Picture your business name with a .photography domain

May 19, 2014•4 min read

For as long as she can remember, Jennie has been fascinated with cameras. And with an adorable 1-year-old daughter, she simply can’t keep enough film in the house to commemorate all of those baby smiles. From gray scale to sepia, she set a goal to capture all of life’s moments through her unique lens. She recently expanded her horizons by venturing into the world of senior portraits and wedding photography.

But now what? Jennie needs a way for her clients to see her ever-growing portfolio. She knows she needs a website with an online address— a domain—that represents her business and is easy to remember, yet every .com name she can think of is taken. She wants to secure a domain name that’s personalized and unique without investing in a premium .com in the domain aftermarket (after all, diapers are expensive).

Editor's Note: Find out why domain names are important.

Whether you’re a stay-at-home mom with a knack for capturing heartwarming photos, or a mover-and-shaker who is all about the “flash” in flash photography, an eye-catching, unique domain name is a must. A new generic top-level domain (gTLD), .photography, might perfectly capture your one-of-kind digital identity. Here are three reasons why:

1. Industry-at-a-glance

With a .photography domain name, you’ll showcase your specialty in your website’s marquee — your domain. You now can define your business instantaneously by tagging your brand name with the appropriate domain extension. Potential customers will know immediately what your site is about and the services you offer. No more guessing, no more wondering — just instant recognition.

2. Endless options for ideal domain names

Don't you love typing in a hyper-hyphenated domain name (probably misspelling it) and getting redirected to a completely different site? It happens more often than not. Generally, consumers don’t want to have to break from typing letters to search for the hyphen key — and if your customers aren’t going to take the time to properly type out your domain name, who will?

Most people don’t want to buy a domain with a special character in it, but they are so set on an idea that they are willing to compromise the fluidity of their brand for the specific name. Fortunately, new gTLDs like .photography reduce the likelihood that you will have to change anything about your image.

That’s because the options seem endless. Because they are so new to the market, fresh domain extensions such as .photography, .guru, .london and .club are wide open for your ideal domain name. Say goodbye to MyAwesome-PhotographyWebsite.com and hello to MyWebsite.photography!

3. Get found, faster

The whole purpose of constructing a website is to increase online business productivity and traffic, right? Most people don’t build sites with the hopes that they will never be found. Search engine optimization (SEO) is the process of increasing search engine rank by adding words (keywords) that you want your website to rank for. By adding keywords in the right location and developing unique, compelling content, your website will increase in rank and hopefully move to page one of the search engines.

There’s no guarantee (is there ever, really?) your business will top the search rankings, but a .photography domain definitely will indicate what your website is about to search engine users.

All in all, .photography is a solid domain naming choice for small business owners like Jennie and anyone who lives or loves the photography industry. Snap one up!