Blogging is an incredibly rewarding business model (minimal investment plus high earnings potential), but let's be honest – it takes serious dedication. Between brainstorming ideas and promoting your content after publishing, those tasks pile up quickly.
No surprise that so many bloggers (including myself!) have turned to AI for a helping hand. According to the latest survey by Orbit Media, 65% out of 1,000+ bloggers utilize AI in their daily work.
But do you know what most of them are using it for?
If your answer is "content generation," you are correct. Many bloggers are exclusively using AI assistants to write – whether blog titles, outlines, or content itself.
And while AI-powered writing tools grab the spotlight, in reality, this is just one use case out of many other ways AI can support you in your blogging journey.
In this guide, I'm sharing five ways you can use AI in blogging other than writing content.
Why it's smart to use AI as a blogger
I know many of my fellow bloggers are still hesitant about using AI, especially those who are not tech-savvy.
If that's you, you may be surprised by how user-friendly some of the tools are. While you need a certain level of prompting skills to generate high-quality content with AI, you don't need nearly as much knowledge to use artificial intelligence for other purposes.
Before we talk about specific use cases, let me break down the key benefits AI brings to your blogging life:
- Insane data analysis: This is one thing AI can 100% do faster than any human. It can process large amounts of data in seconds, helping you identify trends and make informed decisions.
- Competitive insights: With various AI tools, you can dissect your competitors' content, understand exactly what their strategies are and why they work, and even pinpoint content gaps.
- Fresh perspective: One of my most frequent ways to use AI is by treating it as my brainstorming partner. It helps me think outside the box, find unique angles or ideas I haven't thought of, and step into my customer's shoes, so to speak.
- Content polishing: Even experienced writers benefit from a second pair of eyes! If you are a perfectionist like me, you can put your content through AI tools for a final round of grammar-checking before publishing.
- Budget-friendly help: Compared to hiring new people or delegating certain tasks to external marketing teams, you can get things done with professional AI tools for a fraction of the cost.
- Time savings: Perhaps the biggest benefit of all. Every task you optimize with AI can free you hours and sometimes even weeks of grinding. This lets you focus more on growing your business instead of daily minutiae.
Excited yet? Let's go straight to the examples.
5 AI use cases for bloggers that aren't content generation
1. Analyzing your audience
Knowing your audience is the key to any successful business, and blogging is no exception. That said, it's very common for bloggers to write about things they want to share as opposed to what their audience needs. Even if you do proper keyword research, your content will not perform to its full potential unless you have a deep understanding of who you are talking to.
Here is exactly how you can use ChatGPT or other AI assistants to get those insights.
Identify ideal customer personas
There is a golden rule that applies to any written content: When you speak to everyone, you speak to no one.
Forget about generic demographics and try to find a specific person you can help. It can be more than one profile, but you need to have one person in mind when you are writing a blog post and speak to them directly in order to build a sense of connection and trust.
Thankfully, AI assistants are amazing for developing hyper-detailed customer personas!
Ask the AI to brainstorm personas based on your niche and expertise. It'll consider interests, professions, demographics, and maybe even personality traits to build realistic profiles of your ideal readers. If you have no idea, just give AI a general direction to start with.
Think of this as going beyond "women, 20-45, interested in tech". AI helps you craft personas like "Sarah, a freelance graphic designer passionate about productivity hacks, looking for bite-sized tips to streamline her workflow." That level of detail will transform your writing!
Try this AI prompt:
Act as an experienced profiler. I am a [ROLE] and my blog is about [TOPICS]. Create detailed ideal customer personas for my blog. Include age, interests, lifestyle, and where they hang out online.
Pinpoint their pain points
Once you have personas, it's time for the AI to help find your audience’s pain points. Feed ChatGPT your ideal customer profiles (or simply continue the same conversation thread from step one) and ask it to outline their biggest challenges, fears, and frustrations related to your niche.
Don't just look at surface-level problems! Aim to identify deeper emotional reasons behind those struggles.
For example, the AI might reveal that Sarah isn't just short on time – she feels overwhelmed and worries it makes her work less creative. This is where your blog becomes invaluable, going beyond simple tips to address underlying anxieties.
Try this AI prompt:
For each customer persona, outline their top challenges and struggles related to [YOUR BLOG NICHE].
Become the solution
Great content solves problems – Google continuously optimizes search results for what they consider helpful content. When you know your audience and their pain points, it's easy to come up with good topic ideas for your blog.
