By this point, I’m sure that Meta’s new release, Threads, has crossed your news feeds. Not sure what Threads is all about? Or, are you a small business owner, looking for help boosting your brand with Threads? If so, we’re here to help.
Launched on July 5, 2023, Threads is a fast-paced and highly responsive platform that is already making big waves online. The Meta-owned microblogging app already boasts 100 million downloads (and counting), with more users signing up every day.
So, what does that mean for your brand? Well, it means that if you embrace the power of Threads and leverage the platform to your advantage, you stand to boost your brand reach in a big way. And, I’m going to tell you how you can go about boosting your brand with Threads, right now with these top tips:
- Ride the cresting Threads wave, now
- Avoid publishing cringe-worthy messaging (at all costs)
- Optimize your profile
- Explore all of Threads’ most engaging content options
But, first…
What is Threads, exactly?
Good question. Developed by Meta (the brains behind Facebook and Instagram), Threads is a decentralized social network that gives brands as well as personal users more control over the content they share and consume.
You can set up a Threads account or sign in using your Instagram credentials, making it a convenient and cost-effective (it’s free to sign up) way of reaching highly-engaged new audiences.
By tapping into the Threads community, you can use the power of social media marketing to showcase your brand personality, engage a demographic of users, and boost your commercial growth.
4 tips for boosting your brand with Threads
Now that you’re up to speed with the basics of Threads, let’s look at how you can use this emerging social media beast to your brand-boosting advantage.
1. Ride the cresting Threads wave, now
First and foremost, to be a success at boosting your brand with Threads, you need to act fast. Don’t hesitate—get active and start creating a consistent flow of content before your competitors beat you to the punch.
Considering the fact that Threads had five million downloads during the first day of its release, this platform will become saturated pretty quickly. Like Facebook and Twitter, standing out from the crowd becomes increasingly difficult the more active users the platform attracts.
To inspire engagement and establish a strong brand presence on Threads, the best thing you can do is ride the crest of this trending wave now. First of all, you should sign up and discover what is trending in your niche by using targeted searches and hashtags to hone in on specific conversations or pieces of content. You can use this as inspiration for your own efforts.
Next, you should take the time to understand the platform inside out and get a firm grip of every available function or feature. Meta has a helpful list of current features and they update their help center as new features roll out, so check it out and familiarize yourself with the ins and outs of Threads.
2. Avoid publishing cringe-worthy messaging (at all costs)
Whatever you do, don’t cringe-post. While a little humor is also always welcome on social media, the best way to win over new audiences and turn heads on Threads is to, well, have something real to say.
That said, you should avoid being cliched or cringe-worthy at all costs. If you regularly cringe-post on Threads with little or no substance, you will quickly fade into the noise.
To stand out on Threads and boost your brand in the platform’s infancy, developing a strong tone of voice is essential. Stay true to your brand voice, be authentic, tap into trending conversations or topics, and you will find your flow early on.
Related: The anatomy of a results-worthy social media post
3. Optimize your Threads profile
In addition to getting active and exploring every corner of the Threads platform to get ahead of the pack, optimizing your profile will give you a greater chance of getting noticed while showing users exactly what makes your brand stand out.
When you set up your Threads account, there is an option of using your existing Instagram profile picture. This is a quick and convenient way of getting started on Threads and it will offer a certain level of brand familiarity—but a few small tweaks can make all the difference.
For the most impactful bio—one that really pops—you should slightly edit your Instagram bio, adding a slightly different statement or your brand unique selling proposition into the mix. You might even want to throw in an emoji and briefly state what your mission is on Threads. Taking this approach means that those who follow you on Instagram will recognize your brand style, but will be inspired to engage with you on Threads as your bio suggests that you’re going to offer something a little different on the platform.
Tip: Create a post on your Instagram account inviting your existing follower base to join you on Threads for instant follows and engagement. You can also crosspost Threads posts to your Instagram feed and stories.
Related: Build brand trust through digital marketing
4. Explore all of Threads’ most engaging content options
Last, but certainly not least in boosting your brand with Threads guide, we come to content. With a consistent flow of timely, relevant, and authentic content, your wonderfully curated Threads profile won’t amount to much.
In addition to avoiding fluffy content that offers little value or as I mentioned, cringe-posting, it’s important to create content that entertains, inspires or resolves your users’ pain points. To keep things fresh and enjoy maximum engagement from your Threads posts, you should mix it up with content options—including:
- Memes and motion graphics
- Imagery with quotes
- Repost in the form of quotes
- Questions and conversation starters
- Video content
- Challenges or competitions
- Trending industry news and updates
- Personal stories and experiences
- Entertaining or inspiring user-generated content (UCG)
- Influencer-based content
By working with a broad range of content types, leaning on your niche, and staying true to your brand personality, you will start to pick up some serious momentum on Threads. Play, explore, interact, keep learning, and you will push yourself ahead of the pack.
Related: Copywriting tips for your small business
Final thoughts
“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.”
—Amy Jo Martin, Founder of Digital Royalty
Threads is really starting to gather momentum. By getting on board and making consistent noise now, you stand to put your brand on the map. Optimize your profile, be authentic, take advantage of the platform’s varied features, make your posts as eclectic as possible, and you will make huge waves on this most exciting of new social media platforms.
We wish you the best of luck and if you’re looking for eye-catching templates for your branded Threads content, head on over to GoDaddy Studio.
