Choosing the best products to sell online is one of the most important steps in building a successful ecommerce business. But with a plethora of options across an endless amount of industries, how do you decide which ones to sell? This guide will discuss why launching an online store can be a lucrative move, what are the most trending products to sell online, and how you can gain a competitive edge over other web stores.
Disclaimer: This content should not be construed as legal or financial advice. Always consult an attorney or financial advisor regarding your specific legal or financial situation.
Why should you launch an ecommerce business?
Online stores offer entrepreneurs a chance to build a brand with relatively low barriers to entry. Unlike a brick-and-mortar store that requires rent, permits, and licenses (and can take months to launch), you can begin selling online in less than 30 days from your home office. All you need to do to launch an ecommerce storefront is:
- Choose the product(s) you want to sell.
- Buy a domain and set up web hosting for your ecommerce store.
- Create your ecommerce website.
- Set up an online payment provider and fulfillment.
- Add content and market your brand.
Of course, the amount of work needed to find the best online store builder and launch an ecommerce store will depend on many things, but it is generally much easier to launch an online store than a physical business.
The flexibility of web stores is also enticing to many entrepreneurs. You can reach a much larger audience online than with a brick-and-mortar location. This means you can grow your sales exponentially faster than you could with a physical location. You can also sell products 24/7/365, which is not a viable option offline. This versatility and opportunity make ecommerce a great industry in which to build your business. If you follow our step-by-step guide you will see that making your own online store is not as hard as it seems.
Disclaimer: All trademark rights belong to their respective owners. Third-party trademarks are used here for demonstrative and educational purposes only, use does not represent affiliation or endorsement.
Best trending products to sell online in India in 2024
There is no definitive list of the best products to sell online. As long as you have a stable demand and means to manufacture and distribute, any product can drive success. With that in mind, we found some popular products to sell on the internet, and why you should consider them for your ecommerce site.
With the help of Google Trends and Google Keyword Planner, we were able to get a pretty clear look at what the trending products are to sell this year based on YoY growth and search volume from July 2023 to July 2024. We also took a look at the interest over time for the past five years which you can view in the Google Trends graphs below.
In order of global search growth, here are several items you might want to consider putting in your online store:
1. Vegan Protein Powder
Global Search Growth: 58%
Price range: INR 1,300 to INR 2,800 +
Monthly Search Volume: 6.6K
Suppliers: Amazon, Muscleblaze
What is it?
In India, there is a growing market for vegan protein powders among health-conscious consumers, those concerned about the environment or are vegetarians. These protein powders are plant-based and made from a variety of plants, including hemp, brown rice, peas, and soy.
2. Underarm Roll On
Global Search Growth: 662%
Price range: INR 250 to INR 700
Monthly Search Volume: 14.8K
Suppliers: Amazon, Flipkart, Nykaa
What is it?
Underarm roll ons are widely used to reduce sweat and body odour. They come in small, cylindrical containers with rollerball application. Roll ons contain antiperspirant which reduce perspiration and kill off germs. Due to its gentle formula, roll-ons are popular even amongst people with very delicate skin.
3. Cushion Foundation
Global Search Growth: 306%
Price range: INR 1,100 to INR 8,000
Monthly Search Volume: 6.6K
Suppliers: Amazon, Flipkart, Nykaa, Purplle
What is it?
Cushion foundations are convenient since they carry liquid foundation in a small, portable container. The integrated applicator allows for effortless application and ideal blending. According to HuffPost, these are ideal for average to dry-skinned people who want a little more coverage than what a BB or CC cream provides.
4. Travel Adapter
Global Search Growth: 21%
Price range: INR 400 to INR 2,000
Monthly Search Volume: 5.4K
Suppliers: Amazon, Flipkart, Nykaa
What is it?
In order to charge your devices while travelling, you'll need a travel adapter, also known as a travel plug converter. An adapter's unique selling point is that it can change the voltage of a wall outlet to match the voltage of the electronic gadget being charged.
