Artificial intelligence (AI) is becoming a game-changer, particularly in the world of web design. This powerful tool is transforming the way we create and interact with websites, making the process more streamlined, intuitive and efficient.
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In this comprehensive guide, we'll delve into the fascinating realm of AI-powered web design, showing you how to create a website with AI that stands out in the crowd.
Related: Get inspired with these 17 digital design trends
How is AI used in web design?
AI, in the context of web design, refers to the use of machine learning algorithms and sophisticated software to automate, enhance, and optimize the process of designing websites.
The aim is to more quickly create attractive, optimised sites that deliver a top-notch user experience.
One of the primary advantages of using AI in web design is its ability to speed up the design process. AI can help both web designers and business owners to create websites in less time than it has traditionally taken.
By automating repetitive tasks like coding, AI allows designers to focus more on the creative aspects of web design.
AI also brings to the table the benefit of consistency in design. AI tools can ensure that design elements are used consistently across different pages, thereby enhancing the overall look and feel of the website.
AI in web design can also help to improve the accessibility of your site. With features like text-to-speech and automated ALT text for images, AI tools can help to make your site more accessible to users with disabilities.
Using AI to create a website can drastically enhance the design process, ensuring a more efficient, personalized and inclusive web experience.
Benefits of using AI to create websites
Websites are essentially the face of today's businesses, so creating a great-looking, high-performing site is paramount to any venture's success.
However, building a website can be a daunting task, especially for those without coding skills.
Enter AI. The ability to create a website with AI is revolutionizing the web design industry.
Here are a few of the positive impacts that AI is already having on web design:
Faster, simpler builds
One of the most significant benefits of using AI to create a website is the speed.
Traditional website building took weeks, sometimes even months, to get every detail right. However, with AI, you can have a functional, visually appealing website up and running in much less time. This is because AI-powered website builders use intelligent algorithms to perform routine tasks at a lightning-fast speed.
AI can automatically choose color schemes, fonts, and layout designs based on industry and preferences, saving you hours of tweaking and adjusting.
It can also produce customisable text describing the business's products and services, as well as social media posts and digital ads.
This time you save can be spent on other vital aspects of your business, such as customer service.
Additionally, AI-powered website builders like GoDaddy's Airo come with intuitive, user-friendly interfaces that help lead you through the site-building process.
These site builders often include features like drag-and-drop design and pre-made templates, making it much easier for anyone to build a professional-looking website.
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No coding required
You don't have to be a tech whiz to create a website with AI.
Traditional website design requires knowledge of HTML, CSS, JavaScript, etc.
This can be a steep learning curve for those without a background in the field. AI eliminates this hurdle.
AI-powered website builders do the heavy lifting for you. That means you don't need to know a single line of code to create a stunning website.
These platforms use sophisticated algorithms to translate your design choices into code, making the process of website creation fast and efficient.
Cost-efficient design solution
AI can also be a more cost-effective solution compared to traditional web design methods. Hiring a professional web designer or agency can be costly.
On the other hand, AI website builders often charge a modest monthly or annual subscription fee. This makes them a more affordable alternative for small design businesses.
Disadvantages of AI technologies in web design
AI technologies have ushered in an era of digital transformation. However, as with any technology, it is important to consider potential limitations.
Let’s discuss some of the possible disadvantages of using AI in web development.
Lack of flexibility
AI tools may not offer the same degree of design options as a human developer would. However, this limitation can be viewed from a different perspective. The lack of flexibility often results in a streamlined design process, enabling a quick workflow.
The time saved can be used to customise your AI-generated websites, resulting in a better finished product in the same amount of time.
Cookie-cutter web design
Another drawback is that AI web design technologies sometimes produce standard-looking designs.
The uniqueness of a website may be compromised when working with AI tools.
However, this isn’t always a bad thing. In many cases, the process isn't significantly different from working with templates — a common practice in web development.
Consider what AI site builders produce as a starting point, customising to suit the client.
AI technologies might not represent a drastic change in your approach, but can potentially increase efficiency and reduce the time spent on repetitious tasks.
AI hallucinations
There’s always a risk that AI technologies could introduce incorrect data onto your website.
AI tools are only as good as the data they are trained on, and there may be times when these tools misinterpret or use flawed data.
