Incorporating AI into your small business marketing strategy

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Don’t think you need to incorporate an AI small business marketing strategy yet? You might want to reconsider. 

Artificial intelligence is no longer a futuristic concept. AI is here. It’s powerful, accessible, affordable, and changing the way we do business. If you are a business owner, you need to keep up, and we’ll show you how. 

Let’s explore how you can leverage AI small business marketing tools and strategies to promote your business.

Disclaimer: When using AI tools, avoid entering sensitive information and always review output for accuracy. Additionally, this content is for demonstration purposes only; it does not represent any affiliation, endorsement, or sponsorship with ChatGPT or Open AI. All trademark rights belong to their respective owners. Third-party trademarks are used here for demonstrative and educational purposes only; use does not represent affiliation.

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What is AI for small business marketing?

AI has a wide range of applications. As a business owner, it’s important to understand the specific tools and uses relevant to your needs. 

Various AI applications for business and marketing have entered the marketplace, enabling small business owners and freelancers to harness AI’s power without requiring extensive AI knowledge, large marketing teams, or a substantial budget.

These AI small business marketing tools include:

• Text generators that turn prompts into text and copy (tools include Jasper and Copy.ai).
• Chatbots that engage in conversations and provide answers to user questions and prompts (tools include ChatGPT and Bard).
• Graphic generators that convert prompts into custom images, videos, illustrations, and presentations (tools include DALL·E 2 and Synthesia).
• Code generators that transform input into lines of code for apps or websites (tools include OpenAI Codex).
• Predictive analytics tools that analyze data to make predictions, forecasts, and recommendations (tools include Pecan AI and IBM Watson Studio).

A variety of AI tools and software are now on the market for generative AI, automation AI, and analytical AI, and more are on the way. 

As an example, GoDaddy now offers AI tools for small businesses and will continue to add to the list of AI product features to make it easier to harness the power of artificial intelligence. 

The value of AI marketing

Small business owners have numerous tasks to manage. AI can help you accomplish more. AI small business marketing tools allow you to produce higher quality work in less time, with greater inspiration and richer insights.

AI helps small business owners:

• Identify trends and opportunities
• Spend less time on marketing efforts
• Improve the quality of their output
• Save money by reducing workload
• Enhance customer service
• Streamline the customer experience
• Create more targeted marketing campaigns
• Scale and grow more easily

Implement a structured framework for AI marketing projects

To effectively harness the potential of AI in your marketing strategy, it’s essential to implement a structured framework. This framework helps classify existing AI marketing projects and strategically plan the rollout of future AI initiatives.

Analyze current marketing workflows

Begin by assessing your current marketing workflows to identify areas where AI can add significant value. 

Understand the different types of AI applications available and evaluate how they align with your existing processes. Look for repetitive tasks that can be automated and areas where advanced insights can enhance decision-making.

Classification dimensions

The framework categorizes AI along two key dimensions:

Intelligence Level: Determine whether the AI application is simple or advanced. Simple applications handle specific tasks efficiently, while advanced applications incorporate machine learning to offer deeper insights and automation.

Integration Level: Decide if the AI tool operates as a stand-alone application or is part of a broader marketing platform. Stand-alone tools are ideal for getting started, whereas integrated platforms provide comprehensive solutions that can scale with your business.

Strategic rollout

Start by implementing simple, stand-alone task-automation tools to familiarize yourself with AI capabilities. 

As your business develops its AI proficiency, gradually transition to more advanced, integrated applications that offer greater value and scalability. 

This strategic progression ensures that AI initiatives align with your business goals and capacity.

Foster continuous learning and professional development

To stay abreast of the latest AI advancements, it’s crucial to invest in continuous learning and professional development. 

As AI technology rapidly evolves, ongoing education ensures that your team remains knowledgeable about new tools, applications, and best practices. Encourage your marketing team to participate in AI training programs, attend industry conferences, and engage with AI-focused communities. 

By fostering a culture of continuous learning, your business can quickly adapt to emerging AI trends and integrate cutting-edge solutions into your marketing strategy, maximizing the potential value AI can deliver.

How to use AI for small business marketing

AI is still new, so business owners everywhere are just starting to learn how to leverage AI marketing tools. Don’t worry if you’re new to AI tools; we’re here to help.

Begin with simple, standalone AI task-automation tools

To effectively integrate AI into your marketing strategy, start with simple, stand-alone task-automation tools. 

These applications can handle specific tasks efficiently, allowing you to familiarize yourself with AI capabilities without the complexity of integrated systems. 

As your business builds its AI capabilities, you can progress to more advanced, integrated machine learning applications that offer greater potential to create value.

Conduct research and identify trends

Before starting a marketing strategy, use AI solutions to gather insights about your competitors, target audience, and overall industry.