5. Jewellery Sets for Women
Global Search Growth: 2200%
Price range: INR 600 to INR 7,000+
Monthly Search Volume: 22.2K
Suppliers: Ajio, Meesho, Flipkart
What is it?
Every event calls for a different piece of jewelry, and women like accessorizing for all of them. Stylish and personalized jewelry sets are all the rage in 2024. Jewelry sets often consist of a necklace and matching earrings. Occasionally, a matching ring and maang tika are also included.
6. Kids Practice Book
Global Search Growth: 70%
Price range: INR 120 to INR 400
Monthly Search Volume: 1.6K
What is it?
Many parents choose to get a kids Practice Book Kit as a way to get their child started on the kindergarten adventure. These books are practicing letters, numbers, math, and art. It is suitable for kids who are not in preschool yet and want to learn skills through easy exercises.
7. Garbage Bag
Global Search Growth: 78%
Price range: INR 170 to INR 300
Monthly Search Volume: 22.2K
What is it?
Garbage Bag refers to a specific kind of polyethylene plastic bag made specifically for disposing of different kinds of waste. They are durable bags and comes with a wide range of sizes.
8. Car Air Freshener
Global Search Growth: 8874%
Price range: INR 200 to INR 500
Monthly Search Volume: 210
What is it?
The purpose of car fresheners is to make driving comfortable by removing unpleasant smell and filling your vehicle with soft scents. Hanging ones, clips for vents, diffusers, gels and sprays are just a few types of car fresheners available in the market.
9. Mixer Grinder
Global Search Growth: 28%
Price range: INR 2,500 to INR 12,000 +
Monthly Search Volume: 246K
Suppliers: Amazon, Flipkart, Reliance Digital
What is it?
A mixer grinder is a piece of electrical kitchen equipment that can be used to blend and crush a wide variety of foods. Due to the extensive use of spices and pastes in Indian cuisine, mixers will always remain in high demand in Indian households.
10. Car Glass Cleaner
Global Search Growth: 122%
Price range: INR 400 to INR 800+
Monthly Search Volume: 4.4K
Suppliers: Amazon, Flipkart, Nykaa
What is it?
Car glass cleaners are used to maintain perfect clarity and prevent streaks on car's windows, mirrors and windshield. This easy-to-use solution greatly enhance driver’s visibility on the road. These cleaners can remove even the most stubborn greasy stains, smudges and dirt.
11. Men's Socks
Global Search Growth: 215%
Price range: INR 300 to INR 1,000
Monthly Search Volume: 5.4K
Suppliers: Ajio, H&M, Flipkart
What is it?
Men’s socks are available in a wide range of styles, sizes, and fabrics, including cotton, polyester, and wool. Depending on their mood and the occasion, guys may choose socks that are professional, casual, relaxing, or even funky.
12. Men Cargo Pants
Global Search Growth: 1100%
Price range: INR 1,000 to INR 4,000
Monthly Search Volume: 14.8K
What is it?
Incorporating both style and practicality, men's cargo pants are an excellent choice of clothing. Cargo pants are defined by their loose fit and multiple pockets. These pants are usually made of long-lasting and rugged fabric.
13. Polo T Shirt
Global Search Growth: 317%
Price range: INR 500 to INR 2,000+
Monthly Search Volume: 90.5K
Suppliers: Amazon, Myntra, Westside
What is it?
Polo t-shirts are available in a wide array of fashionable options, such as striped, contrast color, full sleeve, color block stripes, zipper, and many more. The distinctive short collar and buttoned placket style of these shirts lends them a smart-casual vibe.
14. Shoe Bag
Global Search Growth: 111%
Price range: INR 300 to INR 1,500 +
Monthly Search Volume: 9.9K
Suppliers: Amazon, Flipkart, JioMart
What is it?
A shoe bag's use extends well beyond its primary function as a shoe storage and transportation medium. The dustproof and waterproof fabric of these bags keeps your shoes clean and prevents dirt from getting inside. They are ideal for a trip because of how light weight these bags are.
15. Men's Leather Wallet
Global Search Growth: 69%
Price range: INR 1,500 to INR 6,000
Monthly Search Volume: 720
Suppliers: Amazon, Ajio, Myntra, Tata CLiQ
What is it?