This drawback can be easily managed with a quality assurance (QA) plan, though. By actively reviewing and refining each website's content, you can ensure accuracy and reliability.
GoDaddy Airo: every designer's friend
To help small web design businesses harness the power of AI website builders, GoDaddy has launched a new tool, GoDaddy Airo.
Airo uses AI technology to create websites in a fraction of the time it once took.
This intuitive AI-powered website builder has been designed to simplify the process of site creation, making it accessible to users of all skill levels.
Whether you're a seasoned web designer or a complete novice, GoDaddy Airo can create a professional website for you quickly.
How to easily make a website with AI
From customizing website design to producing branded social media content, Airo can help overcome that blank page and:
- Name your business
- Create a great-looking logo
- Launch an online presence
- Manage day-to-day operations, all in one place
Let's dive into how you can make the best of this groundbreaking tool.
To show its functionality, we’re going to use Airo to create a website with AI for an imaginary bakery.
Intuitive website builder interface
Gone are the days of coding every line for a website.
GoDaddy Airo's intuitive interface simplifies the entire process.
It uses AI to understand your business and design preferences to quickly create a beautiful and easy-to-use website.
Simply pick a template and Airo will automatically generate text and images for the type of business website you’re building.
Since we’re building a website for a bakery, this is what Airo generated:
Find business name ideas
It can be challenging to come up with a business name that's memorable and hasn't already been used.
GoDaddy Airo simplifies this process by using AI algorithms to present relevant and available business name ideas based on your industry and business description.
Airo’s business name generator can save you hours of brainstorming and ensure your name stands out in the digital crowd. And, once you’ve found a name you like, it’ll check domain availability for you as well.
For our hypothetical bakery, here is the prompt I entered:
And here are the naming options the prompt returned:
Deliciously Warm is perfect for our bakery concept, so we’ll choose that one and proceed to checkout.
Keep in mind that you can modify the suggested name for your business, so don’t worry if the business name isn’t 100% what you’d like to use.
Make an AI-generated logo
A logo is the face of your business and GoDaddy Airo can help you create a free logo that's perfect for your brand. Its AI-driven logo maker generates a variety of eye-catching designs based on your business type and style preferences.
You can tweak your chosen design until it perfectly represents your business.
Publish a personalized Coming Soon page
Generating buzz before your website goes live is crucial. With GoDaddy Airo, you can create a personalized Coming Soon page to engage your audience before launch.
The AI tool will suggest layouts and text for you to customise, making it easy to create a page that builds anticipation for your new venture.
You’ll be presented with the Coming Soon page option immediately after completing your domain purchase.
Create a full AI-generated website fast
Time is money in business and GoDaddy understands this. Airo’s AI algorithms can create a fully functioning, professional website in a fraction of the time it would take using traditional methods.
All you need to do is:
- Answer a few questions about your business: The initial step when starting your website is providing some basic information about your business. For Airo, this includes your business’s name and the industry.
- Let AI create your website: Once you've typed in a few details, Airo can use them to create a website for your business, complete with images and text.
- Add content, products, and business details through a paid subscription: After Airo has generated your website, it’s time to add your own personal touch. This step allows you to tailor the site as much as you like.
- Make sure everything is correct before launching: Review your website carefully, making sure all information is accurate before publishing. Test any links/buttons and ensure that your website looks good on both desktop and mobile. AI is still in its early days and makes mistakes. Pre-launch checks are crucial in order to avoid any potential issues post-launch.
- Publish: Once you're satisfied with every element of your website, hit the Publish button.
Congratulations — your business is now real!
Generate content and product descriptions with AI
Writing engaging text and product descriptions can be a challenge for anyone who isn't a writer.
GoDaddy Airo's AI generates captivating text based on your input.
If you’re not happy with Airo’s initial options for content, you can regenerate the content until you’re happy with the output.
In addition to creating your website text, Airo can also write product descriptions based on your photos.
Let's say you upload this photo:
Here is the description Airo suggests:
Clicking Insert will add the text to the Description field, where you can alter it if needed.
Use AI to automate your SEO
Search engine optimisation (SEO) is vital for web visibility — after all, if Google doesn't find your website, no one else will.
But SEO can be time-consuming.
