Many companies struggle with understanding and improving their customer support interactions. Companies can have hundreds or even thousands of customer interactions across multiple channels every day. With that kind of volume, it can be challenging to analyze these interactions and draw meaningful conclusions, not to mention the difficulty of capturing and processing the data.
GoDaddy faced similar challenges and developed Lighthouse, an innovative solution powered by Amazon Bedrock. This tool combines LLMs and user-generated prompts to analyze support conversations to uncover trends and patterns, providing real-time insights that enhance customer service and operational efficiency.
Lighthouse's implementation has significantly enhanced GoDaddy's ability to understand customer needs and optimize support processes. The solution's advanced ability to review, process, and summarize vast amounts of data allow for better decision-making and more personalized customer interactions. This not only improves customer satisfaction but also drives business growth by ensuring that support teams are equipped with the necessary insights to address issues promptly and effectively. Read about how GoDaddy accomplished this remarkable feat in the AWS Machine Learning Blog.