Try this prompt (in the same thread with AI):
Generate 50 super relevant blog post ideas that solve specific issues for these personas and make their life easier.
Don't be afraid to experiment here. ChatGPT might brainstorm article ideas you'd NEVER have thought of yourself. There will also be some lame ideas, so use your own judgment and expertise.
This is where it gets exciting – discovering killer content ideas that will resonate deeply with your target audience!
2. Branding
Great blog content is your foundation, but a strong brand creates a lasting connection with your audience. AI tools can make a huge impact on how you're perceived, ensuring that everything you put out reflects your unique voice and values.
Since today's topic is outside of content generation, we'll not be talking about impressive AI tools that can write content in your brand voice. Instead, think beyond just the written word!
For example, if you are starting a new business, you can utilize AI for creating a unique logo to visualize your brand.
For a cohesive feel, you can use image-generation AI tools like Midjourney or DALL-E to create custom social media graphics or featured images that enhance your posts and make them instantly recognizable.
Already have an established business? You can turn to AI to safeguard your reputation via 24/7 social listening tools. These constantly monitor the web for mentions of your brand.
You'll receive timely alerts about any buzz (positive or negative), allowing you to engage with your audience, address criticism, and showcase your unwavering commitment to the community you're building. These use cases are just the tip of the iceberg of how AI can empower your business without huge investments.
Want to know more about leveraging AI for branding? Here is a deeper dive.
3. Keyword research & clustering
Choosing the right keywords is like finding the secret passage to your audience's minds. If you continuously answer the burning questions with really helpful tips, you'll become a go-to expert in your industry.
There are many ways to go about it, from using AI trend discovery tools to asking chatbots for initial ideas and then verifying them with SEO software. In any case, if your goal is to get organic traffic from search engines, you won't rank unless you have a solid keyword strategy.
Start by feeding your niche and any initial topic ideas to any keyword research tool powered by AI. You will initially get a long list of long-tail keywords and topic ideas. Some tools also offer AI-powered filtering so you can easily remove unrelated phrases that don't necessarily have specific words in them.
Next comes the magic of clustering!
With AI, you can automatically group keywords based on search intent. It will tell you if there are ten similar keywords that can be covered in one article and which keywords need a separate article.
This allows you to avoid content cannibalization, match the search intent of your user perfectly with every blog post, and build topical authority in your niche, increasing your chances of ranking high in search results.
With this approach, you can also prioritize content creation based on the cluster volume instead of a single keyword volume, which gives you a more realistic expectation of traffic potential.
4. Content audits
No blog post is perfect, and there is always room for improvement.
AI helps you identify low-hanging fruit opportunities to improve the rankings of your existing content.
Here are a couple of useful tools for this:
- Blog Post Audit GPT – evaluates your article based on Google guidelines for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
- NeuronWriter – uses natural language processing (NLP) algorithms to suggest common semantic keywords that competitor articles have, but yours doesn't
- Screpy – analyzes your website from a technical SEO perspective, giving you insights on errors and improvements, from page speed to missing ALT text
Sometimes, even a minor improvement you spend 10 minutes on after getting smart insights can give you a noticeable boost in traffic.
5. Repurposing content
Most bloggers focus solely on publishing new content and hardly reuse old content other than sharing blog post links on socials from time to time. You put your heart and long hours into creating a quality blog post – why let its potential stop there? AI makes it incredibly easy to transform your best ideas into multiple formats, reaching a wider audience without putting in extra hours.
First of all, AI can help adapt your blog post into a compelling YouTube script or podcast outline. It can highlight key points, suggest visuals, and even adjust your conversational tone to suit a different medium. Then, you can ask AI to turn your long-form blog post into multiple social media posts.
Try this AI prompt:
Act as a content strategist. Here is a link to my blog post: [LINK]. Turn the 10 key points and tips into separate Instagram posts. Use the same writing style and tone as the blog.
You don't have to prompt ChatGPT every time for this – you can find dedicated tools for any platform you target!
And if you already have YouTube videos, don't let them gather dust! AI tools like Opus can easily repurpose key segments into bite-sized social media clips. They even identify faces and add captions – it has literally never been easier to create content for short-form platforms like TikTok or Instagram Reels.
Wrapping up
You knew AI content generation was a thing, but did these strategies surprise you? This is just a taste of how AI can make our bloggers' lives easier beyond content generation. From audience analysis to repurposing old content, there's likely an AI tool out there that can take your day-to-day blogging workflow to the next level.
What will you experiment with next?
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