AI tools can help to automate your SEO, ensuring your website is easy for search engines to find and index. It analyzes your content, suggests relevant keywords — even optimizes your meta tags and image alt texts — all to improve your site's search ranking.
Ask any SEO professional: Pg. 1 search rankings are essential for any successful business.
Manage marketing and social media
Of course a website alone isn't enough to succeed; you need a robust online presence.
In addition to creating websites, GoDaddy Airo's AI can:
- Manage your social media
- Schedule posts
- Analyse engagement
- Suggest improvements
You can be sure the colors and styles used in your social posts will be visually consistent with your business website.
Create ads on social media using AI
Creating social media ads is a task many don't have time for, but GoDaddy Airo's AI can help here too.
The AI analyzes your target audience and suggests ad text and formats that are most likely to get viewers to Like or click.
Best practices for designing a website with AI
In your quest to create one or more websites with AI, selecting the best tool is paramount. You’ll want to choose a tool that is not only robust but also fast and easy-to-use.
Once you’ve selected the AI website builder, it's crucial to provide accurate information about the business. This will ensure you get the best website AI can generate.
Remember, AI is only as good as the data fed to it.
But it can still make up information, so double-check your details. Once you’re happy with the results, publish your site!
The beauty of AI is its rapid evolution, offering a quick, easy, and efficient way to establish a digital presence. Use this to your advantage and stay ahead of the curve in this digital age.
FAQs about creating a website with AI
Here are some answers to popular questions about AI web design.
Does GoDaddy have an AI website builder?
Yes, GoDaddy offers an AI website builder known as GoDaddy Airo. This tool isn't just designed to help you create a customized website, though.
GoDaddy Airo will help you choose a business name and matching domain name, then generate a branded logo and craft engaging social media posts.
Do you actually need an AI when creating a website?
While it's not a necessity, using AI to create a website can significantly speed the process. AI can:
- Automate repetitious tasks such as coding
- Offer a personalized user experience
- Make sure your new website talks to search engines
It can also provide valuable insights about your visitors, helping you to make better decisions.
Therefore, incorporating AI can make your website more efficient and user-friendly.
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Can AI be used to improve an existing website?
By tailoring the user experience to each site visitor, analyzing user interactions, and boosting site performance, AI can help to bring a dynamic edge to an existing online presence.
AI tools can automate monotonous tasks like:
- Content updates
- Broken link checks
- SEO implementations
With AI tools at your disposal, your website can become an agile and streamlined sales tool.
Can we ensure a user-friendly experience when using AI tools for web design?
AI tools for web design are designed to enhance user experience. They use intelligent algorithms to understand user behavior, preferences and interactions, resulting in personalized and engaging user interface designs.
These tools also simplify the design process, making it more efficient and streamlined. So, when you create a website with AI, you have more time to create a more user-friendly experience for your end users.
How to mix AI tools with human creativity in web creation?
To create a website with AI while maintaining human creativity, begin by using AI tools for automating repetitive tasks like coding and data analysis.
AI web design platforms can automatically create websites based on yours (or your client's) preferences, saving valuable time.
However, the final design decisions should be left to the human designer, allowing direct application of their creative vision.
AI can provide suggestions and options, but the authenticity we humans crave comes from human input.
It's a powerful collaboration — AI handling the technical side, humans adding the creative flair.
How do I create content for my website using AI?
To create website text using AI, you'll need AI content generation tools like Copy.ai, Writer, or Jarvis.
These tools use machine learning to understand your requirements and automatically generate written content.
Just type in your topic, keywords or a brief description and they will create unique, SEO-optimized content.
Always remember to review and tweak the AI-generated text to ensure it aligns with your brand voice and meets your business goals.
How to use AI for social media marketing?
AI can help with your social media marketing strategy by automating post creation, scheduling posts, and providing insightful analytics.
For example:
- Buffer and Hootsuite offer automated scheduling and analytics
- AI-powered platforms like Lately use machine learning to create optimized social media posts from your content
Additionally, AI chatbots can improve customer interaction on social media by providing pre-written instant responses to common questions.
By using AI, you can enhance your social media marketing efforts, freeing up time for more strategic tasks.
*AI-assisted full website including all of the premium features like online store, appointment scheduling, and marketplace selling to name a few, requires a paid subscription.
Social media marketing calendar available with GoDaddy Airo, some features will require paid subscription.