Use AI for:

• Competitive research: Gain insights into your competition. Ask for a list of competitors and gather insights about them. Conduct a SWOT analysis, research their unique selling propositions, and find out where they advertise.
• Customer research: Use AI to generate buyer personas and learn more about customer behavior by asking questions to gain insights into their hesitations, pain points, and inquiries.
• Key performance research: Set goals for your business by generating benchmarks for marketing key performance indicators (KPIs) based on your industry and business size.
• Content research: Find statistics, supporting details, and examples to enhance your content creation and improve customer engagement.

Build a website

Launch your website faster by using AI content generation to build the framework of your site and add initial copy and graphics. Tools like GoDaddy Website Builder come with built-in AI. 

Follow the prompts to fill in information about your business, and the builder will provide multiple options for website design and layouts.

Generate topic ideas, keywords, and hashtags

Stop struggling to come up with content ideas. AI technology can help spark ideas for both short-form and long-form content. Here are some potential benefits of using AI marketing tools:

• Get a list of topics based on your industry, audience, and goals.
• Generate an entire content calendar.
• Get a list of keyword recommendations.
• Create a list of hashtags to use in social posts.

Write first drafts of copy

Never stare at a blank screen again. Use AI prompts for content creation to jump-start copywriting projects, big and small. 

Start the content creation process by using a chatbot or text generator to create a first draft of your copy. 

For the best results, provide specific directions such as topic, word count, audience, tone, and goals to create:

• Website copy
• Product descriptions
• Social media posts
• Blog posts
• Emails
• Video scripts
• Sales scripts
• Headlines
• Case studies

Improve copy

When you have a final draft of copy, use AI tools again. Leverage writing assistants and editor AI tools to improve your content.

• Produce multiple versions of your copy (such as subject line variations) and choose the best.
• Improve your copy’s syntax and grammar and identify errors.
• Ask AI to provide suggestions for improvements based on content goals, such as improving email open rates.
• Streamline and enhance content enhancements by asking for additional statistics and examples.
• Use a paraphrasing tool to create more concise, well-written copy.

Update and repurpose copy

Use AI to get more out of your finalized content. Submit existing content to AI tools to create new or updated versions of copy for different purposes, such as content marketing or email campaigns. 

Rewrite the content for different buyer personas and demographics. Create a new version of the copy with a different tone or style. Translate the copy into a different language.

Summarize the copy or expand it to fit different platforms.

Create one-of-a-kind graphics

Create custom imagery for your website, content projects, and social media posts. Use graphic generators to produce logos, graphics, and videos. 

The more directions you give, the more your graphics will match your vision. Include guidelines for style, mood, medium, and color palette in your prompts for best results.

Improve SEO

Build a stronger search engine optimization (SEO) strategy for your website using AI to attract search engines and provide more useful information for audiences. 

• Develop a list of keywords to target on your website.
• Identify sites for link-building opportunities.
• Receive optimization opportunities for existing pages of content.
• Write meta titles and descriptions based on target keywords.
• Use a schema generator to produce structured data for web pages.

Analyze data

AI is extremely effective at analyzing information and identifying patterns and trends. When you have datasets about your industry, customers, and business, use AI to review the data, create forecasts, and make recommendations to improve the overall customer experience.

Build a stronger ad marketing strategy

Utilize AI’s data analytic skills to assess and improve your ad performance. Use AI to generate ads and refine your strategies to attract more customers and improve conversion rates. 

For inspiration, see how GoDaddy can help you use AI tools to create new social media ads.

Support PR initiatives

Use AI small business marketing strategies to support public relations initiatives. Develop a plan to gain more publicity while creating content to support your efforts. 

Here are some ways AI tools can enhance your AI marketing efforts:

• Find channels to distribute your content by inputting copy into AI and asking for platform recommendations where your content would fit.
• Produce a list of websites, podcasts, or channels where you could submit guest blog posts or appear as a guest.
• Write press releases when your business has news to share.
• Create an editorial calendar for email marketing planning.

Support customer service

Use AI to improve customer service. Develop tools, systems, and content that help customers connect with your business and better use your products and services.

• Add a chatbot on your website to field and respond to customer questions in real time.
• Generate a list of frequently asked questions to answer on your website and throughout your branded content.
• Create customer service templates for your team to use when managing customer interactions.
• Prompt AI to identify potential problems your customers may experience and the best protocols for follow up.

Get started with AI for small business marketing  

AI is no longer a vision of the future. It’s here. It’s not going anywhere, and it’s time for business owners to take notice. 

If you want to keep up with competitors, save time and money and produce better quality marketing strategies and promotions, it’s time to start leveraging AI small business marketing. 

Use the ideas and prompts in this guide and explore GoDaddy’s AI for small business tools to start putting AI to work for your business today.