{ "@context": "https://schema.org", "@type": "HowTo", "name": "How to create and manage a Facebook business Page", "url": "https://www.godaddy.com/resources/skills/how-to-create-a-facebook-business-page", "text": "As a small business owner, one of the best ways for you to reach more customers is to meet them where they are — and increasingly, this is on social media. Facebook remains one of the most popular social media platforms, with over 2 billion visitors each day, so it can be an incredibly powerful channel for your business. With a Facebook business Page, you can promote your store and increase your sales by getting your content in front of a global audience.In this article, you’ll learn everything you need to know to create, manage, and promote your Facebook business Page.", "step": [ { "@type": "HowToSection", "name": "How to set up a Facebook business Page", "text": "In this section, we’ll go over all the steps required to create a Facebook business Page.", "image": "https://www.godaddy.com/resources/wp-content/uploads/2023/06/how-to-create-a-facebook-page-woman-walking-with-tablet.png", "url": "https://www.godaddy.com/resources/skills/how-to-create-a-facebook-business-page#how-to-set-up-a-facebook-business-page", "itemListElement": [ { "@type": "HowToStep", "position": "1", "name": "Create a personal Facebook account", "text": "Create a personal Facebook account - Before creating a business Page, you must have a personal Facebook profile. Even if you already have a personal profile, you may want to create a separate profile specifically for your business. However, your personal profile and your business Page are considered separate, so you don’t need to worry about information or activity from your personal profile accidentally appearing on your business Page.", "itemListElement": [ { "@type": "HowToDirection", "position": "1", "text": "Go to Facebook.com." }, { "@type": "HowToDirection", "position": "2", "text": "Click Create new account." }, { "@type": "HowToDirection", "position": "3", "text": "Enter your name, email, password, and a few personal details." }, { "@type": "HowToDirection", "position": "4", "text": "Click Sign Up.", "DuringMedia": "https://www.godaddy.com/garage/wp-content/uploads/2023/06/Screenshot-of-sign-up-prompt.png" } ] }, { "@type": "HowToStep", "position": "2", "name": "Create your new Facebook business Page", "text": "Create your new Facebook business Page - Once you’ve logged into your Facebook profile, you’re ready to create a Page:", "itemListElement": [ { "@type": "HowToDirection", "position": "1", "text": "In the left-hand toolbar, click the See all button to expand the full menu." }, { "@type": "HowToDirection", "position": "2", "text": "From the expanded menu, find the Create section and click Page.", "DuringMedia": "https://www.godaddy.com/garage/wp-content/uploads/2023/06/Screenshot-of-Facebook-panel-showing-where-the-new-Page-option-is-located.png" } ] }, { "@type": "HowToStep", "position": "3", "name": "Provide basic details about your business", "text": "Provide basic details about your business - Next, it’s time to add some general details about your business, which you will see populate in the preview as you work: Page Name: Enter the public title for your Facebook business Page. Most commonly, this will be the name of your business; Category: Choose one or more categories that best describe your business; Bio: Enter a brief description of your business. Treat this like a headline that gives visitors insight into your business and what makes you special. You can modify this bio later.", "image": "https://www.godaddy.com/garage/wp-content/uploads/2023/06/New-Facebook-business-Page-setup-screen.png" }, { "@type": "HowToStep", "position": "4", "name": "Fill out contact and location info", "text": "Fill out contact and location info - You can now share the various ways that customers can contact your business. Be sure to include a website URL, so customers can visit your online store to learn more about you. If your business has a brick-and-mortar location, you can also enter your address and share hours of operation. Click Next to proceed with setup.", "image": "https://www.godaddy.com/garage/wp-content/uploads/2023/06/Screenshot-showing-filled-in-details-for-business-information.png" }, { "@type": "HowToStep", "position": "5", "name": "Customize your profile picture, cover photo, and action button", "text": "Customize your profile picture, cover photo, and action button - You can update the profile picture and cover photo to customize the appearance of your Facebook business Page. To get started, you use your business logo as the profile picture and an image of some of your products or your brick-and-mortar location as your cover photo. Before uploading any photos, consult