Entrepreneurs have an internal drive to be highly efficient. There are only so many hours in the day, and when you’re wearing multiple hats, elbow deep in every facet of your business, you want to have the best tools to do more with less.
Being the mastermind behind your company’s marketing is not easy.
It’s one of the most challenging parts of being an entrepreneur. At times, it can even feel like a never-ending journey. Some digital ads perform better than others, and sometimes an ad you’re most proud of completely flops.
Every ad dollar matters. If it’s been a grind taking your marketing and communications to new heights, GoDaddy’s Digital Marketing Suite is your one-stop content creation spot to get the clicks and shares you deserve.
Related: A beginner’s guide to online advertising
Why digital marketing matters
We’re online, all the time. Be it via smart phone, tablet, desktop, or laptop, we’re constantly connected to our devices.
That’s why many Canadian advertisers allocate 50% or more of their marketing budget to digital campaigns.
Much like entrepreneurs, consumers seek efficiency. In fact, 84% of Canadians shop more often with companies that toss in free shipping. That’s a stat you can’t ignore. If your company is an online store, with loyal customers from coast-to-coast-to-coast, that little bit of savings makes a big difference.
If you offer both in-store and online shopping, you’re getting the best of both worlds.
You know why people love to physically shop in your store:
- No shipping costs or delivery wait times.
- No unforeseen supply chain delays.
- And the best part – they can directly experience what they’re buying while personally connecting with you.
Don’t forget that a company’s website is its biggest marketing tool. If you can give your online customers those same in-store perks, you’re removing the most prominent barriers to trial.
Related: How to make a logo you’ll love
Digital Marketing Suite bliss
I like to think of GoDaddy’s Digital Marketing Suite as an essential tool for an solopreneur.
It gives you the tools to stay connected with your current customers, while helping you grow your consumer base through breakthrough content creation.
That’s right, I said breakthrough.
Getting your digital ads in front of the right customers at the right time is becoming more and more challenging. Why? Because every small, medium, and large business is vying for digital ad space (which drives up the cost for everyone).
Companies with larger marketing budgets can buy more ads and diversify their strategies to retarget people repeatedly, almost to the point where the same ads keep popping up wherever the consumer surfs.
But breakthrough technology and creativity are a powerful pair for entrepreneurs operating with small budgets.
Let’s dive into the bells and whistles of GoDaddy’s Digital Marketing Suite. Let me show you how it can transform your company’s approach to digital promotion.
A dreamy all-in-one dashboard
Need an event planner? Marketing calendar? Email campaign platform? There’s an app for that!
You can pay for individual apps for all these tools — but why would you want to when you can have them all in one dashboard?
A place where you can:
- Create the sleekest social
- Craft eye-catching ads
- Edit, click and send stunning emails
In short, do all the things that increase website traffic and sales.
Stay organized with a marketing planner
Stay on top of your marketing and communications campaigns with the Digital Marketing Suite’s simple yet sophisticated marketing planner.
You’ll never miss a deadline. You’ll also be able to see the big picture of your marketing efforts.
It keeps track of over 200 upcoming marketing events. A full calendar can help you keep your customers engaged throughout the life of your campaigns.
Easy social media ad creation
You don’t need to be a designer to create enticing social media ads. GoDaddy’s Digital Marketing Suite has countless templates to help you develop on-brand ads that are sized for every social media platform.
Twitter, Facebook, Instagram, TikTok – you name it, the Digital Marketing Suite has ad templates that will fit it. All of them can be customized just the way you like it.
On top of that, you can keep track of your best performing ads and modify as needed to keep them fresh.
Send emails that get clicks
Email marketing can often feel the way it sounds – extremely dry and boring.
With the Digital Marketing Suite’s built-in tool, you can create emails that are a delight to open.
Emails that don’t get sent directly to the junk folder. Emails that your customers enjoy and share.
These are emails that are carefully crafted – works of art – and they are a key part of a well-balanced marketing strategy.
Having this as part of your all-in-one dashboard means that you’ll be able to see the fruits of your labour as people open your emails.
Rise to the top with search engine optimization
There’s a reason why some companies are at the top of search engine listings and others are on Page 10. It all comes down to search engine optimization (SEO).
In short, SEO is the process of improving traffic to your website by increasing visibility through organic search results. Websites that are hard to find are often performing poorly when it comes it SEO.
The SEO wizard included with Digital Marketing Suite helps you choose and add keywords to your website for better rankings.
You want those search engine crawlers that scan websites to be able to quickly understand your site so that it gets pulled to the top of the list swiftly.
Get a quick walk through of four things you can do to improve your SEO in this article (8-minute read).
Digital Marketing Suite will change your life
One of the main benefits of GoDaddy’s Digital Marketing Suite is increasing traffic to your company’s website.
GoDaddy Digital Marketing Suite customers have experienced website traffic increases over:
- 6x by running social ads
- 4x via email marketing
As a result, their sales have increased by 6x.
When all your digital marketing tools are in one place, you can check campaign results immediately. This empowers you to tweak the future campaigns you have scheduled in your marketing planner.
Digital Marketing Suite gives you the power to:
- Find new customers
- Increase your brand recognition
- Break through all the digital noise in a way that is authentically you
Streamlined efficiency is where it’s at. Start getting more done with this amazing marketing toolbox.
