How does your community stack up?

GoDaddy has captured the presence and impact of over 20 million online microbusinesses in the U.S. Each one helps create jobs, boost annual household income growth, and support economic resiliency. See how many are in your city.

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Large City Metro Center

Washington, DC

Please note, this default view is preselected randomly and not specific to your city.

Microbusinesses are different from medium and large-sized businesses, and even from other small businesses. Historically, there has been little data available to capture their impact on local economies or their needs and behavior - even though they are all around us.

The Business Makeup of Your City

Washington, DC

National Average

Source: U.S. Census (2019)

Did you know?

Adding one new microbusiness per 100 people is associated with a range of benefits:

$485

Increase in median household income

2016-2019

ACS

-0.05%

Percentage point decrease in unemployment rate

2016-2019

ACS

+2

New jobs for each everyday entrepreneur

2016-2019

ACS

Here’s a closer look at your city and the distribution of microbusinesses

In order to compare different cities systematically, we created a unique unit of measurement that we call microbusiness density, which captures the number of digital microbusinesses per 100 people. Below is that view by zip code, from lightest to darkest shade representing least to strongest density.

Washington, DC

Microbusiness Density

Bottom 20%
20%-40%
40%-60%
60%-80%
Top 20%

Washington, DC

Microbusiness Density

Top 25%
26%-50%
51%-75%
76%-100%

Washington, DC

Microbusiness Density

Top 33%
34%-66%
67%-100%

	Washington, DC	Large Metro Center Average	Washington, DC Relative to Peer Cities^***	Washington, DC Relative to All Cities in Dataset
Change in Microbusiness Density*	7%	-5%	-2,826%	-2,604%
Broadband Subscription	1%	73%	-99%	-99%
Median Household Income	$93,511	$65,398	43%	41%
Average Monthly Housing Cost	$1,853	$1,266	46%	49%
Population with a 4-year degree	71%	35%	101%	107%
Population Living in Poverty	10%	16%	-40%	-38%
Unemployed in Respective County**	8%	7%	14%	17%
Population	2,859,898.0	683,820.0	318%	590%
3-Year Population Growth	5%	1%	231%	270%

* Q3 2021 - Q4 2021, Per 100 People, GoDaddy proprietary data ** June 2021, Bureau of Labor Statistics, monthly unemployment estimates *** Peer Cities by Population: Small Population 0-50k, Medium 50-250k, Large 250k+

Download Table CSV

These four factors help create more microbusinesses, which increases your city’s economic resiliency.

Affordable Broadband

Key Stats

1 in 2 microbusinesses conduct business both online and in-store, with 37% online only - highlighting the importance of access to broadband as a foundational need for these entrepreneurs.

60% of owners said having a website for their business during COVID-19 helped in some way.
15% year over year increase in microbusinesses doing business online from 2019 to 2020.
23% of microbusinesses said that it helps communicate changes to their customers.
8% of microbusiness owners said having inclusive broadband helped them start a new business.

Source: GoDaddy U.S. National Survey July 2020, 2300+ respondents

Source: GoDaddy Venture Forward Research (2018-2021)

Affordable Broadband

Resources

EveryoneOnEveryoneOn

EveryoneOn is a national nonprofit organization working to eliminate the digital divide to deliver free and affordable technology and training to all Americans.

BroadBandNowBroadBandNow

BroadbandNow is a data aggregation company helping millions of consumers find and compare local internet options.

National Digital Inclusion AllianceNational Digital Inclusion Alliance

National Digital Inclusion Alliance (NDIA) is a US nonprofit organization that brings together over 300 non-profit organizations, policy-makers, and academics to advocate for national access to broadband and to put an end to the multiple digital divides.

Federal Reserve Small BusinessFederal Reserve Small Business

The Federal Reserve System includes small business research and analysis by the 12 Reserve Banks

Aspen InstituteAspen Institute

The Aspen Institute's Future of Work division provides guidance to local government stakeholders on non-traditional work and portable benefits for microentrepreneurs.

Contributing Partner

Affordable Broadband

Use Case

America’s digital divide is hindering economic growth

Larry Irving, a former federal telecommunications official, explains what policymakers can do right now to support micro businesses in at-risk communities

Access to Capital

Key Stats

40% of microbusiness owners surveyed said that said access to capital is one of the biggest challenges when starting a business - leading us to believe that access to capital is very important when starting a new venture.

39% of microbusiness owners needed less than $5,000 to start their business.
33% of microbusiness owners ranked access to capital as the most important resource to grow.
55% of businesses that applied for and received assistance from PPP said it was “very helpful”.
31% of microbusiness owners said access to capital is the number one way local governments can help them be successful.

Source: GoDaddy U.S. National Survey July 2020, 2300+ respondents

Source: GoDaddy Venture Forward Research (2018-2021)

Access to Capital

Resources

Mastercard City InsightsMastercard City Insights

Mastercard City Insights is curated marketplace of apps and services addressing urban challenges, provided by a network of technology, knowledge and social impact partners.