Men's style has progressed substantially from the days of dull wallets to stylish leather wallets. These wallets are made from good-quality leather and are functional and durable. They are also popular because they make great gift options for males.
16. Trolley Bags
Global Search Growth: 185%
Price range: INR 3,500 to INR 15,000
Monthly Search Volume: 246K
Suppliers: Amazon, Flipkart, Tata CLiQ
What is it?
Modern travelers have specific needs, and trolley bags are thoughtfully made to accommodate them all. They can be simply referred as rolling suitcase. Many different styles and sizes of trolley bags are available, each with its own set of features and pockets.
17. Hand Gripper
Global Search Growth: 1400%
Price range: INR 99 to INR 2,000
Monthly Search Volume: 135K
Suppliers: Amazon, Flipkart, Meesho
What is it?
Whether you're at home or at the gym, using hand grippers is an easy and efficient approach to building arm strength. These inexpensive grip training gadgets are made for squeeze-and-release exercises. It develop stronger grip strength in the hand, wrist, and forearm.
18. Hyaluronic Sunscreen
Global Search Growth: 5500%
Price range: INR 270 to INR 1,400
Monthly Search Volume: 1K
Suppliers: Nykaa, Myntra, 1mg, Purplle
What is it?
Hyaluronic acid sunscreens are multipurpose: they shield your skin from harmful UV rays and improve your skincare regimen by hydrating your skin after sun exposure. It also locks in deep moisture, repairs damage and plumps the skin. The lightweight formula of these sunscreens keeps you fresh all day long and makes the ideal foundation for your makeup.
19. Salicylic Acid Face Wash
Global Search Growth: 614%
Price range: INR 200 to INR 850
Monthly Search Volume: 135K
Suppliers: Nykaa, Myntra, Amazon, Purplle
What is it?
Face washes containing salicylic acid effectively remove oil, grime, and other skin pollutants. Salicylic acid is an effective exfoliant and helps unclog pores and remove dead skin cells and oil. These face washes are beneficial for skincare as they help make the skin appear younger while also reducing the visibility of pimples.
20. Centella Sunscreen
Global Search Growth: 7900%
Price range: INR 1,000 to INR 3,000
Monthly Search Volume: 6.6K
What is it?
Designed for oily and acne-prone skin, this Centella Sunscreen is packed with a combination of active ingredients that regulate oil while calming the skin. Additionally, it whitens the skin and blocks UV rays. This lightweight sunscreen won't weigh you down or turn your skin white.
Trending products from the previous year (that are still trending)
Here are some of the products that were trending last year that are still trending, as well as up-and-coming products (between May 2023 and May 2024). These are great product types to consider since they’ve had staying power and continue to trend:
- Athleisure - 16.13%
- Socks - 15.56%
- Press-on nails - 12.70%
- Phone cases - 11.29%
- Auto accessories - 10.98%
- Vitamins and supplements - 10.96%
- Wine fridges - 10.71%
- Doormats - 7.58%
- Bedsheets - 7.25%
- Bookends - 7.25%
- Underwear - 8.57%
- Car chargers - 6.76%
- Back cushion - 6.59%
- Temporary tattoos - 6.15%
- Baby carriers - 5.80%
- Wireless phone chargers - 5.56%
- Car cams - 4.17%
- Scalp massager - 4.08%
- Nail polish - 2.41%
- Lash shampoo - 1.49%
If nothing else, this list tells us that it’s a good idea to keep an eye on what’s trending with shoppers because you never know what’s going to take off.
Pro tip: Don’t sleep on seasonal trending products!
It’s also worth noting that sometimes trending products change based on the time of year. Case in point - there wasn’t any significant YoY growth in products like water shoes, sweaters, cat beds, candles, blankets, and beet gummies. Instead, there was a steady stream of search volume for shoppers seeking them all year.
However, they had significant spikes in traffic at certain points in the year.
For example, candles, sweaters, and blankets had a healthy spike in interest during December - likely due to people searching for holiday gifts. Water shoes on the other hand had a spike in the summer - likely due to an increased interest in water activities to beat the heat.
