2023: The Changing American Dream
Infographic
2023: The Changing American Dream
We surveyed over 1,000 U.S. small businesses on the modern American Dream.
GoDaddy, the company that helps small businesses thrive, recently conducted a survey of over 1,000 small business owners* across the United States to understand their motivations behind entrepreneurship and the latest perceptions of the American Dream, including around home ownership, across generations, gender identities, geography, racial and ethnic backgrounds, and citizenship.
*Small business owners across the United States were surveyed in June of 2023 based on the following definitions: Owners aged 18+; up to 50 employees; excluded businesses that are planning to close/sell/transfer ownership
Questions & Media Inquiries
For questions or media inquiries, please email:
Explore More
Spring 2023 U.S. National Survey Results
This exclusive report provides the latest numbers and trends of online microbusinesses.
Read the article entitled “Spring 2023 U.S. National Survey Results”
Cost-of-Living Crisis Threatens British Microbusiness Economy
The spiraling cost-of-living may be the biggest threats to microbusinesses, as almost one in three look to these ventures as their main source of income.
Read the article entitled “Cost-of-Living Crisis Threatens British Microbusiness Economy ”
Spring 2023 Generative AI Survey Results
In April 2023, GoDaddy conducted a survey with 1,003 U.S. small business owners to gauge their awareness and perceptions of generative AI.
Read the article entitled “Spring 2023 Generative AI Survey Results”