How important is it to implement professional email for your business? Think about how much time people spend in their inbox: 172 minutes daily checking their personal emails. Needless to say, email is a critical part of our day-to-day.
Effective email messaging is important for both businesses and customers. Don’t take our word for it, though. Read on to learn why polished and professional email for business is important for your company.
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14 reasons why professional email for business matters
Professional email for business gets your foot in the proverbial door to stir interest in your products and services and also brings the following benefits:
- Keeps customers in the loop.
- Builds trust.
- Develops stronger relationships.
- Reaches mobile users.
- Attracts more website visitors.
- Saves considerable time.
- Provides a consistent form of communication.
- Encourages helpful feedback.
- Generates leads, leads and more leads.
- Keeps customers coming back for more.
- Provides an ideal platform for storytelling.
- Increases brand awareness.
- Improves relationships with vendors.
- Cost-effective bulk email messaging.
Let’s review the benefits of professional email for business.
1. Keeps customers in the loop
There is nothing like feeling part of the “in” group, and by joining an email newsletter subscriber list, your customers become part of your company’s “in” group. Professionally written emails keep your customers informed about the latest promotions, as well as the introduction of new products and services.
2. Builds trust
When customers sign up to receive emails from your company, they want more than just to feel part of the “in” group. They want to learn something new every time you send out an electronic newsletter.
When you satisfy your customers' thirst for knowledge, you build credibility for your company.
In addition, a professional email for business helps you gain the level of trust that turns customer prospects into loyal patrons.
3. Develops stronger relationships
The key to developing lasting relationships with your customers is to make doing business with you a personal experience. Your customers want your company to value them, and by sending out professionally written emails that include a personal touch, you can strengthen the already solid bond with your regular customers.
4. Reaches mobile device users
They say it’s not what you say, but how you say it that matters. Professionally written emails mean formatting the electronic correspondence to work well on mobile devices.
A study by Campaign Monitor found that mobile device users open more than half of all emails sent by businesses. Expect your customers to make more purchasing decisions by accessing the information you provide on mobile devices.
5. Attracts more website visitors
Think of email marketing as a complementary piece of the promotional puzzle, not the entire puzzle.
One of the most effective outcomes of sending professional emails for your business is that it piques the interest of potential customers who want to know more about your products and services.
Where do they go for more information? The answer is your business website, which you highlight at the beginning and end of every email.
6. Saves considerable time
Automation has helped countless businesses streamline operations, leading to larger profit margins due to lower costs. Email automation takes the grunt work out of sending individual emails to customers by automatically sending out emails at the same time each week.
Your customers will appreciate your dedication to maintaining a regular schedule when sending out email newsletters. Email automation frees up more of your time to focus on what matters most: interacting with clients or customers.
7. Provides a consistent form of communication
A professional email represents a dependable way to stay in touch with regular customers, as well as potential customers who have expressed interest in your company. Your customers can save an email for future reference. Phone calls and letters sent via snail mail do not offer as consistent communication channel.
8. Encourages helpful feedback
You cannot expect to fix a product or a customer service issue unless you hear back from your customers. One of the most effective ways to encourage customer feedback is to send out a professional email for business that asks, “What could we do better?”
Running a business is a daily exercise in finding ways to improve.
By asking for feedback in your weekly or monthly electronic newsletter, you can gather valuable insights into what your customers think.
9. Generates leads, leads, and more leads
Managing an email newsletter does not mean that everyone who opts in to receive your newsletter is ready to make a purchase. In fact, you should view emails as lead generators that get your foot in the door to present the best attributes of your products and services.
While expertly written landing pages attract new customers, a carefully crafted email marketing program does the best job of generating sales leads.
10. Keeps customers coming back for more
You have done a great job of generating leads with professional emails. Some of the leads have turned into customers. Now, the key to sustaining healthy growth for your company is to provide enough incentives for customers to return and buy additional products and services.
Email marketing can help you reach that goal.
It is a challenge to engage and retain a large, loyal customer base. When you target your customers through short, yet compelling email messages, you create a bond that can maintain the attention of your most important customers.
11. Provides an ideal platform for storytelling
Content comes in many different styles. There are listicles like “The 10 Best …” Product reviews and educational blog posts that are common content strategies for small business owners and operators. However, the most effective content strategy for businesses is storytelling, and professional emails represent the best platform for telling your story.
It does not have to be just your personal story. You can share customer testimonials, as well as stories about how your products improved the lives of your loyal customers.
Related: 50 engaging email newsletter ideas
12. Increases brand awareness
Billboards used to be the primary method businesses used to expand awareness of their products and services. With digital marketing becoming more prevalent, it is not surprising to learn that emails do a great job of enhancing the visibility of companies across all industries.
Joe McDonald, who owns and operates McDonald Wildlife Photography, emphasized the importance of emails in increasing recognition for business products and services. “Our problem in the past would be when people were not aware of all the trips we had available. Until we started using [email marketing], we just had everything on our website. From a marketing sense, that’s the wrong approach because it puts the burden on our customers.”
