Choosing the best products to sell online is one of the most important steps in building a successful ecommerce business.
But with so many options across an endless number of niches, how do you decide what to sell?
This guide will discuss the 13 top trending products in Canada.
We’ll also cover why launching an online store can be a lucrative move and how you can gain a competitive edge over other web stores. If you’d like to learn more on how to start selling online for beginners, check out this separate article.
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Best trending products to sell online in 2024
There is no definitive list of best products to sell online. As long as you have a stable demand and the means to manufacture and distribute, any product can drive success.
With that in mind, here are some popular products in Canada to sell on the internet:
1. Shoes
Global Search Growth: Holding steady year over year (YoY)
Monthly Search Volume: 110K in Canada (2,740K globally)
Suppliers: Bargains Group, Origo Shoes, Canadian Merchandiser
What is it?
Everyone in the world needs shoes. This niche offers everything from trainers and heels to flip flops, sandals and wedges. Choose to sell brand new items or pre-loved pairs. Opt for custom shoes or off-the-peg items.
The shoe and footwear manufacturing industry is estimated to be worth $277 million in Canada, so this is definitely the time to put your best foot forward.
2. Matcha
Global Search Growth: 84% (YoY)
Monthly Search Volume: 60.5K in Canada (1.8K globally)
Suppliers: DAVIDsTEA, Starbucks, Superstore
What is it?
Indulge in the century-old tradition of Matcha, now experiencing a surge in popularity. Discover an array of grades and preparations, with options to suit every budget. Beverage retailers don't miss out on this delicious drink.
3. Tumblers
Global Search Growth: 50% (YoY)
Monthly Search Volume: 18.1K in Canada (550K globally)
Suppliers: YETI, Canadian Tire, Stanley
What is it?
Specially designed to keep your beverage at a desirable temperature for hours, tumblers are perfect for those tired of getting lukewarm coffee or melted ice in their drinks.
Not only are they practical and come in a variety of colours and styles, but they are also environmentally friendly, reducing the need for disposable cups that contribute to waste.
4. Socks
Global Search Growth: Holding steady year over year (YoY)
Monthly Search Volume: 18.1K in Canada (550K globally)
Suppliers: Friday Sock Co, Mega Wholesaler, Bulk Socks Wholesale
What is it?
According to statistics website Statista, the sock market in Canada is projected to grow by 2.99% between 2024 and 2028. When it comes to selling socks, you could focus on a niche – hiking socks, trainer socks, gift socks or novelty socks, for example – or set up a store that offers the full range of options.
5. Table runners
Global Search Growth: Holding steady year over year (YoY)
Monthly Search Volume: 6.6K in Canada (135K globally)
Suppliers: Crate & Barrel, Pottery Barn, IKEA
What is it?
You can find a variety of table runner patterns and materials, making it easy to find one that matches your style or the event you're hosting. Consider silk or satin table runners for a formal occasion, or a cheerful printed runner for a casual gathering.
6. Lip stain
Global Search Growth: 22% (YoY)
Monthly Search Volume: 5.4K in Canada (135K globally)
Suppliers: Sephora, E.L.F. Cosmetics, Sally Beauty
What is it?
Infused with long-lasting pigments, lip stain delivers a burst of vibrant colour, seamlessly blending beauty and durability. Its lightweight formula offers a comfortable wear, to make certain lips stay tinted for hours. Perfect for those on the go and pressed for time, as it is smudge-free.
Related: How to open an online store — start-to-finish guide
7. Dog toys
Global Search Growth: 23% (YoY)
Monthly Search Volume: 5.4K in Canada (135K globally)
Suppliers: PetSmart, Pet Valu, Canadian Tire
What is it?
Give those fur babies some much-needed love and attention. Dog toys:
- Relieve boredom
- Satiate dogs’ nature
- Form a connection with their owners
These can be basic or affordable, or come in high-end materials and designs for your most discerning customers . These products offer lot of flexibility and have widespread appeal.