What are the products that are no longer trending in 2024?
The following list comprises previously trending products that have experienced a decline in global interest over the past year, as indicated by Google Trends data. The figures provided represent the change in search volume from May 1, 2023, to May 1, 2024, highlighting the waning popularity of these once-trending items.
Again, we’ve also included the Google Trends graphs for each of these products displaying their interest over the past five years. You may decide that even though they are on the decline in terms of popularity right now, you want to push to sell these products anyway. After all, it’s your shop and if you can figure out how to drum up interest, we say do what works best for you.
1. Shapewear
Global Search Growth: -3.0% (YoY)
Monthly Search Volume: 301K
What is it?
Tight-fitting undergarments designed to temporarily shape and smooth the wearer's figure. They can be worn under clothing to create a more streamlined and flattering silhouette.
2. Dog harnesses
Global Search Growth: -3.45% (YoY)
Monthly Search Volume: 27.1K
What is it?
A wearable device designed to provide a safe and comfortable way to walk and control a dog, distributing pressure evenly across the chest and shoulders. Dog harnesses come in various sizes, styles, and materials to suit different breeds and needs, and can be especially helpful for dogs that pull on the leash or have respiratory issues.
3. Pet beds
Global Search Growth: -6.35% (YoY)
Monthly Search Volume: 33.1K
What is it?
Many fur parents want to give their fur babies somewhere warm and cozy to sleep. Pet beds can be basic or affordable, or use high-end materials and designs for your most discerning customers — a product that offers a lot of flexibility with widespread appeal.
4. Claw clips
KOOSEN - STOCK.ADOBE.COM
Global Search Growth: -7.94% (YoY)
Monthly Search Volume: 165K
What is it?
Claw clips make it easier to manage long hair, letting users quickly clip up their hair and go. Claw clips come in a variety of colors and materials, and make an excellent cross-sell opportunity for beauty retailers. Though they had a healthy surge in interest for a while, it seems they are now back on the decline.
5. Cleaning gel
Global Search Growth: -11.84%
Monthly Search Volume: 14.8k
What is it?
Push cleaning gel into hard-to-reach spaces — like AC vents or between car interior panels — and then pull it out to remove dust and gunk. Cleaning gel is essential for detailing cars, as well as cleaning electronic devices.
6. Bluetooth headphones
Global Search Growth: -13.85% (YoY)
Monthly Search Volume: 450K
What is it?
Wireless headphones that connect to devices via Bluetooth technology for audio listening. They offer the convenience of cordless use and are available in various styles, such as over-ear, on-ear, and in-ear.
7. Nail extensions
Global Search Growth: -13.92% (YoY)
Monthly Search Volume: 201K
What is it?
Artificial nail enhancements applied over natural nails to add length, strength, and style. They can be made from materials like acrylic, gel, or fiberglass and come in various shapes and designs.
8. Pet accessories
Global Search Growth: -14.29% (YoY)
Monthly Search Volume: 12.1K
What is it?
Items designed for pets, such as collars, leashes, toys, and bedding, to ensure their comfort, safety, and enjoyment. These accessories can help pet owners provide their furry friends with a better quality of life and strengthen the bond between pet and owner.
9. Cargo pants
Global Search Growth: -16.67% (YoY)
Monthly Search Volume: 1,220,000
What is it?
Inspired by military-issue fatigues, cargo pants are casual wear that feature large hip pockets and a loose fit. They’re usually very durable, but comfortable at the same time. Cargo pants are popular with both men and women.
10. Phone accessories
Global Search Growth: -19.61% (YoY)
Monthly Search Volume: 4.4K
What is it?
Items designed to enhance the functionality, protection, or appearance of a smartphone, such as cases, screen protectors, and chargers. These accessories can help personalize a device, extend its lifespan, or improve its usability.
11. Custom mouse pads
Global Search Growth: -40% (YoY)
Monthly Search Volume: 33.1K
What is it?