13. Improves relationships with vendors
Targeting your customers with emails is an effective marketing tool, perhaps even the most effective. For establishing and maintaining open communication channels with your vendors, professional emails for business do the best job of staying in touch with the companies that supply your products.
Emails leave an electronic paper trail that phone calls cannot replicate.
You also can receive alerts via a text messaging service when certain emails arrive in your inbox from designated vendors. Here’s how you can set up professional email with GoDaddy.
14. Cost-effective bulk email messaging
Sending bulk email messages is a highly cost-effective way to reach a large audience without incurring significant expenses. By utilizing bulk email services, your business can efficiently communicate with numerous customers simultaneously, maximizing your marketing efforts while minimizing costs.
Best professional email practices
Cast a wide email net
Using a fishing analogy, you cannot expect to catch as many fish by casting a single line as you would by tossing out a wide net. For email marketing, your wide fishing net is a list of subscribers to your electronic newsletter.
How do you create a wide email net? The answer is to start by actively promoting an email newsletter in your store, as well as on your website. You can even promote upcoming newsletters by giving visitors to your website a small content sample of what is to come.
Make sure to give every subscriber to your newsletter the capability to opt-out at any time. Nothing irks a good customer more than receiving emails that he or she no longer wants to read.
Optimize email subject lines and preheaders
Craft clear and compelling subject lines that grab attention and encourage opens. Use preheaders to provide a summary of the email content, enhancing the likelihood that recipients will engage with your message.
Follow best practices to avoid spam filters
Ensure your emails comply with spam regulations by including clear unsubscribe options and avoiding trigger words that may cause your emails to be marked as spam. Use authenticated sending domains and maintain a healthy email list to improve deliverability.
Present content that subscribers want to read
Easier said than done, but writing captivating content that maintains the attention of your readers is the key to growing your email newsletter subscriber list.
Poorly written emails that do not provide helpful information quickly become fodder for the recycling bin.
If you do not have the writing skills to pull off a successful email newsletter campaign, then recruit someone on your team who specializes in crafting attention-grabbing content. Make sure to keep email content short, yet highly informative.
Know the content options
Email content differs from website content in several ways. While the primary goal of your business website is to describe the company, its team members, and the products and services offered by your business, emails offer a much broader platform for creating different types of content.
Here are some ideas for professional email content:
- “How to” instructional articles
- Highlight a team member
- Tell a story submitted by one of your customers
- Remind subscribers about upcoming promotional events
- Introduce new products and services
- Describe a company milestone
Structure content for quick readability
Organize your email content with clear headings, bullet points, and short paragraphs. This will help recipients scan and understand your message quickly, as the average email reading time is eight seconds.
Enhance calls to action
Include strong and clear calls to action (CTAs) that guide recipients toward the desired action, such as visiting your website, purchasing, or contacting your sales team. Ensure CTAs are prominently placed and easy to interact with.
Connect by personalizing emails
Connecting with your customers starts by personalizing how you communicate via email newsletters. You can include a personal greeting for each subscriber, as well as develop custom fields to match the preferences of smaller groups of subscribers. The way you personalize a professional email for business is not as important as making sure you add a personal touch to each electronic correspondence.
Personalized email messages increase click-through rates by 14% and customer conversions by 10%. Targeted emails written for segmented groups of subscribers help generate 58% of an average company’s revenue. Some online marketers attribute personalized segmented campaigns to increasing sales by more than 700%.
Maintain concise messaging
Keep your email messages short and to the point. Focus on delivering value quickly and avoid unnecessary information distracting from your main objectives.
Adopt audience segmentation
Effective email marketing starts with understanding your audience. By segmenting your email list based on demographics, behavior, and preferences, you can tailor your messages to meet the specific needs of different groups. This approach increases engagement and ensures that your content resonates with each segment of your audience.
Implement account-based marketing strategies
Account-based marketing (ABM) focuses on targeting specific high-value accounts with personalized email campaigns. You can build stronger relationships and drive higher conversion rates by identifying key accounts and customizing your email content to address their unique challenges and goals.
Ensure compliance with regulations
Maintaining compliance with email marketing regulations such as GDPR and CAN-SPAM is crucial for building trust and avoiding legal issues. Ensure that your email practices include obtaining explicit consent from subscribers, providing clear opt-out options, and protecting personal data through secure email platforms.
Integrate with other marketing channels
To maximize the effectiveness of your email marketing, integrate it with other channels like SMS and social media. Combining email with SMS campaigns and social media promotions can create a cohesive marketing strategy that enhances your reach and engagement across multiple platforms.
The last word
As one of the first types of online marketing, professional email for business remains a vital part of a marketing strategy for most small and medium-sized businesses. The key is to stay on top of developing new and exciting content ideas that motivate your subscribers to act. Emails also generate enough interest for a product or service to lead customers to your physical or online store for more information.
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Start working on an automated professional email for business strategy to attract more customers and hence, increase sales for your company.
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