Microfinance Impact CollaborativeMicrofinance Impact Collaborative

BOI's Microfinance Impact Collaborative works to inform, strengthen, and accelerate the efforts of U.S. microenterprise finance organizations that are committed to significantly increasing the impact of their work.

Kauffman Access to Capital LabKauffman Access to Capital Lab

The Capital Access Lab is a national pilot initiative aiming to find, promote, and scale innovative investment managers, providing new kinds of capital to underserved entrepreneurs and communities in the United States.

Opportunity Finance NetworkOpportunity Finance Network

Opportunity Finance Network is the leading network of community development financial institutions with expertise lending in markets often overlooked by conventional financial institutions.

VenturizeVenturize

Venturize.org is a free online resource hub for small business owners that need help accessing tools and information to sustain and grow their businesses.

Connect2CapitalConnect2Capital

Connect2Capital is a collaborative online lending network that links mission-driven lenders to small businesses seeking responsible capital.

KivaKiva

Kiva offers a plug-in microlending partnership model for small business support centers, city governments, and CDFIs in communities and cities with an expressed gap in affordable financing options.

IndiegogoIndiegogo

Indiegogo allows people to solicit funds for an idea, charity, or startup business.

SMBXSMBX

SMBX is a marketplace for buying small business financial securities.

Contributing Partner

Access to Capital

Use Case

How one town used federal CARES Act money to support its small business community

Armed with data, Gilbert, Arizona, devised a three-phase program to help

Skills Training

Key Stats

24% of microbusiness owners surveyed indicated “Planning & Management Expertise” is one of the most important resources needed to grow - leading us to believe that increasing skills training is very important when starting a new venture.

39% of microbusiness owners needed less than $5,000 to start their business.
17% of venture owners said “Marketing” is the number one way local governments can help ventures be successful.
31% of survey respondents said “Marketing” was the top challenge when starting a business.
11% of survey respondents said “Getting Business Online” was the 3rd biggest challenge when starting a business.

Source: GoDaddy U.S. National Survey July 2020, 2300+ respondents

Source: GoDaddy Venture Forward Research (2018-2021)

Skills Training

Resources

EmpowerEmpower

Empower is GoDaddy’s global community and philanthropic program equipping entrepreneurs in underserved communities with training, tools and peer networks to accelerate their journeys.

AEOAEO

The Association for Enterprise Opportunity (AEO) is a national membership organization and voice of microbusiness development in the United States.

Main Street AmericaMain Street America

Main Street America equips downtown and commercial district leaders with the tools needed to lead results-oriented and preservation-based community revitalization organization.

SourceLinkSourceLink

SourceLink connects entrepreneurs, startups, and small businesses to the resources they need to start and grow businesses better and faster.

EcomapEcomap

EcoMap is an online hub for entrepreneurs, creators, and community builders, with a resource repository, service ratings, community discussion board, and networking opportunities.

Skin Inc. Resource HubSkin Inc. Resource Hub

Resource Hub is an online platform aggregating small business and entrepreneurship resources across the country.

TechRiseTechRise

TechRise by P33 is a multi-stakeholder initiative supporting Chicago's Black and Latinx tech founders with community, capital, and connections for every stage of your business.

Contributing Partner

Skills Training

Use Case

From struggling single mother to successful entrepreneur

How skills training and a microloan helped one woman thrive through the pandemic

Portable Benefits

Key Stats

40% of microbusiness owners surveyed said that said they started their business while still employed - leading us to believe that portable benefits is very important when starting a new venture.

39% of survey respondents are currently fully employed by their microbusiness.
23% of survey respondents were unemployed prior to starting their microbusiness.
71% of survey respondents were employed before starting their microbusiness venture.
28% of respondents rated “Affordable Options for Health Insurance” as one of the 3 biggest challenges when starting a business.

Source: GoDaddy U.S. National Survey July 2020, 2300+ respondents

Source: GoDaddy Venture Forward Research (2018-2021)

Portable Benefits

Resources

Aspen Institute Future of Work - Non-Traditional Work and Portable BenefitsAspen Institute Future of Work - Non-Traditional Work and Portable Benefits

The Aspen Institute Future of Work includes resources for policy makers who consider policy actions to expand access to portable benefits

Federal Reserve Small BusinessFederal Reserve Small Business

The Fed Small Business site includes small business research and analysis by the 12 Reserve Banks of the Federal Reserve System.

Aspen InstituteAspen Institute

The Aspen Institute's Business Ownership Initiative works with micro and small business practitioners and their investors to build knowledge and strengthen capabilities.

JPMorgan Chase InstituteJPMorgan Chase Institute

The JPMorgan Chase Institute small business data asset provides a novel view of daily revenues, expenses, and financing for individual small businesses.

Brookings InstitutionBrookings Institution

The Brookings Institution is a nonprofit public policy organization. Its economic opportunity arm is focused on entrepreneurship and small business development.

Contributing Partner