Choosing the best products to sell online is one of the most important steps in building a successful ecommerce business. But with a plethora of options across an endless number of industries, how do you decide which ones to sell? This guide will discuss the 14 top trending products in the UK
We’ll also cover why launching an online store can be a lucrative move and how you can gain a competitive edge over other web stores.
Best trending products to sell online
There is no definitive list of best products to sell online. As long as you have a stable demand and means to manufacture and distribute, any product can drive success.
With that in mind, here are some popular products to sell on the internet:
1. Skincare and beauty products
Global search growth: 57% (YoY)
Price range: £3.99 to £45.99
Suppliers: ku2 cosmetics, FCP Euro, Baro Cosmetics
What is it?
As of September 2024, all 10 of the top-trending products on Amazon are related to beauty or skincare. Popular products include serums, eye creams and multi makeup sticks.
If you’re looking for products with lower initial costs, consider novelty face wash headbands, reusable makeup remover pads, facewash wristbands and frizz-preventing hair scrunchies.
2. Denim jeans
Global Search Growth: 49% (YoY)
Price range: £10 to £450+
Suppliers: boohoo, Levi’s, JEANSTORE
What is it?
These rugged pants for men or women have been a mainstay for more than a century and are now seeing a surge in popularity. They’re available in a huge range of styles and colours (not to mention price points), making them a must-have for apparel retailers.
3. Heatless hair curlers
Global Search Growth: 22% (YoY)
Price range: £3 to £40+
Suppliers: KITSCH, SHEIN, Superdrug
What is it?
With heatless hair curlers, users put them on overnight and wake up to styled hair in the morning. For individuals who style their hair with a hot curling wand, this product can save some 30 minutes each day.
4. Sleep masks
Global search growth: 22% (YoY)
Price range: £9.99 to £150
Suppliers: Faire, Creoate, Ro&Co. Wholesale
What is it?
According to Google, sleep masks reached peak popularity in the search engines on September 1, 2024.
These handy devices for keeping the light out of a sleeper’s eyes have come a long way in recent years. The best options come with contouring, zero eye pressure, breathable fabric -- and even Bluetooth headphones for blocking out noise as well as light.
5. Water bottles
Global search growth: Stable
Price range: £6.99 to £50
Suppliers: puckator wholesale, Creoate
What is it?
The technology of drinks containers has vastly improved over the years. You can now get bottles that keep drinks cold for up to two days.
Look for:
- Oversized options that hold as much of the recommended amount of water a person needs a day
- Products with straws, shoulder straps, and tapered bases that allow them to fit into cup holders, no matter their size
6. Toe spacers
Global search growth: Stable (YoY)
Price range: £6.99 to £50
What is it?
Much like the spacers used with pedicures, these affordable silicone, gel or foam items basically hold the toes in place. They provide relief for foot issues from bunions to plantar fasciitis, which is thought to impact four to seven percent of the UK’s population.
Related: How much should an ecommerce website cost?
7. Custom mouse mats
Global Search Growth: Stable (YoY)
Price range: £3 to £60+
Suppliers: Technology Warehouse, Adventa, Logitech
What is it?
With the sheer number of people using desktop computers, custom mouse mats have quite a bit of appeal. Create and apply your own custom designs or take it further by crafting mouse mats for specific uses, like gamers.
8. Pet beds
Global Search Growth: Stable (YoY)
Price range: £10 to £200+
Monthly Search Volume: 6.6K
Suppliers: Great British Pet Beds, CreOate, Pet Beds Direct
What is it?
Give those fur babies somewhere warm and cosy to sleep. Pet beds can be basic and affordable or use high-end materials and designs for your most discerning customers. This is a product that offers a lot of flexibility with widespread appeal.
9. Power banks
Global Search Growth: Stable (YoY)
Price range: £10 to £800+
Suppliers: Lenovo, Anker, Technology Warehouse
What is it?
