Once a website gets launched, security can be an afterthought. According to a report last year from Sucuri, about 15% of people who build websites for clients don’t ever mention website security. Some 6% don’t bring it up until after the site gets published. Recommending website security can fall by the wayside.
In a way, that makes sense. When a client just spent a good chunk of change on their website, they could freak out if additional expenses come up. But is that really the ethical way to handle it?
The right thing to do is giving the client a head’s up that their new website isn’t secured and encouraging them to address it. If you offer security and maintenance as a service, this would be a good time to bring it up. And if you don’t offer it, you could still recommend a provider.
Use these free email templates for recommending website security
The key aspect here is establishing website design and security as completely separate services. That should set the expectation you’re only offering advice, not taking on the responsibility of securing their site.
Email template for recommending clients consider website security
Hello,
Congratulations on your new website! I’m so excited we got it launched.
Just a head’s up, though: My services did not include website security. That’s something I encourage you to consider as soon as you possibly can.
While website security isn’t a service I offer, I still felt it necessary to bring it to your attention. There are many providers out there, offering website security at all kinds of price points.
I suggest you search for reviews, and then sign up for a website security plan as soon as possible.
Best,
Email template for recommending your website security service
Hello,
Congratulations on your new website! I’m so excited we got it launched.
Just a head’s up, though: My service for building your site did not include website security. But it’s something I offer separately — and I strongly recommend you consider it.
Please look at all your options, but make securing your website a high priority. There are many providers (as well as myself), and you’ll find website security at all kinds of price points.
Please let me know if you’d like to discuss my website security plan, and I’ll set up a time for us to discuss it. I look forward to hearing from you.
Best
Email template for recommending a third-party website security service
Hello,
Congratulations on your new website! I’m so excited we got it launched.
Just a head’s up, though: My service for building your site did not include website security. But I can recommend a fantastic provider: <provider/link>.
Please look at all your options, but make securing your website a high priority. There are many other providers, and you’ll find website security at all kinds of price points.
I hope you gain peace of mind from a solid website security plan.
Best
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We hope these free email templates are saving you some time. If you ever find there’s one you need and we haven’t published it yet, just drop a line in the GoDaddy Pro Community. We’ll make it a high priority.
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