Key takeaways
- Choose a unique, memorable LLC name that builds your brand identity and sets you apart from competitors. The name should be simple, descriptive of your business, and avoid restricted words.
- Follow the legal requirements for LLC names in your state, such as including "LLC" in the name, avoiding restricted words without permission, and ensuring the name is not already trademarked.
- Check that your desired LLC name is available for use by searching your state's business registry, checking for an available matching domain name, conducting a trademark search, and looking at social media name availability.
Choosing the perfect name for your LLC is an exciting step in your journey as a business owner. Your LLC name is so much more than a label; it is the first impression people will have of your brand, and it plays a big role in how your business is remembered.
Ready to learn how to craft the perfect name for your LLC while also meeting the legal requirements for choosing an LLC? Let’s jump in.
Disclaimer: This content should not be construed as legal or financial advice. Always consult an attorney or financial advisor regarding your specific legal or financial situation.
What is an LLC?
An LLC, or Limited Liability Company, is a type of business structure that protects owners from personal liability. This means that if the business faces financial troubles or legal issues, the personal assets of the owners are generally safe.
LLCs are popular because they offer flexibility in how a business is run. Unlike other business types, an LLC allows owners to choose their management style and how profits are shared. This setup is often favored by small businesses and entrepreneurs who want both protection and simplicity in managing their company.
Related: How to start an LLC
Why choosing a great LLC name is important
Picking the right LLC name is about more than just words on paper. Your LLC name is one of the first things customers will encounter, and it plays a big role in shaping how they feel about your brand.
Good LLC names and creative names for LLC can be an investment in your business’s future, setting the stage for trust, recognition, and customer loyalty. Here is why your LLC name is so essential and how it can impact every aspect of your business success:
Building your brand identity
Think of your LLC name as the cornerstone of your brand’s identity. It is not just what people call you; it is what they think of you. A thoughtfully chosen name gives your business a personality and a voice, helping customers feel a connection to your brand.
Mаking а gooԁ first impression
Just like a great first impression can shape a relationship, a memorable name can create a positive initial experience with your brand. When your name is unique, appealing, and easy to remember, it leaves an imprint that encourages people to learn more about you.
Setting a business apart from competitors
In a competitive business landscape, your LLC name is a powerful tool for differentiation. With so many choices out there, a name that captures the essence of what makes you unique can set you apart. A distinctive, descriptive name makes it easy for customers to remember you over others, making your business their go-to choice.
Protecting a business
Registering your LLC name is not only about brand recognition; it is also about brand protection. Your name, once registered, legally becomes yours, providing an added layer of security against others using or copying it. This safeguard helps you maintain a professional image and builds credibility in the eyes of your customers.
Gaining potential customers
A clear, descriptive LLC name does more than just sound good; it speaks directly to your ideal audience. his can be the difference between a potential customer scrolling past or stopping to learn more.
Legal requirements for naming an LLC
Picking the right name for your LLC is a fun part of starting a business, but there are a few legal guidelines you need to follow to make sure your name is both unique and compliant. Here is a breakdown of the key requirements to keep your LLC name professional, memorable, and protected.
| Make sure your name is unique | Your LLC name should stand out and be one of a kind. States require that no two businesses have the same name, so make sure your choice is original and not already registered. |
| Include “LLC” in your name | Legally, your name must clearly show that your business is an LLC by including “LLC” or “Limited Liability Company” at the end. |
| Avoid restricted words | Some words are restricted in LLC names and can only be used with special permission. These often include terms like “bank,” “insurance,” or “trust,” as they might imply that your business provides certain regulated services. Each state has its own list of restricted words, so be sure to check your state’s rules. |
| Stay away from offensive language | Keep your name clean and professional. Using any language that could be seen as offensive or inappropriate is generally not allowed, and it could hurt your brand’s reputation. |
| Do not use trademarked terms | Avoid using words or phrases that are trademarked by other companies. You can check LLC name availability for trademarks using the U.S. Patent and Trademark Office’s LLC name checker to ensure your name is unique and unclaimed. |
| Follow state-specific naming rules | Each state has its own set of guidelines for LLC names, including rules around punctuation, abbreviations, and restricted words. Before you decide on a name, check with your state’s business registration office or visit your state’s website for the exact requirements. |
10 tips on how to name an LLC
Tip 1: Make it unique
Your LLC name should be distinct and easy to remember. Unique LLC names help your business stand out in a crowded market and prevent confusion with other companies.
