You know what's super exciting but also kind of nerve-wracking? Coming up with the perfect name for your business! Trust me, I've been there. Today, I'm going to walk you through exactly how to check if a business name is taken. Think of this as your friendly guide to avoiding that "back to the drawing board" moment (and potentially some pretty messy legal headaches down the road).
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How to check business name availability
Before you start falling in love with that perfect business name, here are several essential steps to verify it’s actually available for you to use.
Do a quick internet search
Let’s start with the easiest step: fire up your favorite search engine and see what pops up. Type your desired business name into Google and Bing. While you’re searching, check social media platforms like Facebook, Instagram, and LinkedIn, too. Even if a name isn’t officially registered somewhere, an established social media presence could signal trademark rights.
Search registered domains
Think about how customers will find you online. Having a matching domain name is crucial for your business’s online presence. Use the domain search tool below to check if your desired web address is available:
If the domain you want is already owned, there is still a possibility of availability of a business name you want. GoDaddy offers a Domain Broker Service that could help you nail down “unavailable” domains.
Check trademarks
This is where things get serious. You’ll want to make sure your business name doesn’t infringe on any existing trademarks. Take time to understand the different types of trademark symbols and what they mean for your business name choice. And, search for business name trademarks on The United States Patent and Trademark Office website.
Check an LLC Registry
Each state maintains its own database of registered business names. Head over to your state’s Secretary of State website, or the U.S. Securities and Exchange Commission website and search their business entity database for LLC name availability.
This step is crucial if you’re planning to form an LLC or corporation. (Read our guide about the pros and cons of forming an LLC.)
Review industry-specific directories
It may also be a good idea to check trade associations and industry-specific directories relevant to your field. Sometimes businesses are listed in these specialized databases, but might not show up in general searches.
These searches may feel like overkill, but it’s better to be safe than sorry when it comes to availability of a business name.
I remember when I was naming a company back in 2007 there were so many variations of the name I wanted that were already taken. And in 2025, there’s even more competition for business names.
Consider international markets

Even if you’re starting local, you may want to think ahead to the future in your search for business names.
If you plan to expand internationally or sell online, you’ll want to check if your business name is available in other countries where you might do business in the future.
Of course, at this point, it might be a good idea to work with a trademark attorney who’s a lot more skilled in that department. In my research, it was a little difficult to figure out how to check if a business name is taken in another country.
Why you need to do a business name check
Let’s discuss why you can’t skip this step in your business journey—trust me, a little research now can save you major headaches later!
US and state law requirement
Here’s the deal: legally, you can’t use a business name that’s too similar to an existing one in your state. It’s not just about being creative, it’s about following the rules. You don’t want anyone to claim your business is confusing or misleading people into thinking you’re a different company.
Each state has its own requirements, and you’ll need to make sure your chosen name meets them all before you can register your business. Chatting with your local SCORE office could be beneficial here.
Avoid legal issues
Nobody wants to end up in hot water over their business name. Copyright infringement is serious business, and it can cost you big time.
If another company thinks your name is too similar to theirs, they could sue you for trademark/copyright infringement. That means potentially paying damages and definitely having to rebrand—talk about expensive and time-consuming!

Distinguish from competitors
Want to stand out in your industry? A unique business name helps you do just that. Plus, when you’re setting up your online presence, you’ll want to do a domain name search for one that matches your business name.
Having consistency between your business name and web address makes it easier for customers to find you and helps build your brand recognition.
What to do if the business name you want is already taken
So you’ve done your research and – bummer – someone else got to your perfect business name first. Don’t panic! There are several scenarios you might be dealing with, and each has different options for moving forward.
Maybe you’ve discovered a company that registered this business name years ago, or perhaps someone else’s brand is just a bit too similar to your idea. Or here’s a tricky one – no one has officially registered the name, but they’re already using it on social media and have claimed the domain name.
In any of these cases, you’ve got some choices to make. You could:
- Tweak your business name to make it unique while keeping the essence of your original idea
- Consider using a different business structure or adding your location to distinguish yourself
- Start fresh with finding a brand name that better sets you apart
- Look into whether the existing business serves a completely different market or region
You shouldn’t try to use the name anyway, that’s just asking for trouble.
Even if the other business isn’t officially registered anywhere, they might have common law trademark rights if they’ve been using the name. This is especially true if they’re using the name to bring in revenue.
The good news is your business name is just one piece of your brand identity. Sometimes what feels like a setback can actually push you toward finding a brand name that more clearly represents your business vision. It could lead you to create a word that didn’t previously exist; think Xerox or Kleenex.
Frequently Asked Questions
Still have questions about how to check if a business name is taken? I get it. The search for business names is a lot to take in!
So, I’ve rounded up the most common questions I see from entrepreneurs just like you who are working on naming their businesses.
Where do I check if a business name is taken?
The search process varies depending on where you plan to do business. While your state’s business name might be available, it’s important to check if it’s taken in other states where you might expand. Start with your local Secretary of State’s website, then expand your search to include federal trademark databases and other states where you plan to operate.
You might also wonder “what if my business name is taken in another state?” If you’re really dead-set on that name, in this case, I’d strongly suggest seeking legal counsel before proceeding with it. It may not be worth the legal hassle!
And, at the risk of being a broken record, don’t forget to check social media platforms and domain name availability too!
Can I check if a business name is available for free?
Yes! Most states offer free business name searches through their Secretary of State websites. You can also use basic search engines and social media platforms at no cost. While some premium search tools exist, you can do quite a bit of initial research without spending a dime.
Two business name checkers you could consider for free are LLC.org and Northwest Registered Agent. But there are many others online as well.
Can you have the same name as another business?
While technically possible in some cases, it’s usually not the best idea. Instead, focus on creating a unique identity for your business. When starting an LLC, you’ll want a name that stands out and has an available matching domain name. GoDaddy can help you check domain availability and register your online presence.
How do I change my business name?
If you need to change your business name, you’ll need to file paperwork with your state’s Secretary of State office at a minimum. You’ll also likely need to update your licenses, permits, and tax registrations. Then, you’ll want to update your domain name, social media accounts, and marketing materials as well. Most importantly, communicate the change to your customers (before and after you make the change!) so they aren’t confused by the transition.
Is your dream business name available?
Taking the time to thoroughly check business name availability is crucial before launching your brand. And then when you’re ready to launch your business, being proactive with trademarks and copyrights is always better than trying to fight for your rights after the fact. While these legal steps may seem like an unnecessary expense when you're just starting out, they're essential investments in your business's future.
The bottom line? Do your homework on availability, then take swift action to legally nail down your business name.