With the sheer number of people using desktop computers, custom mouse pads have quite a bit of appeal. Create and apply your own custom designs or take it further by crafting mouse pads for specific uses, like gaming.
Wrapping up — Trending niches of 2024
Building a successful ecommerce store depends heavily on your product selection. Use the insights from this article as a starting point for finding the best products to sell online. As a reminder, here are some of the trending niches for 2024:
- Athletic equipment
- Self-care tools
- Skincare
- Haircare
- Pet products
- Clothing
- Caffeine
- Portable electronics
Remember that passion and belief in your products are crucial to success. Choose items that align with your values and interests.
With platforms like GoDaddy Online Store, setting up your online shop is a breeze. Your success story starts here. Embrace the trending niches of 2024 and create an online store that stands out from the competition.
Are you ready to start selling online? Check out the video below and see how simple it is with GoDaddy Online Store, and take the first step toward turning your product ideas into a profitable venture:
Popular products to sell online FAQ
How will the product be manufactured?
If you intend to make them yourself, you will need to think about the steps required to acquire raw materials. Maybe you plan to use a manufacturer — if that’s the case, you should look to negotiate production based on scale. A way to avoid manufacturing altogether is by reselling goods, which requires partnering with other brands and manufacturers.
Who is going to purchase your product?
Some products target a large audience, but you can segment that audience with specific marketing messages. Other products operate within a niche industry that has a limited customer base. Successful ecommerce businesses can be found in both large industries and niche ones. The important thing to note is that they have found a way to effectively communicate their value proposition to their targeted consumers.
Is the product marketable?
Onsite and offsite SEO are two important strategies to include in your plan for marketing products online. Most ecommerce businesses do not take the time to write unique and compelling product descriptions for their online products. Moreover, they are not promoting their products on social media or building a diversified link portfolio for their pages. However, executing these two steps can drastically improve the organic rankings of product pages for relevant search terms.
What products are in high demand right now?
It’s important to understand that demand can shift on almost a daily basis, given the amount of content online from news and influencers. However, some products that may be in high demand right now include:
- Air purifiers
- Weighted blankets
- Pickleball paddles
- Athleisure clothing
- Rice water shampoo
Again, it's important to note that consumer demand can vary greatly depending on location, season, and current events.
How can I find trending products?
There are lots of ways you can identify trending products. Here are just a few of them:
- You can start by exploring what people are searching for online. Google Trends is a free tool that shows the popularity of search terms over time. You can compare multiple terms, filter by location, and view related topics and queries to spot products with rising search interest.
Alternatively, keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs provide data on search volume and trends for specific keywords.
- ECommerce platforms offer valuable insights into current best-sellers too. Amazon updates its list of top-selling products hourly across various categories. Tools like Jungle Scout can help you analyze product demand and competition on Amazon. Similarly, eBay's Explore tool highlights trending items based on recent sales data, providing information on sell-through rates and average prices.
Another place you can look is Etsy. Known for handmade and vintage goods, the platform releases regular trend reports showcasing top search keywords, emerging product trends, and popular items across multiple niches.
- Look on social media. It is a goldmine for spotting emerging trends. Monitor popular hashtags, trending topics, and influencer posts on platforms like Instagram, TikTok, and Pinterest. Look for recurring product mentions and high engagement rates on product-related content to gauge consumer interest.
- Use trend spotting websites such as Trend Hunter, Springwise, and PSFK. These platforms curate innovative product ideas and emerging consumer trends, and can help generate product inspiration and identify potential market opportunities.
- Finally, read industry reports from market research firms like eMarketer, Mintel, and NPD Group. These reports offer in-depth insights into consumer buying habits and product trends. Although these reports can be costly, they provide valuable information on market demand and future growth potential.
What is the most bought item ever?
According to multiple sources, the highest-selling product of all time is Sony Playstation consoles. Sony has collectively sold more than 520 million consoles between PlayStation 1-5. And, believe it or not, people are still seeking to purchase PlayStation consoles 1, 2, 3, and 4 on sites like eBay as well!
Editor's Note: This article was adapted from here and contains content written by Ashley Grant.