Before you settle on a name, do a quick search in your state’s business registry to make sure no one else has already registered it. The best LLC names create a lasting impression and are easier for customers to find and remember.
Tip 2: Include LLC in your name
For legal reasons, all LLCs must include “LLC” or “Limited Liability Company” at the end of their name. This helps identify your business as an official LLC and lets people know they’re dealing with a registered entity.
Including LLC also gives your business a more professional look and can boost trust among customers and clients. Does LLC have to be in the name? Yes, as it’s a simple but important step in establishing credibility.
Tip 3: Keep it simple
When it comes to business names, simple is powerful. Choose a name that’s easy to spell, easy to pronounce, and easy to remember. Avoid complicated words or unusual spellings that might confuse customers.
A clear, straightforward name is more likely to stick in people’s minds and makes it easier for them to find you online.
Simplicity keeps things professional and accessible.
Tip 4: Try a business name generator
If you’re having trouble brainstorming, a name generator can help spark fresh ideas. GoDaddy’s Business Name Generator is a great tool that lets you type in keywords related to your business. It will suggest creative and unique LLC name options that align with your brand’s identity. This business name generator can be especially helpful if you need inspiration or want to see what names are available.
Tip 5: Use AI for creative ideas
AI-powered tools like GoDaddy Airo can take your name ideas to the next level. By analyzing your keywords, business type, and other factors, GoDaddy Airo can generate original and personalized name suggestions. And, it’ll help you secure a matching domain name.
Tools like GoDaddy Airo can be great for finding unique names that fit your brand personality and style, helping you explore options you might not have considered on your own.
Tip 6: Make it relevant to what you do
Your LLC name should reflect the essence of your business. Think about what your business does and try to use words that give customers a hint of what to expect.
For example, if you run a bakery, words like “bake” or “sweet” can help communicate what you offer. A relevant name helps customers understand your business at a glance and builds an instant connection with your audience.
Tip 7: Avoid using restricted words
Some words are restricted or regulated and may require special approval to use in your LLC name. Terms like “bank,” “trust,” or “insurance” often fall under this category, as they imply a specific type of business.
Make sure to check your state’s list of restricted words to avoid any potential legal issues. This step helps keep your business compliant and saves you time in the long run.
Tip 8: Think about the future
Your LLC name should be versatile enough to grow with your business. Avoid overly specific terms if you plan to expand your offerings in the future.
For example, if you start with just one product or service but might add more down the line, avoid names that limit your scope. A flexible name will allow you to branch out over time without needing a rebrand.
Tip 9: Check for trademarks
It’s important to ensure your chosen name isn’t already trademarked. Using a name that’s already trademarked could lead to legal disputes and force you to change your name later.
You can check LLC names using the U.S. Patent and Trademark Office’s LLC name search to see if your name is available. Taking this step now protects your business from future issues and keeps your brand safe.
Tip 10: Get feedback
Before making your final decision, it’s helpful to get feedback from others. Share your top name choices with friends, family, or even potential customers to see how they respond. Ask them if the name is easy to remember, what it makes them think of, and whether it matches your business image.
Honest feedback can give you insights and help you choose a name that truly resonates with people.
How to check LLC name availability
Checking if your LLC name availability is confirmed is an important first step! You want a name that’s uniquely yours, easy to find, and ideally has a matching domain for your website. Here’s a simple guide on how to check the availability of an LLC name for the name you want.
1. Start with a state LLC name search
Begin by searching for your desired name in your state’s business registry. Let’s say you are in New York; you can use the New York Department of State’s LLC name search tool.
