The GoDaddy Venture Forward December 2021 report is live
Research overview
The GoDaddy Venture Forward December 2021 report is live
The Great Resignation. The Great Migration. The Big Quit.
These are just a few of the headlines used to describe the historic changes to the US economy, exposed and accelerated by the COVID-19 pandemic, as millions of workers shifted how they think about their employment, careers and workplaces.
Behind these headlines are some startling figures.
A record 4.4 million Americans left their jobs in September of 2021, raising the quit rate to an all-time high of 3% of the labor force.
Small businesses hit a peak closure rate of 30% in 2020; that same year gave rise to 15% of existing microbusinesses.
These are some of the insights you’ll find in the latest research report from Venture Forward, GoDaddy’s years-long initiative to evaluate the impact of 20 million online microbusinesses on the U.S. economy.
The picture that emerges is clear: These everyday entrepreneurs used their optimism, creativity and resilience to survive, and in many cases thrive, during the pandemic. And without them, the economic damage wrought by COVID-19 would have been even greater.
GET THE REPORT
Use the insights
Microbusinesses have on our economy and to work with policymakers and influencers who want to tap into their potential. Please reach out to our team at ventureforward@godaddy.com or download the data for yourself here. We’re ready to help and eager to work with you!
More Profiles & Use Cases
2021 National Survey Results
GoDaddy’s in-depth annual survey of online entrepreneurs shows increasing diversity by gender, race, and economic circumstance. Here’s what they had to say.
Read the article entitled “2021 National Survey Results”
GoDaddy and Milken collaborate to highlight the role of microbusinesses in a recovering economy
For the past twenty years, policymakers have relied on the Milken Institute’s Best–Performing Cities Index (BPC) to compare the economic performance and future prospects of metropolitan areas across the U.S.
Read the article entitled “GoDaddy and Milken collaborate to highlight the role of microbusinesses in a recovering economy”
Microbusinesses are the Engine of the British Economy
We wanted to build on the work in the US and see how things looked in Great Britain. GoDaddy worked with academics from Kent Business School to count, categorise and analyse the economic impact of these ventures and learn more about the role of microbusinesses in Great Britain.
Read the article entitled “Microbusinesses are the Engine of the British Economy”