8. Power tools
Global Search Growth: 23% (YoY)
Monthly Search Volume: 4.4K in Canada (135K globally)
Suppliers: Canadian Tire, Home Depot, Home Hardware
What is it?
When Canadians need to tackle a home project with precision, power tools get the job done. Available in a comprehensive lineup including power drills, impact drivers, circular saws, table saws, polishers and sanders, they are a must-have for hardware enthusiasts and retailers alike.
9. Shot glasses
Global Search Growth: 24.8% (YoY)
Monthly Search Volume: 4.4K in Canada (110K globally)
Suppliers: Bed, Bath & Beyond, Party City, Wayfair
What is it?
A wide variety of shot glass designs are available, from clear to intricate patterns, and some people consider these cultural collectibles. You could specialize in:
- Minimalist designs for everyday use or
- Exclusive, commemorative editions celebrating Canadian milestones and landscapes
Canadians love shot glasses for toasting during national celebrations or adding to their collections.
10. Signage
Global Search Growth: Holding steady year over year (YoY)
Monthly Search Volume: 4.4K in Canada (165K globally)
Suppliers: Vistaprint, The Printing House, Staples
What is it?
With the rise of ecommerce, it's easier than ever to get custom signage made. You can browse through thousands of designs, fonts and materials from the comfort of your own home.
You can:
- Upload your own artwork or
- Create your own designs using online tools
Whether you need a simple banner, a vinyl decal or a multi-dimensional sign, there's a custom signage solution for you.
11. Wall plates and covers
Global Search Growth: 23% (YoY)
Monthly Search Volume: 480 in Canada (5.4K globally)
Suppliers: Home Depot, Lowe's, Lumen
What is it?
A home or office renovation would not be complete without wall plates and covers. They not only serve a practical purpose by covering electrical boxes, but they can also contribute to the aesthetic appeal of a room.
As consumers increasingly turn to ecommerce to buy home goods, the selection of wall plates and covers available will only get wider.
12. Coats and jackets
Global Search Growth: +49% (YoY)
Monthly Search Volume: 320 in Canada (9.9K globally)
Suppliers: Oasis Jackets, HiSO, Blanks
What is it?
The scope for selling coats and jackets is broad. You could sell fashion coats, athletic jackets or heavy duty outdoor wear and switch between summer items and winter products as the seasons change.
Either drop ship your items or become an affiliate of a clothing brand to tap into an industry that’s estimated to be worth more than $1 billion. You can read more here on how affiliate marketing works.
13. Baby shirts
Global Search Growth: 77% (YoY)
Monthly Search Volume: 104 in Canada (357 globally)
Suppliers: Carter's OshKosh, Walmart, Gap
What is it?
Most everyone knows that dressing little ones can be challenging. Online retailers who sell baby shirts cater to busy parents looking to dress their babies, whether for a daily errand or a special occasion.
There are many different colours and materials available for baby shirts, so you can offer a variety. Retailers who sell children's apparel should consider them as a cross-sell opportunity.
Why should you launch an ecommerce business?
An online store gives entrepreneurs a chance to build a brand with relatively low barriers to entry.
Unlike a brick-and-mortar store that requires rent, permits and licences (and can take months to launch), you can begin selling online in less than 30 days from your home office.
It is generally easier and less expensive to open an online store than a physical business.
All you need to do to launch an ecommerce storefront is:
- Choose the product(s) you want to sell
- Buy a domain and set up web hosting for your ecommerce store
- Create your ecommerce website
- Set up an online payment provider and fulfilment
- Add content and market your brand.
Of course, you could just use an easy DIY builder like GoDaddy’s Online Store. It comes with everything you need to list, promote, sell and ship products from anywhere.
The flexibility of web stores is also enticing to many entrepreneurs. You can reach a much larger audience online than with a brick-and-mortar location. This means you can grow your sales exponentially faster than you could with a physical location.
You can also sell products 24/7/365, which is not a viable option offline. This versatility and opportunity make ecommerce a great way to build a business.
