As a small business owner, it is important to know that all your hard work is moving your venture forward. From setting up your website to posting on social media and actually creating the products and services you sell — it seems never-ending. But how do you know if it is all working to give you a competitive edge over other small businesses like yours?
What if you are spending time and energy on things that simply make the wheels turn but don’t drive your business forward?
GoDaddy has heard from so many small business owners that they have no idea if what they are doing is creating results that are moving them closer to their goals.
Which gave rise to a powerful new tool
With the launch of Websites + Marketing, GoDaddy has introduced GoDaddy InSight™ — an incredible tool to get you the results you deserve. GoDaddy InSight™ is also available when you create a full website through GoDaddy Airo (available through a new domain purchase).
GoDaddy InSight provides recommendations and insights based on information from millions of GoDaddy customers, in various niches, demographics and countries. All data is anonymized and used simply to provide baseline metrics.
The technology serves up the next steps you need to take in your marketing and shows your how:
- Each step you take translates into more traffic flowing to your website
- To integrate your efforts on social media like Facebook and Instagram
- Online listings like Google can be used to heighten awareness
There’s no need to mastermind this all yourself — just follow the instructions Insight provides.
Culling the data from millions of websites
InSight tells you how you are doing online overall compared to other successful small businesses like yours. Based on your goals, it recommends what you should do next to continue to improve.
It becomes personalized for you and your business by being context-aware.
It will begin to learn who you are, where you are, what you are trying to do — not to mention what you have already done.
GoDaddy InSight is backed by all the research and the smarts that GoDaddy has been building since its inception in the late 90s. Insight is always working, even when you are sleeping.
Let’s look at four of the features GoDaddy InSight offers in detail:
1. GoDaddy InSight score
This is a rating that Insight provides so you know where you are on the success spectrum for businesses like yours.
It is like a report card for your business based on the data from your website, social media accounts and marketing efforts.
As you gain a sense of what works with your target customers and do more of it, your score will rise.
How it’s calculated
Your custom InSight score is based on website engagement and social presence. It factors in:
- How often your website is viewed
- How many site visits turn into sales or bookings
- How often your customers interact with your social posts
The more people interact with your website and social feeds, the better it is for your sales.
Why your score changes
Your InSight score is relative to the performance of other businesses like yours. So your score may go up if your site traffic is high compared to similar businesses. Or, your score may go down if your monthly sales are lower than those same businesses.
How to improve your score
The best plan is to take the actions Insight recommends to drive traffic to your website and convert visitors into paying customers. This includes:
- Creating social and blog posts
- Sending promotional emails with the email tool that comes with Websites + Marketing
- Responding to your customers’ reviews
Simply put, the higher your score, the better your website, social and online efforts are working. No longer will you invest hours of time into the things that are not serving you.
2. GoDaddy InSight metrics
As a business owner, you know the numbers matter. In addition to your overall score, Insight gives you details on:
- How many people visit your website
- Number of sales your website makes
- Social media effectiveness
- Number of people who visit your online listings
You can even reply to the reviews that you receive online — all from just one place. This means no more missing the important opportunities to connect with customers.
3. The GoDaddy InSight action plan
Your action plan is based on everything the tool gathers from your online platforms, your outcomes and the InSight score. The smart system processes the information and gives you recommendations on what your next steps should be to help build and improve your online performance.
You no longer need to try a million different methods to find the one that works for you.
It also means you can save money on hiring a digital media company that doesn’t know you, your business or your past activities. Of course if you are already working with a social media/online presence company, this tool can help them launch campaigns that work the first time, which will also save you money in the long run.
4. The numbers that matter
In order to grow your business online, you need to know your numbers and success rates. As you experiment with various marketing efforts, Insight provides statistics like:
- Impressions
- Reviews
- Comments
Because the technology understands your goals, it knows what the next steps are for you to take your business to a new level of growth.
Get a competitive edge with GoDaddy Insight
Using GoDaddy InSight is like having a ‘success GPS’ for your business. All you need to do is:
- Act on its recommendations
- Review your statistics to see which actions work best
- Do more of the things that work and less of those that don’t
Then just sit back and watch your GoDaddy InSight™ Score rise. GoDaddy InSight will give you the competitive edge you’ve been looking for.
GoDaddy Insight is included with Websites + Marketing, your one-stop solution for promoting your business and selling online.