the recommended image sizes to avoid unpleasant distortion of your logo or other images. You can also add an action button to your Page, which is a call-to-action (CTA) for visitors to your Page. To add an action button:", "itemListElement": [ { "@type": "HowToDirection", "position": "1", "text": "Click Add Action Button.", "DuringMedia": "https://www.godaddy.com/garage/wp-content/uploads/2023/06/Screenshot-showing-the-Add-Action-Button-for-Facebook-business-Page.png" }, { "@type": "HowToDirection", "position": "2", "text": "Choose from the various options for customizing the button text, such as asking users to visit your website, contact you via Messenger, and more.", "DuringMedia": "https://www.godaddy.com/garage/wp-content/uploads/2023/06/Options-listed-for-Facebook-business-Page-action-button.png" }, { "@type": "HowToDirection", "position": "3", "text": "Choose where the button sends users (i.e. what happens when people click the button) — you can direct users to your Facebook Shop, connect them to another tool that integrates with Facebook (such as your ecommerce site of choice), or link to a website.", "DuringMedia": "https://www.godaddy.com/garage/wp-content/uploads/2023/06/Screenshot-of-Facebook-business-Page-Action-Button-options-asking-where-you-would-like-this-button-to-send-people1.png" }, { "@type": "HowToDirection", "position": "4", "text": "Next, finish setting up the button. The specific steps will vary based on your previous selection. In this example, we are directing the user to a website.", "DuringMedia": "https://www.godaddy.com/garage/wp-content/uploads/2023/06/Screenshot-of-Facebook-business-Page-Action-Button-options-asking-where-you-would-like-this-button-to-send-people.png" }, { "@type": "HowToDirection", "position": "5", "text": "When you are happy with your photos and action buttons, click Next to proceed." } ] }, { "@type": "HowToStep", "position": "6", "name": "Add finishing touches", "text": "Add finishing touches - Before finishing up your Page setup, you can add a few optional finishing touches, such as: Connecting WhatsApp to your business Page to make it easier for customers to get in touch with you; Inviting your friends to follow your Page to jumpstart your following by inviting your Facebook friends network to follow your Page; Opting into notifications and promotional emails to make sure you’re aware of activity on your Page and receive information about other related Meta services." }, { "@type": "HowToStep", "position": "7", "name": "Claim any duplicate Pages", "text": "Claim any duplicate Pages - If you have multiple business Pages, you may be able to merge them under certain conditions, including: They have the same name and represent the same business; They have the same physical address; They belong to the same Business Manager account; You can check on Facebook’s Merge Request page to see if you have any Pages that can be merged." }, { "@type": "HowToStep", "position": "8", "name": "Add collaborators/admins", "text": "Add collaborators/admins - To make it easier to keep up with posting content and responding to customer inquiries, it can be helpful to give others access to manage your Facebook business Page. To add a collaborator:", "itemListElement": [ { "@type": "HowToDirection", "position": "1", "text": "Go to your business Page and click Manage.", "DuringMedia": "https://www.godaddy.com/garage/wp-content/uploads/2023/06/Screenshot-of-the-Manage-button-for-a-Facebook-business-Page.png" }, { "@type": "HowToDirection", "position": "2", "text": "Click Page access and then select Add New.", "DuringMedia": "https://www.godaddy.com/garage/wp-content/uploads/2023/06/Facebook-business-Page-with-the-Add-New-button-highlighted.png" }, { "@type": "HowToDirection", "position": "3", "text": "Follow the prompts and enter the name or email address of the person who should have access to manage the Page." }, { "@type": "HowToDirection", "position": "4", "text": "You can choose to give this person partial or complete control over your Page. Partial access covers most day-to-day activity, like posting content or messaging customers. With full control, this person can add other Page managers or even delete the Page. Click Give Access once you’ve made your selection.", "DuringMedia": "https://www.godaddy.com/garage/wp-content/uploads/2023/06/Facebook-business-Page-admin-options-showing-confirmation-that-another-person-will-be-given-admin-access-to-the-page.png" } ] }, { "@type": "HowToStep", "position": "9", "name": "Review, polish and publish", "text": "Review, polish and publish - Your Page is now ready to go. Take another look at the Page itself and make any additional updates. Otherwise, you’re ready to start posting!" } ] } ] }

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