Related: The nuts and bolts of small business shipping
Sell more with these trending products
Creating a successful ecommerce store is largely connected to what you choose to offer. Use this information as a starting guide for determining the best products to sell online.
Are you ready to start selling online? See how simple it is with GoDaddy Online Store.
Frequently Asked Questions
Still have questions? The answers may be here.
How will the product be manufactured?
If you intend to make them yourself, you will need to think about the steps required to acquire raw materials.
Maybe you plan to use a manufacturer — if that’s the case, you should look to negotiate production costs based on scale.
A way to avoid manufacturing altogether is by reselling goods and services, which requires partnering with other brands and manufacturers.
Related: 5-step guide to new product development
Who is going to purchase your product?
Some products target a large audience, but you can segment that audience with specific marketing messages. Other products operate within a niche industry that has a limited customer base.
Successful ecommerce businesses can be found in both large industries and niche ones. The important thing to note is that they have found a way to effectively communicate their value proposition to their targeted consumers.
Is the product marketable?
Onsite and offsite search engine optimisation (SEO) are two important strategies to include in your plan for marketing products online.
Most ecommerce businesses do not take the time to:
- Write unique and compelling product descriptions for their online products (note: Online Store builder does this for you!)
- Promote their products on social media
- Build a diversified link portfolio for their pages
However, executing these steps can drastically improve the organic rankings of your product pages for relevant search terms.
What product is in the highest demand right now?
Best sellers on Amazon Canada currently range from fire sticks and pet ID tags to water bottles and bamboo bedding.
How can I find trending products?
By looking at what people are searching online, you can glean insights into trending products. Google Trends can be a valuable resource, as it classifies different types of searches, such as shopping or news.
Keyword planning tools can also show search volume for a particular product or term,
What products are trending right now on TikTok?
According to TikTok, demand for glasses frames has increased by 23% recently while interest in perfumes, jeans, serums, lip glosses, and concealers have increased by 22%, 7%, 5%, 2% and 31% respectively.
What's popular right now in 2024?
According to the website Statista, clothing and shoes are the two most popular categories for online purchases in Canada.
If you’re looking for more inspiration, check out the Products of the Year as voted for in the Consumer Survey of Product Innovation awards. 2024 winners included:
- Dove Moisturiser
- Nerds Gummies
- Reese’s Puffs Minis
- Kilne Everything pots
How do I find trending products online?
There are many places you can research what’s trending online. Amazon has a Best Sellers section and TikTok has a Top Products discovery area, for example.
How does drop shipping work?
With a drop-shipping business model, you partner with a drop shipper to sell your goods. The drop shipper stores the products and mails them to your customers, while you are responsible for advertising the items online and dealing with customer issues.
Are you ready to start selling online?
You need slightly more than an idea and ambition to start selling online. You’ll need to make sure you have your business admin set up correctly and that you have taken out any insurance policies you might need to operate as a business.
Check out this article on how to start a sole proprietorship, corporation or general partnership in Canada for all the details.
How do I find the top 10 items on Amazon?
Amazon’s best-selling items are listed clearly in the Best Sellers tab. You can also find information here on hot new releases, most gifted items, and most wished-for products.
What are the most-searched products in 2024?
Lip stain, matcha, power tools, table runners, dog toys, shot glasses, tumblers, baby shirts, wall plates, clothes, shoes, socks and skin care items are all highly searched for in 2024.
What are the top viral products of this month?
A good place to keep up to date with the latest trends is Exploding Topics. At the time of writing, the website listed toe spacers, mushroom chocolate, and beet gummies as viral products.
What are the most searched for products on Google this month?
You can use Google Trends to find out what is trending on Google. At the time of writing, the Play Station 5 Pro was trending due to its 30th anniversary. People were also talking about the new Meta Quest 3 mixed reality headset.
What are the top trending tech gadgets of this year?
According to Amazon, the bests sellers in the devices section were ring doorbells and refurbished Kindles.
What is the most bought item ever?
According to multiple sources, the Sony PlayStation is the most bought item ever, with more than 344 million units sold.