With units capable of powering everything from mobile phones to full-size appliances, the popularity of power banks reflects today’s remote-first, on-the-go culture. You could specialise in smaller units for personal devices or “van life” applications for off-grid living.
10. Pickleball paddles
Photo by Ben Hershey on Unsplash
Global Search Growth: Stable (YoY)
Price range: £15 to £150+
Suppliers: Decathlon, Ninefit, Border Rackets
What is it?
Pickleball is all the rage these days, as it’s easier to learn than tennis and makes a more efficient use of space than tennis courts. Pickleball paddles are affordable to start, with more expensive gear for seasoned players.
11. Cleaning gel
Global Search Growth: Stable (YoY)
Price range: £3 to £20+
Suppliers: The Cleaning Collective, Ticarve, ULTRICS
What is it?
Push cleaning gel into hard-to-reach spaces — like air vents or between car interior panels — and then pull it out to remove dust and gunk. Cleaning gel is essential for detailing cars, as well as cleaning electronic devices.
12. Claw clips
IMG ALT: Search the Media Library for “claw clip”
Global Search Growth: -18% (YoY)
Price range: £3 to £50+
Suppliers: Cordina Hair, Bella Boos Fashion, PRINK
What is it?
Claw clips make it easier to manage long hair, letting users quickly clip up their hair and go. Claw clips come in a variety of colours and materials and make an excellent cross-sell opportunity for beauty retailers.
13. Car dashcams
Global Search Growth: -21% (YoY)
Price range: £20 to £300+
Suppliers: Garmin, Kenwood Electronics, Nextbase
What is it?
When you need to record the road in front of you, car dashcams let you do so without taking your hands off the wheel. They can be used in all kinds of ways, from validating insurance claims, to capturing wild moments on the road.
14. Cargo trousers
Global Search Growth: -38% (YoY)
Price range: £10 to £80+
Suppliers: boohoo, Wordans, Go Wholesale
What is it?
Inspired by military-issue fatigues, cargo trousers are casual wear that feature large hip pockets and a loose fit. They’re usually very durable, but comfortable at the same time. Cargo trousers are popular with both men and women.
Why should you launch an ecommerce business?
Online stores offer entrepreneurs a chance to build a brand with relatively low barriers to entry. Unlike a brick-and-mortar store that requires rent, permits and licences (and can take months to launch), you can begin selling online in less than 30 days from your home office.
All you need to do to launch an ecommerce storefront is:
- Choose the product(s) you want to sell.
- Buy a domain and set up web hosting for your ecommerce store.
- Create your ecommerce website.
- Set up an online payment provider and fulfilment.
- Add content and market your brand.
Of course, the amount of work needed to find the best online store and launch an ecommerce store will depend on many things.
But it is generally much easier to launch an online store than a physical business.
The flexibility of web stores is also enticing to many entrepreneurs. You can reach a much larger audience online than with a brick-and-mortar location. This means you can grow your sales exponentially faster than you could with a physical location. You can also sell products 24/7/365, which is not a viable option offline. This versatility and opportunity make ecommerce a great industry in which to build your business.
Related: How to make money with affiliate marketing
Increase sales with these 14 trending products
If you're struggling to sell products in your online shop, there are various hacks you can try.
- Improve your product images and descriptions
- Work on your search engine optimisation
- Clearly display delivery costs
- Make sure your prices are competitive but not so low as to make people think your items will be cheap
Creating a successful ecommerce store is largely connected to what you choose to offer. Use this information as a starting guide for determining the best products to sell online, but ultimately you should pick something you believe in and are passionate about.
Are you ready to start selling online? Check out the video below and see how simple it is with GoDaddy Online Store.
Popular products Frequently Asked Questions
Still have questions about top trending products to sell online? That answers may be here.
What product is in the highest demand right now?
Skincare and beauty products feature heavily on Amazon’s list of trending products at the moment. Sleep masks and water bottles are also proving popular, according to the sales giant’s website.