Just type in your name idea, and you’ll see if it’s already taken or if it’s free for you to use.
Each state has a similar LLC name check tool, so check your local business registration site to see what’s available in your state.
2. Look for a matching domain name
After confirming the LLC name's availability, it’s a good idea to see if the same name is available as a web domain. A matching domain makes it easy for customers to find you online.
You can quickly check domain availability using GoDaddy’s domain name search. If the domain is free, that’s a great sign your name is unique and ready for use!
3. Trademark search
To ensure you’re not using a name that’s already trademarked, search the U.S. Patent and Trademark Office database. This protects you from potential legal issues and keeps your brand original.
4. Social media handles
It’s helpful to check if your name is available on major social media platforms. Consistent branding across social media is a plus, and it helps customers find you everywhere online.
LLC vs Trademark
An LLC (Limited Liability Company) and a trademark serve different purposes for your business. An LLC is a business structure that helps protect your personal assets. A trademark, however, gives you exclusive rights to a name, logo, or slogan that represents your business, keeping others from using it.
So, LLC vs. trademark—an LLC protects you from business risks, while a trademark protects your brand from being copied. Some businesses use both for full coverage. If you’re wondering, should I get a trademark or LLC first, consider your needs: the LLC protects your assets, while the trademark protects your brand’s identity.
LLC vs DBA
A DBA, or “Doing Business As,” is a name registration, not a legal structure. It allows you to operate under a different name, which is helpful for branding but does not offer any liability protection. An LLC, or Limited Liability Company, is the business structure that offers personal liability protection.
A DBA is often used by sole proprietors or LLCs that want to run their business under a different name.
In simple terms, an LLC protects you personally, while a DBA is just a name change for your business. Some businesses use both an LLC for protection and a DBA for flexibility with branding.
LLC vs LLP
An LLC, or Limited Liability Company, is a flexible business structure that protects its owners from personal liability. An LLP, or Limited Liability Partnership, is similar but is usually designed for professional groups like lawyers or accountants.
In an LLP, partners have limited liability, but each partner can manage the business directly. An LLP is great for those who want shared control with others.
In short, an LLC is ideal for solo or small business owners, while an LLP works well for professionals who want to work as a team.
FAQs about LLC names
Does your LLC name have to match your business name?
No, your LLC name does not have to match your business name exactly. You can register a DBA (Doing Business As) if you want to use a different name for branding. This allows your LLC to have a formal name for legal purposes and a more flexible or catchy name for everyday business. Does LLC name matter? Yes, as it influences how customers perceive your business.
Should I name my LLC after myself?
Naming your LLC after yourself is an option, especially if you’re offering personal services or want clients to associate the business with you directly. However, choosing a different name can give your business room to grow beyond just you. Think about your long-term goals and the image you want to create. Consider the benefits of LLC your name if you want a personal touch.
What are the pros and cons of a personal LLC?
A personal LLC can be a great setup if you’re looking for a mix of flexibility and protection. You get to keep your personal assets safe, have simpler taxes with pass-through income, and avoid the formalities that come with corporations.
But there are a few downsides too. You’ll have self-employment taxes to consider, state fees can add up, and it’s not as attractive to big investors. Running across states adds some complexity, and different states have their own rules for taxes and asset protection.
Should I put LLC on my logo?
This is up to your personal preference. You don’t have to put “LLC” on your logo. Many businesses leave it off to keep their logo clean and simple. As long as you include “LLC” on legal documents, contracts, and anything official, your logo can look just how you want it to.
Can I have multiple businesses under one LLC?
Yes, you can operate more than one business under a single LLC by using DBAs. This means you can run different brands or services under one main LLC, making it easier to manage without setting up a separate LLC for each. Just be prepared to handle the paperwork for each DBA if you go this route.
Can I change my LLC name after registration?
Yes, you can change your LLC name after registration. The process is generally straightforward, but it does vary by state. Here’s how to approach it
