Being an entrepreneur can be hard and your time is at a premium. Who has time to jump around different accounts just to send one update to all your audiences? Creating and posting relevant branded content consistently to promote your brand and responding to inquiries in a timely manner is overwhelming.
Digital Marketing lets you manage your Yelp and Google business profiles, social accounts like Facebook, Instagram, email campaigns and inbound leads all in one place.
Not only that, but you get your marketing strategy, personalized marketing planner with pre-built content for your business and performance insights to let you know how you are doing.
What’s Digital Marketing and how can it help?
Digital marketing is all encompassing of any type of marketing done online. That covers a lot of ground, and there are a few common pillars:
- Search engine optimization (SEO)
- Social media marketing
- Digital Ads
- Business listings
- Email marketing
- Content creation
You can manage these areas right from the Marketing Overview dashboard.
Search engine optimization (SEO)
SEO is the process of making sure the words that best describe your site get found by search engines. That way when people search for your site, they find you in their results.
Some of it is technical, such as making sure your terms are found in your header and ALT tags, and some of it relies on writing good, useful content.
Our SEO wizard helps you find the right keywords and search phrases so your site shows up higher in search rankings.
Related: GoDaddy guide to SEO for business
Social media marketing
Any time you post about your business on social media, you’re marketing it. It’s very straightforward, but it can be time consuming. Shifting from one platform to the next to make sure you’re showing up everywhere you need to be can be a full-time job.
With Digital Marketing, you can connect all your social media channels (Facebook, Instagram, Google, Yelp), you can manage your profiles, monitor and respond to reviews, and even post to multiple channels from one place.
Related: GoDaddy guide to social media marketing for business
Digital Ads
Digital advertising refers to marketing through online channels, such as websites, streaming content, social media, search engines, and more. Digital ads span media formats, including text, image, audio, and video. They can help you achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales.
With GoDaddy Digital Marketing, you can launch paid ads with Meta (including on Instagram and Facebook), Google and Yelp.
Business listings
An extension of SEO is helping people find your business listing in tools, like Google Maps and Yelp. We help you create a listing if you don't have one, or connect a pre-existing listing or claim listings that may have been automatically created by someone else. It's important to take ownership of your business listings so they're up to date and in sync everywhere.
Plus they’re also sources of valuable reviews and testimonials. Word of mouth, even online by strangers, is one of the most powerful marketing resources.
With GoDaddy Digital Marketing, you can update your business listings across all platforms, all in one place.
Email marketing
Although you’ll read articles sometimes proclaiming that email is dead, email marketing is still the lifeblood of digital marketing.
Your email list is the only thing you truly own and control. While social media channels are important, algorithm changes mean that you may not reach all of your audience all of the time.
That’s why we make it possible for you to segment and filter your subscribers into multiple lists, as well as create professional quality email campaigns. With GoDaddy Digital Marketing, you can use our email campaign templates, manage your audience, and plan email campaigns ahead of time.
Related: Beginner's email marketing guide for small businesses
Content creation
Producing great content requires a solid content strategy, which involves the creation, publication, and purposeful alignment of content with your business objectives. Every piece of content you create, from written articles to images and videos, should serve the goal of promoting your products or services.
To engage your target audience effectively and attract more customers, it's essential to understand who they are and what type of content resonates with them.
Consider the most appealing content formats for your audience, such as text, videos, podcasts, or social media posts, and utilize imagery to enhance your message and provide added value to customers. Identify where your target audience is most active and tailor your content to those platforms, ensuring you measure the effectiveness of your strategy to make necessary adjustments for optimal results.
With GoDaddy Digital Marketing, you can create engaging imagery and videos with, included, GoDaddy Studio and then effortlessly upload those to your social media accounts or drop into your email campaigns. Plan ahead using our Marketing Planner.
Watch our free How-To Marketing Basics course
If you’d like to learn more about digital marketing, check out our How-To Marketing Basics with GoDaddy course. Consisting of 21 lessons, it covers creating your marketing plan, user personas, email marketing, social media and more.
Be sure to check out our other How-To courses, such as Getting Started with Email Marketing or Introduction to SEO.
You can do this!
If you need a helping hand, we’re here for you.
- Check out our How-To videos for content aimed at helping you navigate through COVID-19.
- Looking for stories and inspiration? Visit the GoDaddy YouTube channel.
- Dig into resources on the GoDaddy blog.
- Connect with like-minded people in our #OpenWeStand community forum.
- Find answers to product questions in our Help Center.
- Call or chat with one of our GoDaddy Guides.
Above all, have faith in yourself. We have faith in you.