What product sells the most online?
According to data website Statista, there are 27.6 million apparel ecommerce users in the UK. So there is a big market to target when you choose to sell clothing and accessories online. Searches for cargo trousers and jeans have been particularly strong in recent months.
What is in demand now?
Novelty facewash headbands, reusable makeup remover pads, water bottles, pet beds, heatless curlers, power banks and pickleball paddles are all in demand online right now.
What is the #1 sold item in the world?
Clothing is one of the most sold items in the world. According to the UK Fashion and Textile Association, the clothing industry contributes £62 billion to the UK economy, that’s the equivalent of £1 in every £32.
How do I find trending products online?
Retailers like Amazon, Etsy and Not on the Highstreet all have trending product pages that highlight the items that are most in demand at any given time.
How to find the best items to sell online?
Finding the best items to sell online at any given time just requires a lot of research. Keep an eye on the trending now sections of retailers like Amazon and keep abreast of trends by tapping in to the consumer sections of national newspapers. Get set up on TikTok to see what is trending there, too.
What is ecommerce fulfillment?
The term ecommerce fulfilment describes the journey of selling online. It includes order placements, product storage, packing and shipping to consumers.
What Is the best thing to sell on Amazon?
You can see what is selling best on Amazon by visiting the site’s Best Sellers section. Currently, these are the best sellers by department…
- Home & Kitchen: Fitted bedsheets
- Beauty: Mascara
- Health & Personal Care: Vitamin D supplements
- Lighting: LED strip lights
- Fashion: Crocs
- Pet supplies: Felix cat food
- Sports & Outdoors: Mouth guards
- Stationery: Printer paper
- Toys & Games: Washable marker pens
What is dropshipping?
Drop shipping is an online business model in which a seller doesn’t keep goods or products in stock themselves or handle shipping. These tasks are outsourced to a third party.
How will the product be manufactured?
If you intend to make them yourself, you will need to think about the steps required to acquire raw materials. Maybe you plan to use a manufacturer — if that’s the case, you should look to negotiate production based on scale. A way to avoid manufacturing altogether is by reselling goods, which requires partnering with other brands and manufacturers.
Who is going to purchase your product?
Some products target a large audience, but you can segment that audience with specific marketing messages. Other products operate within a niche industry that has a limited customer base. Successful ecommerce businesses can be found in both large industries and niche ones. The important thing to note is that they have found a way to effectively communicate their value proposition to their targeted consumers.
Is the product marketable?
Onsite and offsite SEO are two important strategies to include in your plan for marketing products online. Most ecommerce businesses do not take the time to write unique and compelling product descriptions for their online products. Moreover, they are not promoting their products on social media or building a diversified link portfolio for their pages. However, executing these two steps can drastically improve the organic rankings of product pages for relevant search terms.
What products are in high demand right now?
It’s important to understand that demand can shift on almost a daily basis, given the amount of content online from news and influencers. However, based on longer-term events and observations, some products that may be in high demand right now include:
- Personal Protective Equipment (PPE), such as face masks and hand sanitisers, as fear of COVID-19 remains.
- Home fitness equipment and workout gear, due to the increased interest in home workouts.
- Home office equipment, such as monitors, desks and ergonomic chairs, as many people continue to work from home.
- Electronic gadgets, such as smartphones, tablets, laptops and gaming consoles.
- Cleaning and household supplies as people continue to maintain high levels of cleanliness.
Again, it's important to note that consumer demand can vary greatly depending on location, season, and current events.
How can I find trending products?
By looking at what people are searching online, you can glean insights into trending products. Google Trends can be a valuable resource, as it classifies different types of searches, such as shopping or news. Keyword planning tools can also show search volume for a particular product or term,
What is the most bought item ever?
According to multiple sources, the Sony PlayStation is the most bought item ever, with more than 344 million units sold. In second place is Lipitor, a cholesterol medication, but sales fell after its patent expired.
