5337PVm3sukJiVp1pM0XgCCG9SGJWwpRNfWoiay0y3UjfL0XVwuPjGXP6ooiV_JY3uvv_P1f4qtNFDBanQ-w-QDm6aQ-9GEfKbyJ7wPrXdd8ZquHlcggSYh-1Hslr5K2bas2S8" }, { "@type": "HowToDirection", "position": "6", "text": "When you find the right result, click Add Item to add this item to your catalog.", "duringMedia": "https://lh5.googleusercontent.com/ZSzThv0fCSOQQesyo3mx4KrpKk43HVS1qb7uRc8_e1al9diNLKmho1F5S9yK0wMN6K62FShBORAGQf2bIbCsSAu4UOApQaoLtq90d7X8klSXRQOavyIRP26O7Q3ZovgVzdanQmAtXYn1lHuKef7Ay6Y" }, { "@type": "HowToDirection", "position": "7", "text": "Update the Offer Details section with your product SKU, selling price, fulfillment type, and shipping weight. You can expand the Optional section to update other details if desired." }, { "@type": "HowToDirection", "position": "8", "text": "Click Submit to create the item in your catalog.", "duringMedia": "https://lh4.googleusercontent.com/I5leJXnYIcxv4pNexV_5eYQ1uYBtecAT0FKZhLo-nPtpthyMjcthl-3_K94pCGHgJqSU6N9grINaWRoFu-IJOTLDVywYRDFlVTxXMQcFsX-HGngCU4r-Yh-QVtbIjeFNF1y9KtBw5UWxkk5Cp7EGFsA" } ] } ] } ] }

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